How to use Sonder to be a better copywriter
Credible Content
MARCH 24, 2023
Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. First of all, is sonder even a word? You don’t find it in regular dictionary. But you find it in a book called “Dictionary of Obscure Sorrows”, written by John Koenig. The author was put in a situation where he couldn’t find the right words to express certain emotions and situations.
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