Wed.Feb 01, 2023

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Children’s Authors and Illustrators Week 2023

Melanie Saxton

One of my favorite books and children’s authors, Miriam Young. It’s Children’s Authors and Illustrators Week during this first, exciting week of February! Many public libraries are celebrating and/or hosting this event, from the Jacksonville Public Library in Florida to the Rogers Public Library in Arkansas to the Sloan Public Library in Iowa.

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How To Fax Over the Internet in 6 Simple Steps

Quick Sprout

Want to get started with WiFi faxing immediately? RingCentral is the best online fax service for most businesses. Click here to start a 30-day free trial of RingCentral now. Many believe faxing to be outdated and obsolete. And although the fax machine now has its place in technological nostalgia, the need to send documents securely over the internet remains.

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2023 Newbery, Caldecott, and Printz Award Winners — Children’s Book Editor

Melanie Saxton

As a children’s book editor, it’s always a thrill when the American Library Association rolls out its yearly honors. Last month (January 2023), the American Library Association Announced the 2023 Newbery, Caldecott, and Printz Award Winners, and more! Freewater by Amina Luqman-Dawson (published by Little, Brown Books for Young Readers) is the w inner of the John Newbery Medal and also the winner of the Coretta Scott King Author Award.

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How Author Platform Connects to Author Brand

Jane Friedman

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. Chase ( @KarenAChase ). Certain words and phrases are bandied about all the time in publishing, but they don’t always make sense. One of the biggest is author platform. You may have attended enough writing seminars and conferences to recognize that even people in publishing aren’t consistently using the term.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Storytelling Editor — National Storytelling Week

Melanie Saxton

As a storytelling editor, it’s fun to share holidays that uplift the literary community. National Storytelling Week is one of those yearly festivities, spanning from January 30 to February 5, 2023, and is celebrated around the globe and especially across the pond (perhaps more so than in America). This event celebrates storytellers and the storytelling cultures and practices.

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How To Remove Yelp Reviews in 6 Simple Steps

Quick Sprout

WebiMax is the best online reputation management company to remove Yelp reviews, helping you maintain a positive public image. Get your free proposal to get started today. As a business owner, online reviews make or break your business, as many customers take them as the gospel. Negative reviews are detrimental to your business’s survival, especially when they appear on a popular platform like Yelp.

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Don’t Avoid Content Operations; Use This Helpful Framework Now

Content Marketing Institute

Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.

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All Eyes on Career Prep Leads Institutions to Writing Tech

Grammarly

It can be frustrating to work in career services in higher education and see headlines like “ Colleges get F for career prep ” go viral. After all, this work with students is essential. More than half of college grads who received their degrees after 2009 indicate they visited their career services office at least once, and college graduates are almost twice as likely to be engaged at work if they had a mentor who encouraged them to pursue their goals and dreams.

Education 111
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How To Write A Memoir: 7 Steps To Sharing a Pivotal Moment

Smart Blogger

Learning how to write a memoir won’t be easy! It requires brutal honesty, courage, and a naked rawness to share hard lessons with the world. But if you have a personal story you’re dying to tell, you’re in the right place. Writing a memoir might feel intimidating, but it’s straightforward. You just need a blueprint. Simple-to-follow steps to get your creativity flowing.

Writing 89
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How to Do Enterprise Link Building With Ubersuggest

Neil Patel

When getting started with enterprise link building, it can be hard to know where to focus. But, for a brand of your size, what’s one thing you’ll constantly need to build up? Organic traffic. Scalable link building can effectively drive more organic traffic to your site and is a key part of a cohesive marketing strategy. We want links to lead more people to your content and get you high in the SERPs.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Content Already Fuels Everything. Now Act Like It.

Contently

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

IT 84
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Generative or Not, the Future of AI Lies in Augmented Intelligence

Grammarly

Recent advancements in generative artificial intelligence (AI) are expanding the bounds of human and organizational potential in an area where it matters most: communication. We’re excited about the spotlight this brings to the importance—and challenges—of communicating effectively! That’s our mission at Grammarly: to improve lives by improving communication.

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White Paper vs. Ebook: What’s the Difference?

Brafton

Ah, the great white paper vs. eBook debate. Today, we’ll introduce you to both and see which is right for your content marketing strategy needs.

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How to Improve Sales with a Centralized Data Hub & Quality Product Content: Part 2

ContentWriters

For Part 1 of this blog series, visit: [link] From videos to blog posts, whitepapers, educational material, and everything in between, people are consuming online content at higher rates than ever before. All eCommerce businesses should harness the power of content through a strong SEO writer to grow their reach, connect deeply with consumers, and convert.

Sales 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Write a Story: 10 Tips for Writing Stories

ProWritingAid

Everyone has a story to tell. Here are our top ten tips for how to write a story.

Writing 78
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Launch Your Writing Career In 5 Days!

AWAI

Do you want to LAUNCH your writing career in just 5 days? Then check out our February Launch Party!

Writing 59
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Effective Business Writing: 6 Best Practices for Freelance Writers

Freelance Writing Jobs

As freelance writers, being fluent in diverse writing styles is important to tackle the various tasks commissioned by clients. From SEO copywriting to writing short captions for Instagram, writers need different tones and techniques to create compelling copy. When writing for businesses in a professional setting, you need to master the key elements of effective business writing.

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Generative Artificial Intelligence and the Future of Marketing

David Meerman Scott

The most talked about marketing technology since the iPhone first launched in 2007 has been the experimentation with generative artificial intelligence (AI) over the past few months. Algorithms that anybody can use to quickly create images, text content, computer code, and even video and music will certainly transform marketing in the years to come.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Outsourcing, Subcontracting, and Scaling up

Kayleigh Moore

Ask a freelance writer what responsibilities are on his or her to-do list, and you'll hear something like this: Business development. Marketing. Podcast appearances. Client communications. Project management. Creating contracts and proposals. Invoicing. Taxes. Payroll. Researching. Writing. Editing. You get the idea. For many years, I too felt it was my duty as a freelancer to handle all of these things.

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15 Fundamental Types of Poems You Should Know (+ Examples)

Smart Blogger

It can be uber confusing to come across so many different types of poems and not know what’s what. Maybe you’ve just started studying poetry and you’re frustrated with all these difficult terms and the endless variety of poems. Or perhaps you’ve been into poetry for some time but need some fresh examples to inspire your next piece? In this comprehensive post we’ve brought together all the main poetry forms with examples, and made them super easy to understand.

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Chiasmus: Definition and Examples

Grammarly

Clear writing is important, but sometimes you want to do more than simply get the message across. To add style to your writing, you can incorporate literary devices like chiasmus. Chiasmus (pronounced kee-az-muss ) is a two-part phrase where the second part mirrors the first. It can make your writing more memorable by giving it depth and rhythm. What is chiasmus?

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Blog Hosting, Domains and Blogging Platforms – What We Wish We Knew

ProBlogger

The post Blog Hosting, Domains and Blogging Platforms – What We Wish We Knew appeared first on ProBlogger. Image created in Canva This post is part of the ‘ What we wish I knew when I first started Blogging’ Series. In this post I’ll share readers comments on the topic of Blog Hosting, Domains and Platforms as well as some of my own experiences and advice.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.