Fri.May 26, 2023

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Writer and Editor in The Woodlands, Texas — Women of the Boardroom

Melanie Saxton

As a writer and editor in The Woodlands, I’m honored to interview fabulous people and work with wonderful clients. For the May 2023 Women’s Issue of The Woodlands Lifestyles and Homes , I was thrilled to interview four well-known leaders, all executives active on boards and working hard on behalf of the people in Montgomery County, Texas.

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10+ Top Social Media Apps (& Platforms) For 2023

Smart Blogger

Navigating the world of social media apps can feel like traversing through a labyrinth. With an avalanche of options at your fingertips, how do you decide which ones truly align with your needs? Worry not, because we’ve done the heavy lifting for you! From connecting with friends to growing your business, these apps will reshape the way you interact online.

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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

As a cultural writer, I cover community events, holidays, and happenings in and around The Woodlands, Texas. Article by Melanie Saxton Photography by Presley Daniel Originally published in The Woodlands City Lifestyle Imagine Mom’s expression when she receives something beyond the ordinary for Mother’s Day! From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to t

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Is Marketing Climate Change Coming? Or Is It Already Here?

Content Marketing Institute

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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10 Writing Styles That’ll Transform Your Narrative (+ Examples)

Smart Blogger

Mastering various writing styles can transform your words from mere text to an engaging, compelling narrative. Imagine your content resonating with readers like a song sung in perfect pitch, catching their attention, and leaving them yearning for more. That’s the power of understanding and implementing different writing styles. From the descriptiveness of narrative writing to the clarity of expository writing, we’ll explore various writing styles you should master, with relatable exa

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Can ChatGPT Be Detected? Pulling Back the Curtain on AI Detection Techniques

Content Hacker

As artificial intelligence continues to advance, as more and more people incorporate AI tools into their content strategies, we have to ask: Can ChatGPT be detected? This powerful AI-driven technology has raised concerns in various sectors, particularly academia and content creation. If you use ChatGPT in your content production process, will you come out okay on the other end?

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Do You Fear Bloggers or Work with Them?

Blogging From Paradise

Collaborating with fellow bloggers is one key to success. All high level bloggers collaborate to tap into the power of their collective audiences.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

If you’ve ever found yourself wondering, “What is a copywriter?”, you’re not alone. It’s a profession that’s as intriguing as it is essential in the digital age. A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences.

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Top 5 Publishing Articles/Blog Posts of the Week 5/22- 5/26

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How is Barnes and Noble rebranding itself? Why did Masha Green resign from the PEN America board? Why was Amanda Gorman ’s inaugural poem banned from a Florida school?

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What Is Search Intent, And Why Does It Matter?

Fat Joe

Search intent refers to the purpose behind a user’s online search query. It’s the reason why someone types a particular search term into a search engine. Understanding search intent is essential for SEO. Once you know the intent behind the keywords you want to target, you can create content that matches the user’s needs. That’s key for ranking high in search results.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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What Is the Best Way to Drive Blog Traffic?

Blogging From Paradise

What is really the best way to drive blog traffic? Bloggers ask this question often.

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Brief well, save time.

Bright Company

The lost art of briefing well, and time travel. You know what they say, “Time flies when you’re having fun.” But you know when it also flies? When you’re working with a marketing, communications, or social agency without a clear brief! Picture a game of charades with an over-caffeinated mime – hilarious, chaotic, and you’re.

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How To Do a Backlink Audit in 13 Easy Steps

Backlinko

Today, I’m going to show you how to perform a backlink audit in 13 simple steps. From choosing your tool to identifying spammy backlinks, I’ve got it all mapped out for you so you’ll be able to perform your audit in as little as 30 minutes. I’ve successfully helped countless businesses improve their search rankings through effective link building and auditing.

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20 Blog Ideas to Boost Your Business

Article Writing

Your blog should be geared towards your bottom line; to boost your business. The content marketing exercise should be completely built to generate reads and turn those reads into leads. Consider this article as an example, we are a company that has a blog post writing service as one of our core product offerings. As a psychological win, we’ve positioned your company’s blog as something that can & should provide a return as a marketing investment.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Commonly Confused Words: Addition vs. Edition

BKA Content

Commonly Confused Words: Addition vs. Edition Writers love to play with homophones ; for example, consider this sentence: “Charles looked for years to find the perfect addition to his first edition history book collection.” Yes, words that sound alike but are spelled differently can delight readers when they are used playfully. Still, when it comes to writing, the addition vs. edition confusion can accidentally mystify readers.