Wed.Oct 26, 2022

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Cold Pitching: Everything You Need to Know as a Freelancer

Freelance Magic

Freelancing is a game of ups and downs with no guarantee of a consistent, steady income. Clients come and go, sometimes way too suddenly—leaving you high and dry, scrambling for funds to pay the bills. But what if there was a way you could dodge this uncertainty and take control of your client pipeline to stabilize (and scale) your earnings every month?

Freelance 130
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Editorial Prenups: How To Create a Happy Content Team With an Operating Contract

Content Marketing Institute

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.

Editorial 103
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20 Reasons Why Everybody Should Write Short Stories

Jane Friedman

Photo by K8 on Unsplash. Today’s guest post is by Elizabeth Sims ( @ESimsAuthor ). Join her on Nov. 16 for the online class Short Story Writing for Publication. 1. Short stories force you to practice economy of language as well as of plot material. Let’s see, the limit for the contest I want to enter is 2,500 words. How can I write my scenes with maximum impact and minimal words?

Writing 94
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What Does Cc in an Email Mean?

Grammarly

Email etiquette can seem mysterious, and that includes the cc and bcc functions you’ll find at the top of a new email message. You might have questions like these: Where did cc come from? What does cc mean in email? How should I use cc ? In this explainer, we’ll discuss email etiquette and how you properly use the cc function. We’ll show you where to find the cc function and what to do with it.

Copy 92
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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4 Reasons Why You Should Refresh Your Content and Effective Ways to Do It

ContentWriters

There are several ways to approach a content marketing strategy. Some approaches will generate qualified leads for your business. Others will increase audience engagement. And some will fail to produce any results, no matter how hard you try. No matter which strategy route your team chooses, it’s important to work smarter — not harder. That’s why refreshing old content has become a common and effective tactic for content marketing teams.

IT 90
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What is B2B Copywriting? B2C Vs. B2B Copywriting

Article Writing

Knowing the difference between B2C and B2B copywriting and how to use each effectively will make all the difference in how you write and market your content. Below, learn about each type of copywriting and how you can use different methods to create copy that converts for your website. B2C Copywriting Definition. B2C stands for Business to Consumer.

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Everything You Need to Know About Noumena's Pitch Contest & Networking Event

Freelance Union

This post is sponsored by our partners Noumena. Join us at the newly re-opened Freelancers Hub for a free in-person BYOBusiness networking event on November 3rd! Co-hosted with Noumena, a business platform that serves independent workers, we'll be serving drinks & snacks, and hosting a "freelancer trivia" game to test your knowledge of all things self-employment.

Finance 67
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12+ Practical (& Actionable) B2B Marketing Strategies For 2022

Smart Blogger

Unlike B2C marketing, B2B marketing strategies need to be more targeted. That’s because, unlike B2C buyers, B2B buyers: Are less prone to impulse buys or marketing gimmicks, like discount codes. Do more research before making a purchase decision. Often have to go through several rounds of approval from one or more decision-makers at their company.

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How to Poop in the Woods and Tons of Other Awesome REI Marketing Content

David Meerman Scott

Expert advice from REI Coop helps to educate and inform buyers. The company has many hundreds of educational articles and videos about all things outdoors. This fabulous content leads people into the physical stores as well as drives online purchases.

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3 Ways To Avoid Burnout While Working Freelance Writing Jobs Online

BKA Content

3 Ways To Avoid Burnout While Working Freelance Writing Jobs Online. As a freelance writer, procrastination can be disastrous to your burgeoning career, but so can working yourself too hard. The former can deplete your most valuable resource, time, but the latter can result in burnout, a condition that renders you unable to function. When working freelance writing jobs online, it is important to strike a balance so that you can make a living without experiencing the damaging effects of burnout.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Creating Products: How to Launch Your Product

ProBlogger

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you’ve found it helpful and feel equipped to create your next product. Today in a final instalment from Shayne and myself, we look at what to do when you’ve finished your product and move into launching it.

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How To Outsource Link Building (For Agencies & Teams)

Fat Joe

Link-building is something you can do in-house. But should you? . Maybe not. . Building links is hard. It takes time. And even if you are successful on a couple of sites, it might not have a material impact on long-term results. After dozens of emails back and forth with bloggers, links might not improve your ranking, leaving you or your clients stuck in the depths of the Google search results. .

Agency 52
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Creating Products: How to Launch Your Product

ProBlogger

The post Creating Products: How to Launch Your Product appeared first on ProBlogger. Darren says: It’s been a big month here at ProBlogger as we’ve worked through a series of posts exploring the topic of monetizing blogs through creating products. I hope you’ve found it helpful and feel equipped to create your next product. Today in a final instalment from Shayne and myself, we look at what to do when you’ve finished your product and move into launching it.

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Why the ‘Helpful Content Update’ Hasn’t Changed Anything

The Hoth

Beginning on August 25th , 2022, Google’s Helpful Content Update started the rollout process. It was a 15-day implementation that concluded on September 9th. What was it for? The algorithm update aimed to get rid of unhelpful content that appears on Google Search – primarily what qualifies as ‘ search-engine first ’ content that provides little value to readers. .

Content 96
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.