Thu.Mar 13, 2025

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches. In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversi

Website 76
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How Human Behavior Impacts Your Marketing Strategy [Video]

Content Marketing Institute

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

Marketing 107
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Education SEO for Higher Education, EdTech and K-12 Schools

Ahrefs

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement.

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Why I Rarely Emotionally Attach Myself to Readers

Blogging From Paradise

This post will be fun to write because it puts the ego on blast.

Blog 75
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Author Website Builders: Tertulia Versus BookBub

Jane Friedman

Both Tertulia and BookBub now offer author website building services. How do they compare? This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

Website 64
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AI is Transforming Local SEO: What Marketers Should Know

The Hoth

The local SEO landscape looks a lot different than it did just five years ago, and theres pretty much one culprit responsible for its transformation: artificial intelligence. AI has been reshaping the local SEO world in two ways: Through the rise of AI-powered tools that can automate SEO tasks (like creating content and doing keyword research). Through Googles continued use of AI in its search algorithms and search results (other search engines, like Bing, also make heavy use of AI).

SEO 59