Fri.Jan 14, 2022

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Should you be selling the product, or the story?

Nick Ursborne

Imagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus. Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”. It isn’t the photo that has the true power… it’s the story behind the photo.

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Phoenix Business RadioX hosted by Karen Nowicki – Guest Anne McAuley Lopez

Agency Content Writer

The post Phoenix Business RadioX hosted by Karen Nowicki – Guest Anne McAuley Lopez appeared first on Agency Content Writer.

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You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses]

Content Marketing Institute

Is it ever possible to build a new content marketing plane while you're already flying one? Maybe. But your chances of success go up dramatically when you don't try to. Robert Rose explains better options for getting a new content program off the ground. Continue reading → The post You Could Build a Content Strategy While ‘Flying’ It – But Here’s a Better Way [Rose-Colored Glasses] appeared first on Content Marketing Institute.

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