Mon.Mar 27, 2023

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How to Write Website Content That Ranks (And People Want to Read)

Ahrefs

Specifically, you need website content that: In this post, you’ll learn how to create content that achieves both goals. You can’t get search traffic if no one’s searching for your keywords on Google.

Website 110
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Product Page Content for B2B: How Little Is Too Little?

Neil Patel

Short is not always sweet when it comes to product pages. That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. What’s so important about product pages? Product pages drive direct sales. If you focus on effectively building product page content, you could see a big payoff in conversions and traffic. The quality of your product page content, visuals, and navigation can make or break your store.

Content 102
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Epigram: Definition and Examples of This Literary Device

Grammarly

Certain figures in literature and history are known for their concise, witty phrases: Oscar Wilde, Mark Twain, Eleanor Roosevelt, and Martin Luther King, Jr., to name a few. These figures can distill big ideas into tight quips, making excellent sources for material in epigrams. An epigram is a short saying that expresses an idea in a memorable way. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly What is an epigram?

Writer 85
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A Look at Literary Events in Spring 2023

Publishing Trends

After years of pandemic disruption, New York’s in-person literary galas and events are steadily returning. Tonight, March 27, Poets & Writers hosts its annual gala at NYC’s Pier Sixty, with Levar Burton hosting. Colin Channer , Reyna Grande , and Celeste Ng are receiving the 2023 Barnes & Noble Writers for Writers Award , and Jennifer Hershey will receive the 2023 Editor’s Award.

Writer 83
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign

The Creative Penn

My Kickstarter campaign for my travel memoir, Pilgrimage , funded within minutes and raised over £26,000 (over US$31,000) for a niche book in a new market. In this episode, I share my lessons learned and tips for a successful campaign. In the intro, I mention the 6 Figure Author Podcast , The Writers Well Podcast , and Reid Hoffman's new Possible podcast.

Retail 74
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Our In-Depth Guide to SEO Keyword Monitoring

Intergrowth

Keywords are a very important part of search engine optimization. Building your SEO strategy around specific keywords is one way to make sure your site appears in relevant searches. And if you’re targeting certain search terms with your strategy, it’s crucial to track your position in search engine results pages (SERPs) so that you always know where you stand in the rankings.

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Monday Morning Jumpstart: Advice from a Top Copywriter

AWAI

In today’s Monday Morning Jumpstart, Director of Training, Jade Trueblood, is joined by special guest, Marcella Allison. Now a top copywriter and mentor, Marcella reveals what she wishes she would have let go of earlier in her writing career… perfectionism.

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One consortium, two. consortiums?

Grammar Underground

Recently, I was editing an article and came across a reference to a consortium, then to another consortium, then (here it comes) to two consortiums. I didn’t want to futz with it. I liked it fine. And the tendency I’ve seen in some people to go all Julius Caesar when forming the plural of any Latin noun always struck me as a bit much. I’m talking about the people who lunge at the chance to use “memoranda” without even considering whether it should be “memorandums” because, hey, that’s how you’d

IT 40
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15 Anaphora Examples (+ Definition & How to Use it)

Smart Blogger

If you’re looking for anaphora examples to master your understanding of this literary device, this post is for you! After reading this post, you’ll be able to identify anaphora sprinkled throughout the lyrics of your favorite songs, lines of poetry, and famous political speeches. You might even be inspired to incorporate it into your own writing! If you’re looking to distinguish anaphora from other similar literary devices and types of figurative language, you’re in the right place.

IT 87