A woo-woo coach who teaches about attracting the guardian of your soul (or some creepy shyt like that) insists:
“You really should keep politics out of your messaging unless you’re a politician. Too bad. I really thought you were someone I could learn from. I guess I learned what NOT to do. Don’t worry. I’ve already unsubscribed from your list.”
Even though my list ain’t an airport (no need to announce departure) I’m glad she did.
Otherwise, I never would have known.
And while I try my hardest to gird up my loins, pick up the broken pieces of my shattered & broken soul, and somehow move on without her haunting my list from the astral plane anymore… her comment was very useful in this case.
Like, for example:
The email she was complaining about (one of the promos selling Jon Buchan’s cold email product last month) was one of the most responsive and profitable emails of the entire campaign, that also happened to be the most amusing for people going by the feedback.
Another reason:
It’s related to the evils and dangers of bending over for the “DEI” shtick that is destroying not only a rising number of failing corporations out there, but also infecting a rising number of email broadcasting/autoresponder platforms, too. And with but ten minutes of research on Google you can see for yourself how the “corporate cancer” (as Vox Day writes in his excellent book on the subject) of DEI infects, metastases, and ultimately destroys the hosts of all it enters. In some cases it happens fast (Budweiser), and in some cases it takes a decade or more (the current Marvel and Star Wars movies’ plunging box office gross receipts with every new movie or tv show).
In a few cases, businesses are reversing course.
Like, for example, Victoria’s Secret.
I’d even argue Basecamp falls into this category, last I checked.
A couple years ago they (wisely imo) fired all the political (i.e., social) activists at their company.
But in far too many cases, a lot of these companies don’t even know they’re sick yet, still feel great, and have no clue that anything is amiss inside, even as the very forces that are bringing other companies down are starting to multiply, spread, and soon display symptoms in their host bodies.
It always starts out the same:
* Business is created to serve a customer need/demand
* Business does well, grows, needs more people to keep growing
* A social activist or two gets in, usually to Human Resources
* Social activists hires more of their own, while firing those they hate
* While founders and managers are distracted or scared of being called names, social activists start working their way into management and leadership roles
* Eventually, they are making rules, policies, & demands
* The focus of the company radically shifts from serving the customer and making a profit to serving the social activists agenda(s), with profit & survival of said business taking a back seat & even outright deliberately sabotaged
* Business starts to waste away until it no longer can serve its original purpose
This is why logical, normal people get so surprised by it happening. They assume that the business will eventually course correct when the bean counters look at the numbers. But what they don’t understand is it is not about that anymore for the company. It’s about serving the social cause(s) until, eventually, the host dies while taking everyone down with it.
None of this is controversial for those who look into it.
Often it’s not even done in secret — it’s literally mandated.
In fact, here’s something to think about:
If a company takes any kind of corporate, banking, or other big funding, it is almost certainly all but mandated. And yes, this includes email platforms. Do your own research on this. Look up the bigger ones. See which ones have whole pages on their sites and programs dedicated specifically to DEI (diversity, equality, inclusion) .
Sounds so nice and good and wholesome doesn’t it?
So spiritual even, no?
The Yellowstone meme boomers tend to love it.
Well, take a look at who’s doing the training and do a little research on some of their backgrounds and the creepy things they publicly say about children, especially. And while you are at it, look at their price increases (especially after taking corporate funding), their customer service approach, the increasingly complex and/or bloated software, and, yes, who is most likely to engage in cancel culture for those daring to engage in wrong think… including wrong think that has already been proven to be correct think.
Maybe you will look into it on your own and maybe you won’t.
And even if you do, maybe you will not see what I am talking about.
Or maybe you will see, but still won’t care because you agree with it or think it won’t affect you.
But I can assure you, the cancer has already worked its way into a lot of companies — in a lot of niches and industries. And in the email world, it’s astounding to me how many supposed and self-identifying “conservatives” and “Republicans” and “non-woke” and even firebreathing MAGA email marketers are not only using and simping for but are also shilling as affiliates for platforms that actively and vocally hate everything they stand for, believe in, vote on – thinking they will not be jettisoned at some point because they think they make that company so much money the powers that be running it wouldn’t dare.
But it ain’t about profit for that company.
YouTube proved that when it de-platformed creators making them millions per month.
Profit ain’t the motive only their Cause is.
I’ll probably talk more about this in the coming months.
Especially when the mass de-platformings begin anew leading up to the 2024 election.
Until then?
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Ben Settle
