David Meerman Scott
MAY 9, 2022
The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
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Grammar Underground
MAY 9, 2022
Faulty sentence structure can make your writing ineffective or even unreadable. Often, you can fix these simply by finding the main clause and making its subject tangible and its verb action-oriented. The post Weak Sentences and How to Fix Them first appeared on Grammar Underground with June Casagrande.
Grammar Underground
MAY 9, 2022
It’s a question that has hounded us all: What are the consequences of erudite vernacular used irrespective of necessity? OK, not really. That’s the ironic title of an academic paper published in 2005 by Carnegie Mellon psychologist David Oppenheimer that studied the effects of stuffy, reader-unfriendly language. The subtitle brought it back down to Earth: “The problems of using long words needlessly.”.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
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