Fri.Dec 02, 2022

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How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy [Rose-Colored Glasses]

Content Marketing Institute

Do you jump into the red ocean with content on popular topics? Or do you dive into the blue ocean with a contrarian view of a trending subject? Here's why you should try a purple-audience approach instead (and how to do it).

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How I Added Grammarly’s SDK to a Google Site in 7 Minutes

Grammarly

These days, building things on the internet is fast. You can buy a domain, create a website, and deploy it all in one day. I love internet magic as much as the next person, but sometimes I think, “how can that be possible?” I used to wait days for DNS records to travel continents and oceans and become a part of top-level domains. As a developer advocate at Grammarly, I spend a large portion of my work week creating and maintaining pages across the Grammarly for Developers docs site.

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How to Cite a Book in MLA, APA, and Chicago Citation Styles

ProWritingAid

The main citation styles are MLA, Chicago, and APA. In this article, we’ll look at how to cite a book using these three different styles.

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December Issue: Your Next Year’s Big Wins

AWAI

Just released, the December issue of Barefoot Writer!

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Top 5 Publishing Articles/Blog Posts of the Week 11/28-12/2

Publishing Trends

­ Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How did a memoir of the Holocaust become a self-help and wellness bestseller ? What relationship does competitive Scrabble have to the dwindling dictionary business ?

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Health Tips and Practices to Maintain your Physical, Mental and Emotional Well-being with an Ever-Changing Freelance Schedule

Copywriter Collective

Working as a freelancer has many perks. You choose your clients, set your hours, control your workload, work independently, and even take breaks whenever you like. Who wouldn’t want such a job? However, just like any other job, freelancing has downsides. Freelancing can take its toll on your physical, mental, and emotional health. Taking care of your overall health is paramount for a successful freelance career.

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When to Use a Colon, with Examples

Grammarly

A colon introduces an element or series of elements that illustrates or amplifies the information that precedes the colon. . Though using a colon may seem confusing, its function is straightforward. Think of it as a flashing arrow that points to the information following it. When a colon appears in a sentence, it usually gives the silent impression of “as follows,” “which is/are,” or “thus.”.