Fri.Mar 24, 2023

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How to use Sonder to be a better copywriter

Credible Content

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. First of all, is sonder even a word? You don’t find it in regular dictionary. But you find it in a book called “Dictionary of Obscure Sorrows”, written by John Koenig. The author was put in a situation where he couldn’t find the right words to express certain emotions and situations.

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Use These 7 Editing Tips to Make Any Copy Stronger

AWAI

Copyediting is the art of making sure the copy works — that it’s effective, polished, and will achieve its goals. Here are seven tactics you can use to improve any copy and take it from good to great.

Copy 105
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4 Mistakes Non Native English Speaking Bloggers Make

Blogging From Paradise

(Updated 3-24-2023) Blogging if English is not your native language can be rewarding but also challenging.

Blogger 137
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Last Chance: Go from Zero to Copyediting HERO!

AWAI

This is your last day to take part in the brand-new Copyediting Mastery & Certification training. Get everything you need to quickly launch a thriving, client-filled copyediting business!

Brand 105
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

Content 107
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5 Powerful Steps That Will Help You Build a Loyal Blogging Community

Blogging From Paradise

(Updated 3-25-2023) What action plan have you put in place to build a blog community of readers?

Blog 135

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5 Reasons to Write Your “Taboo” Stories

Jane Friedman

Photo by Anna Shvets Today’s post is by writer and editor Katie Bannon ( @katiedbannon ). Join her on Thursday, March 30 for the online class Writing the Taboo in Memoir. Writing memoir is always a vulnerable experience, but some stories are especially difficult to tell. Topics like mental illness, sex, and violence are often branded “taboo” and can be among the most challenging material to write about.

Writing 92
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How to Rank Higher On Google In 2023

Backlinko

In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. What is Google Ranking? Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible.

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Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs

Intergrowth

Who doesn’t love the idea of working from anywhere in the world without a set work schedule? The top affiliate marketers don’t need to fantasize about this lifestyle – they have the option to live this way. Affiliate marketing is becoming more and more popular every day as people trade in the 9-5 lifestyle for the opportunity to be their own boss.

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15+ Chiasmus Examples & Definition: Write Like Yoda, You Will

Smart Blogger

Let me guess. You’re searching for chiasmus examples to clear up the fuzz surrounding its meaning. After all, chiasmus isn’t exactly a word you hear every day. But truthfully, though? This literary technique is more common than you might think. You’ve probably seen it countless times without even realizing it. Everyone from William Shakespeare to JFK to Martin Luther King used chiasmus to enhance their message.

Writing 88
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Manage Finances as a Freelance Writer

Copywriter Collective

Freelance writing is an increasingly popular and flexible career choice for individuals who have a passion for writing and want to work for themselves. With the ability to work from anywhere, set your hours, and choose your clients and projects, it’s no wonder that more and more people are turning to freelance writing to make a living. However, one of the biggest challenges that freelance writers face is managing their income effectively.

Finance 64
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E-E-A-T Your Greens: Google’s Content Guidelines Are Vital For SEO

Fat Joe

E-E-A-T, or Experience , Expertise , Authoritativeness , and Trustworthiness is a handy summary of the criteria used by Google throughout its Search Quality Guidelines documentation. The Search Quality Guidelines are provided to Google’s Search Quality Raters (SQRs) to help them assess the quality of various different websites and webpages. The E-E-A-T criteria are intended to remind the SQRs (and therefore website owners) what Google considers to be high-quality and helpful content.

SEO 59
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Top 5 Publishing Articles/Blog Posts of the Week 3/20-3/24

Publishing Trends

­ Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How does money move through BookTok ? Why are children reading less ? How much does ChatGPT actually know ? Which textbooks are under fire in Florida now?

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LAST DAY: Claim Your Writing Career Now!

AWAI

Barefoot Writer magazine is the key that unlocks all the doors to paid writing. Grab a subscription to Barefoot Writer magazine today for just $11.

Writing 59
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.