Wed.Jan 04, 2023

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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it has become very difficult, bordering on impossible, for a commercial entity to make money consistently publishing new titles.

Publisher 299
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How to Balance Multiple Clients As a New Freelance Writer

Elna Cain

Let me guess: Every new freelance writer wants a legit writing job, right? If that’s you, don’t count your chickens before they hatch, because what if you land three clients? Or five clients? That would be THE DREAM, right? Or would it? Maybe it’s A NIGHTMARE! You finally have paid writing work, but now you have to balance multiple clients.

Freelance 173
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6 Ways AI Can Support Your Content Creation

Buffer

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

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How to Get Backlinks as a New Blogger

Blogging From Paradise

(Updated 1-4-2023) Can new bloggers get backlinks? Many pro bloggers claim getting links is impossible for beginner bloggers. I used to adhere […].

Blogger 145
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Ways To Be a Better Content Team Leader in 2023

Content Marketing Institute

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.

Content 131
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The Author-Creator Marketing Playbook

Jane Friedman

Photo by Tim Samuel on Pexels. Today’s post is excerpted from the forthcoming book Creator Economy for Authors by Michael Evans ( @mevansinked ) co-founder of Ream. During my first full year of publishing, I made almost $200. I had three books in my catalogue and dabbled in Amazon Ads. In 2019, I made $412 publishing three more books. In 2020, I had my breakout year, generating $7,500 in revenue for my business.

Marketing 108

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How Candice Increased Her Writing Output 5X with Bramework

Bramework

Today I have a special treat for you! We had an opportunity to chat with Candice Zakariya to discuss how Bramework has helped her increase the number of weekly written blog posts by five times! You’ll learn why she was looking for an AI Writing Assistant, what challenges she was facing with her freelance writing career, her Bramework review, and the results she got from using the blogging tool.

Writing 98
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12 Most Insightful eCommerce Blogs To Follow for the New Year

ContentWriters

Whether you are new to eCommerce, an old hand, or someone who services and supports eCommerce enterprises, there is always something new to learn. Keeping up with the latest trends and evolving technologies in managing inventory, sourcing, marketing, and customer service are just a few of the topics where continuing professional development from eCommerce blogs can mean the difference between failure and success.

Finance 97
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Expert’s Guide to Migrating to GA4

Neil Patel

Is your business ready to migrate to Google Analytics 4? Google has announced it is sunsetting Universal Analytics in June 2023, so you don’t have long before you need to make the move. Look, I get it. Change is difficult, and you probably don’t want to switch to the new platform. Most of the marketers I know worry about data collection and don’t want to spend time getting to grips with the layout of GA4, but change is inevitable, and it’s better to do it sooner rather than later.

Script 82
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Is SEO Dead? Heck NO. Here’s Why

Ahrefs

Here’s a flowchart to drill home the message: So… why do people keep saying it is? Let’s discuss.

SEO 108
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Normally $249; You Get It All For $49

AWAI

If you want to get up and running as a writer in just a weekend, then grab The Writer’s Starter Kit today. It includes all the tools, templates, resource lists, guides, and fee schedules you’ll need to launch and run a successful writing business.

IT 59
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Is Grammarly Premium Worth It?

ProWritingAid

Is Grammarly Premium worth it? If you do a lot of writing in your day-to-day life, and you want to avoid errors, Grammarly Premium could be a great investment.

IT 59
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10 Essential Website Tracking Tools

Income Diary

As a website owner, keeping track of your website’s traffic and search engine rankings is crucial to understand how your website is performing and make informed decisions to improve its online visibility. With so many tools and techniques available, it can be overwhelming to decide which ones to use. In this article, we have compiled a list of 10 effective ways to track your website’s traffic and search engine rankings.

Website 52
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What does copywriting mean in marketing?

Creative Little World

Copywriting is an essential part of marketing. In this article, we’ll dive into copywriting 101 and why good marketing copy should be a top priority when it comes to your marketing and sales. As an entrepreneur, coach, or business owner, you’ll need an understanding of marketing to perform successful marketing campaigns and create effective marketing materials.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Difference Between Remote and Freelance Writing Opportunities

BKA Content

The Difference Between Remote and Freelance Writing Opportunities. For years, I spent countless hours searching for the best work-from-home writing jobs, focusing strictly on full-time, remote employment positions because I was most familiar with this work structure. Like most people, I was afraid to explore the unknown — freelance writing opportunities.

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What Will You Accomplish This Year?

David Meerman Scott

The new year is here! What interesting new things are you planning on this year? In 2023 I have embarked on some exciting writing projects that are a departure from what I have written in the past. It’s too early to share details quite yet, but I’m writing some articles for an outdoor magazine and working on a new book that's not related to business.

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15 Top Tips On How To Create A Good Radio Ad

Caroline Gibson

Wondering how to create a good radio ad? It isn’t just about writing a great script – it’s also about the thinking that goes into everything before and during the studio session. I asked two award-winning ad industry experts to share their top tips on making an ear-catching radio commercial. Expert advice from an audio producer: Pam Myers.

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How to Blog: Choose a Niche for Your Blog [Why Niches are Important]

ProBlogger

The post How to Blog: Choose a Niche for Your Blog [Why Niches are Important] appeared first on ProBlogger. Image created in Canva. While I get many questions from bloggers asking for advice on ‘ how to blog ‘ perhaps one of the biggest questions a new blogger needs to ask themselves before they move on to the HOW to blog question is ‘ WHAT will I blog about?

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.