Wed.Feb 22, 2023

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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. In this case, an effective social media strategy can help you expand your network and get lucrative high-paying clients. Instead of shooting in the dark and hoping that you hit the mark, back your social media strategy with tips and data.

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How Authors Can Build Relationships with Independent Bookstores

Jane Friedman

Photo by Ksenia Chernaya This article first appeared in my paid newsletter, The Hot Sheet. It touches on issues of literary citizenship, which is the focus of my upcoming class on March 1. If you want your book to be carried by independent bookstores, the most important thing to remember is that every store is different; you need to carefully research each store before you make an approach.

Copy 126
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Enterprise Content Marketers Share Challenges, Opportunities [New Research]

Content Marketing Institute

What is the most frequently cited challenge for enterprise marketers? What content format rose to the No. 2 spot? Discover the surprising and not-so-surprising findings in our newly released research.

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When to Use “Who” vs. “Whom”

Grammarly

Whom is used to refer to the object of a verb or preposition. When in doubt, try this simple trick: If you can replace the word with he or she , use who. If you can replace it with him or her , use whom. Who should be used to refer to the subject of a sentence. Whom should be used to refer to the object of a verb or preposition. Who or whom ?

Food 120
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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6 Steps to Writing a Successful White Paper and Raking in Nice Fees

AWAI

Writing white papers can be a very lucrative specialty for copywriters. Here is why white papers are important cornerstone content, and why they are ideal for certain business missions. Plus, the six main components of a successful white paper.

Writing 105
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How Video Marketing Is Reshaping Content Strategies

Contently

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

More Trending

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

Ever heard of a product content strategist? They’re the ones who guide and shape the content experience surrounding a specific product. Product content is fundamentally different from marketing content. For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. So is the content that helps you use the product, including user manuals, guides, walkthroughs, tutorials, and more.

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Poor Communication Causes Work Stress—Here’s Why You Need to Address It Now

Grammarly

Around the world and up and down the organizational structure, workplace stress is a significant problem that’s been exacerbated by the unique challenges of the past few years. According to Fortune , middle managers are burning out (and almost half want to quit in the next year), while Gallup reports that employee stress is at an all-time high (a record already broken in 2020).

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Compare The Best VoIP Call Recording Software

Quick Sprout

The majority of our users will benefit the most from Nextiva or Ooma , which are both fully-featured phone systems with excellent call recording capabilities. Our research team at Quick Sprout spent three weeks analyzing 35 VoIP call recording software services across 19 criteria points. We studied 457 public-facing reviews , assessing functionality, pricing, ease of use, confidence in customer support, and features.

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Rules for Using Commas

Grammarly

Ah, the comma. Of all the punctuation marks in English, this one is perhaps the most misused. And it’s no wonder. There are lots of rules about comma usage , and often the factors that determine whether you should use one are quite subtle. But fear not! Below, you’ll find guidance for the trickiest comma questions. What is a comma? While a period ends a sentence , a comma indicates a smaller break.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Setting Yourself Up for a Healthy Financial Future

Freelance Union

Finances can be an overwhelming topic for anyone, but especially freelancers who are dealing with a potentially inconsistent income. You don’t need to be an accountant to keep your business running smoothly and set yourself up for a healthier financial future. All it takes is a bit of preparation and organization. Separate your business and personal funds Many freelancers use their personal bank accounts for business income, but it makes it far harder to sift through when tax season rolls

Finance 84
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5 Ways to Use a Semicolon, with Examples

Grammarly

What is a semicolon? Semicolons (;) are as basic as a period stacked on top of a comma. Does that mean you can use it like either one? Don’t get your hopes up. But don’t let this punctuation mark get you down either. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly How to use a semicolon correctly The most common use of the semicolon is to join two independent clauses without using a coordinating conjunction like and.

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AI for Social Media: How to Use AI Content Tools in Your Social Strategy

Jasper

Creating content for social media doesn't have to be hard. With the right tools, you can streamline and scale your content creation process.

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The State of Business Communication: New Threats and Opportunities

Grammarly

It’s now a year after our initial inquiry into the state of business communications, and we’re still reeling from finding out that poor communication costs US businesses an estimated $1.2 trillion annually or $12,506 per employee per year. So when we partnered with The Harris Poll to create this year’s State of Business Communication survey, naturally we were eager to see what’s changed.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Travel SEO Strategies to Compete in the SERPs

Neil Patel

Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie. The travel industry is lucrative, and the competition is fierce. Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively.

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Google Doesn’t Care About AI Content. Here’s Why.

Ahrefs

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense.

Content 104
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Compare the Best Broker to Sell Your Ecommerce Business

Quick Sprout

Our recommendation for the best broker to sell your ecommerce business is Dealflow Brokerage because of its high success rate, extensive investor network, and exit planning expertise. Get your free valuation today. Selling an ecommerce business on your own is a complex and time-consuming task. You need to find a buyer, negotiate the deal, and go through the legal steps associated with selling a business.

Retail 79
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Focused on Academic Integrity: Turnitin’s CEO’s Optimism for AI Writing Tools in Schools

Jasper

The leader discusses educational obstacles and possibilities present in this major digital transformation.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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4 Simple Steps To Well-Paid Writing

AWAI

Barefoot Writer gives you the roadmap… as well as training AND support from writers who are already making great money… so you can start getting paid to write. And we’ve laid out the path forward, in just four simple steps.

Writing 59
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Top Frase Alternatives for 2023

Jasper

Platforms that combine AI, SEO, and Content Strategy are essential for content marketers. Here are the 8 Top Frase Alternatives to Consider in 2023.

SEO 52
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8 Tips for Crafting a Winning Subject Line for Your Email Pitch

ProBlogger

The post 8 Tips for Crafting a Winning Subject Line for Your Email Pitch appeared first on ProBlogger. Image created in Canva Creating effective subject lines for your email pitch can be the difference between success and failure. Crafting a compelling subject line will increase the likelihood that your message is opened and read, making it essential to ensure that your emails stand out in the recipient’s inbox.