Thu.Feb 10, 2022

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10 Content Experience Mistakes To Stop Making (and Ideas for Fixing Them)

Content Marketing Institute

Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.

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The Art of Personal Writing that’s Not Self-Indulgent

CopyBlogger

Whenever I talk about personal writing, and I advise that you should write for a specific group of people to. Continue Reading. The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger.

Writing 67
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What is a sustainability copywriter?

The Ethical Copywriter

A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without greenwashing.

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How to Mention a Real Newspaper, Book, or Song in Fiction

The Subversive Copy Editor

Narrators and characters in novels and other creative writing can talk about whatever they want. A character might read the Chicago Sun-Times ; they might say they like to sing “Drivers License” while brushing their teeth. A narrator might mention a famous poem or novel or TV show: “The host didn’t mention that he’d heard the same joke on  The Simpsons.”*.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.