Should you be selling the product, or the story?
Nick Ursborne
JANUARY 14, 2022
Imagine walking into someone’s home, looking around and seeing a family photo on the wall. Not a posed family portrait. More of a goofy shot. Not terribly well composed. Maybe even a little bit out of focus. Seeing you study the picture, your host comes over and says, “Oh my goodness, let me tell you the story behind that photo!”. It isn’t the photo that has the true power… it’s the story behind the photo.
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