Wed.May 31, 2023

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5 Steps To Better Brainstorming That Works for Your Content Strategy and Audience

Content Marketing Institute

Try this five-step process to prime your team before brainstorming sessions. You'll have a better chance of finding fresh and practical ideas that align with your content strategy and audience.

Audience 113
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How to Write a Position Paper

Grammarly

In academia and the professional world, one of the most valuable writing skills to develop is the ability to clearly express and support a position in writing. When you write a position paper, this is the skill you’re strengthening. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is a position paper?

Writing 101
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Being a Multidisciplinary Freelancer

Freelance Union

How a diverse skill set can lead to more creativity and job freedom As a freelancer, having a diverse skill set is incredibly valuable. It not only allows you to be more creative in your approach to projects, but it also gives you the freedom to choose which jobs you want to take on. In this blog post, we will explore the benefits of being a multidisciplinary freelancer and how it can lead to a more fulfilling and successful career.

Freelance 101
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8 Key Digital Marketing Skills (Based on 15 Years in the Industry)

Ahrefs

If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help. Depending on the company, a digital marketer can be a role on its own.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Promises, Pitfalls, and Potential of Generative AI in the Workplace

Grammarly

In just under six months, generative AI has gone from a novelty to a workplace staple. In fact, a recent survey of US workers showed that 70% of people are using generative AI tools like ChatGPT at work. Whether or not organizations are ready for generative AI, it’s already here. With so much momentum behind this emerging technology, how can organizations get a handle on it to not only mitigate risks but also to drive strategic value across the organization?

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How to Gain SEO Experience & Improve Your Skills

Ahrefs

Of course, the idea of learning any new craft is daunting. For many looking in from the outside, SEO can seem like some Hogwarts-level digital wizardry.

SEO 96

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5 SEO Tactics That Can Hurt Your Rankings 

Blogtrepreneur

Whether you’re an up-and-coming online marketing agency or a business with your own marketing team, SEO practices are as important as ever. While approaches to search engine marketing have changed over the years, a sound SEO strategy is still vital for most, if not all, companies and brands. When determining your SEO strategy and trying to improve your rankings, knowing what not to do is just as important as knowing what you should do.

SEO 52
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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

When you have a B2B business model, you need to communicate in a way that resonates with other businesses. Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. If you want to connect with other companies, it’s important to speak their language.

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5 Blogging Warning Signs That It Is Time to Get Offsite Now

Blogging From Paradise

So you published 1000 valuable posts to your blog. But you get no blog traffic.

IT 79
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How to Write Engaging and High-Quality Content for SEO Purposes

Freelance Writing Jobs

As a freelance writer, knowing the right strategies and tactics behind effective content writing is essential. You need to utilize them because you will often write for clients who rely on you to produce engaging, high-quality content. In fact, in 2022, HubSpot research revealed that 83% of marketers prioritize content quality over quantity, even if it means posting less often.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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An Introduction to Using Images on Blogs

ProBlogger

The post An Introduction to Using Images on Blogs appeared first on ProBlogger. Image created in Canva The following post was originally submitted by Duncan Riley from the Blog Herald , Weblog Empire and updated with current tools and tips. I asked Duncan to explore the topic of using Images on Blogs. I think you’ll agree that his article below is a very comprehensive exploration of the topic, which I hope you will find helpful.

Blog 35
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How to Write a Memo: A Step-by-Step Guide (+ Examples)

Smart Blogger

Understanding how to write a memo can seem daunting, right? It’s an essential skill in the business world, but often the process is unclear. Well, you’re in the right place. We’re going to demystify the art of memo writing, providing actionable steps, specific examples, and a template to make it straightforward. No more fear or confusion.

Writing 61
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Content Marketing Guide for Insurance Companies

BKA Content

Content Marketing Guide for Insurance Companies You’ve heard by now that insurance content marketing can help grow your business, but have you added this strategy to your arsenal? Maybe you’re too busy to keep up with a blog, or you think that insurance writing is too dry to attract an audience. Perhaps you simply don’t feel comfortable writing professional content for your insurance website.

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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

Ever wondered what’s the secret sauce behind successful online businesses? It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. It’s all about reaching your audience in their digital space and influencing their buying decisions.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Short Guide to Scaling Your Content Marketing 

Article Writing

Outsourcing your content marketing efforts can provide numerous benefits for businesses looking to scale. By partnering with an experienced content marketing agency, you can tap into specialized expertise, including strategy development, content creation, and social media management. This can help you create a more robust and comprehensive marketing strategy, which can lead to increased brand awareness, more leads, and ultimately more sales.

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How to Write a Press Release in 8 Super Simple Steps (2023)

Smart Blogger

You’re likely here because you’re pondering “how to write a press release,” right? Fortunately, we’ve got you covered with our step-by-step guide, top-tier examples, and actionable tips that will take your press release writing from ‘meh’ to magnificent. By following this guide, you’ll be crafting impactful press releases that grab attention and resonate with your audience in no time.

Writing 70
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4 Practical Ways to Boost Your Blog’s Performance

Blogtrepreneur

There are two kinds of bloggers: those who blog as a hobby and those who blog as a way to build a brand as a content creator. If you’re the former, you might not care too much about your website’s performance as long as it can remain your passion project. All the same, it’s always a good idea to appeal to your readers by maintaining an organized blog that’s both aesthetically pleasing and easy to navigate.