Fri.Jan 17, 2025

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Why Culture Is Key to Brand Marketing’s Influence

Content Marketing Institute

Why is culture a powerful force in marketing? Discover how to influence behavior and cultivate community by authentically engaging with culture moments. Glean inspiration from Budweiser's iconic "Wassup?" campaign and Beyonc's BeyHive.

Brand 104
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Our 9 Best ChatGPT Alternatives for 2025 (So Far)

Ahrefs

And, unfortunately, the problems dont end thereChatGPT also serves up middle-of-the-road content, and charges you a fair whack for the privilege. Can you get the same (or better) functionality from a different AI tool? I think so.

Content 118
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Supervised vs. Unsupervised Learning: Differences, Benefits, and Use Cases

Grammarly

Machine learning (ML) powers many technologies that we rely on daily, such as image recognition and autonomous vehicles. Two foundational approaches supervised and unsupervised learningform the backbone of these systems. While both are key to training ML models, they differ in their methodology, goals, and applications. In this guide, well compare these two approaches, highlight their differences, and explore their benefits and challenges.

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100 Most Expensive Keywords for Google Ads in 2025

Ahrefs

These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC).

Keywords 108
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Bridge Sales and Motivation with Powerful Copy

Copywriter Collective

POV: youre standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldnt; you just ate lunch. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Boom. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.

Copy 97
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How to Create a Project Plan: a Step-by-Step Guide

Grammarly

Efficiency and organization are critical in any workplace project. A project plan serves as a detailed guide that helps teams stay organized and on track. It can be the deciding factor in staying within budget and meeting deadlines. In the following blog post, well walk you through how to create a project plan. Read on to learn whats included in a project plan and the best practices for writing a project plan.

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How Indeed Transforms Communication Globally with Grammarly

Grammarly

43 minutes saved per person 86x ROI 72% of communications improved Indeed is a global leader in the employment sector, providing a platform for millions of job seekers and employers to connect. With over 15,000 employees worldwide, Indeed operates across multiple regions, offering services that help job seekers search for opportunities, build resumes, and research potential employers.

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What Backlink Mistake Haunts Bloggers?

Blogging From Paradise

Bloggers who try to build links forget to build: quality content strong relationships Trying to get means forgetting to give.

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3 Ways how to develop a unique writing style as a freelancer

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] What’s really important in the freelance writing world is developing a unique writing style and improving as a professional.

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Should You Have a Separate Bank Account for Your Freelance Income?

Freelance Writing Jobs

Managing freelance income can feel like juggling too many things at once. There’s the thrill of being your own boss, but it also comes with responsibilities, especially when it comes to money. One big question freelancers often ask is: Should you open a separate bank account just for your work income ? A separate account is simply a dedicated checking or savings account that’s different from your personal oneit’s used exclusively for your freelance business transactions.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.