Nick Ursborne

APRIL 21, 2023

As you can imagine, I’ve been playing with ChatGPT and GPT-4 for a while now. I’ve been using GPT as a brainstorming buddy, a research assistant, a first draft copy and content writer, a social media writer… and more. Honestly, it’s incredibly good. Mind-blowing really, when you consider where this technology was just a few months ago. This time I asked GPT-4 to write me a 40-page Kindle book I could publish on Amazon.

Publisher 205

Publisher Publishing Publishing Food 205

Content Marketing Institute

APRIL 21, 2023

Even though third-party data crumbs still leave trails to follow, Google expects – and experiments – for a cookie-less future. Should you adjust your content marketing to their findings, or should you do something else?

Content Marketing 102

Content Marketing Marketing Content 102

David Meerman Scott

APRIL 21, 2023

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.

Brand 67

Brand Content Advertising Marketing 67

Publishing Trends

APRIL 21, 2023

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Are self published authors more successful than authors at traditional publishers? What does new data say about who is reading translated fiction ?

Publisher 86

Publisher Publishing Publishing Blog Post 86

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Fat Joe

APRIL 21, 2023

Google has recently announced another major step in its ongoing push towards AI integration as it looks to fight off competition from other search engines for both search usage and major contracts. Google’s new development is called Project Magi and we’ll break down an early first look at it, what it entails, and how it will affect both Google and search as a whole moving forward.

Projects 59

Projects Engineering SEO Management 59

BKA Content

APRIL 21, 2023

I Need Content for My Website: How Do I Get It? ​If you have a business and want to expand your digital presence, you have probably at one point thought to yourself I need content for my website. It’s true, you need an online article strategy because every business owner stands to benefit from a deliberate online presence. Right now, there are nearly 1.8 billion websites on the internet, and that number is constantly rising.

Website 69

Website Content Creation IT Content 69

Grammarly

APRIL 21, 2023

Perhaps you’ve heard of a meme but don’t quite “get it.” Chances are, though, you’ve seen a meme and related to it—even if you didn’t know what it was called. Memes are a cultural phenomenon often used as a form of social commentary. What makes a meme successful isn’t its length but rather its ability to resonate with a particular audience and capture a cultural moment or trend.

Concept 88

Concept Social Media Text Entertainment 88