ProWritingAid
DECEMBER 16, 2022
Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.
Content Marketing Institute
DECEMBER 16, 2022
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
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Jasper
DECEMBER 16, 2022
Can’t figure out the best tone of voice for your writing? See our step-by-step guide to finding your brand voice and maintaining it across platforms.
Grammarly
DECEMBER 16, 2022
Constructive and direct feedback can help managers and coworkers motivate each other while celebrating growth and acknowledging challenges, and our approach to sharing feedback is critical to how our coworkers receive it. . Giving feedback doesn’t come naturally to everyone, but don’t worry; we’ve put together a complete guide to writing constructive feedback.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
DECEMBER 16, 2022
Review responses are important for your online reputation. See the best practices for writing them and some positive and negative review response examples.
Smart Blogger
DECEMBER 16, 2022
Vignette examples don’t only come from the classics like Hugo or Hemingway. They can also be found across television and film. That’s why we’ve got a few examples from each. But that’s also why vignettes are tricky to grasp — they don’t follow hard and fast rules. They do, however, follow general guidelines, and are: Purposeful yet plotless. Detailed yet brief.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProWritingAid
DECEMBER 16, 2022
Both “John and I” and “John and me” are grammatically correct. However, you should always “John and I” as the subject of a sentence and “John and me” as the object. Learn how to use John and I vs John and me correctly in your writing.
Jasper
DECEMBER 16, 2022
Writing an ebook can be a smart way to market your content and prove your expertise. See the best guide to creating one, plus useful templates.
AWAI
DECEMBER 16, 2022
A guide to starting a freelance writing career in just three hours.
Copywriter Collective
DECEMBER 16, 2022
Freelancing can seem like a fairy tale for those who have never tried it. Everything has pros and cons, even working in the corporate world versus being a freelancer. I know, I tried it all. So before you decide to become a freelancer, or you have already been working as one, it can come in handy to know how to tackle the challenges of the freelancer lifestyle.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Publishing Trends
DECEMBER 16, 2022
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. Is consciousness necessary to write a poem? Who is fueling (and funding) American book bans? Why do so many adults in the US struggle to read ?
AWAI
DECEMBER 16, 2022
How to Create a Course to Grow Your Business and Your Income will transform you into a knowledgeable course creator and writer, even if you’re starting from ground zero. Don’t miss your chance to get AWAI’s newest program!
Verblio
DECEMBER 16, 2022
Want a foolproof plan for mastering a difficult job? Borrow from the greats. Musicians do it all the time. Beethoven took composition lessons with Haydn, Warren G sampled Michael McDonald, and Vanilla Ice ripped off Queen. Ok, so don’t plagiarize (looking at you, Robin Thicke). But you can learn a lot by watching what other people in your position do to succeed.
Dr. Rissy's Writing and Marketing
DECEMBER 16, 2022
Email marketing has been utilized for a long time, but only a few people know how to use it correctly. According to Sendinblue , “Email marketing is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Its high ROI makes it crucial to most businesses’ overall inbound strategy.”.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Jasper
DECEMBER 16, 2022
Ready to start video marketing? Here are 39 cool video ideas to begin with, as well as tips for brainstorming more ideas and an idea generator tool worth using.
The Creative Penn
DECEMBER 16, 2022
I read a lot of books across many different genres, usually around 3-5 books per week in ebook, audio, and hardback editions. These are the memorable ones that made a lasting impact on me this year. I hope some of them make it to your holiday reading pile! Non-Fiction. 4000 Weeks: Time Management for Mortals — Oliver Burkeman. I generally live by the principle of ‘memento mori,' remember you will die.
The Subversive Copy Editor
DECEMBER 16, 2022
Earlier this year, Fiction+ considered whether a novel should have a table of contents. Although it might seem to be a matter of personal preference, there are strong practical reasons for including or not including a TOC, depending on a book’s genre and format. Is the same thing true when deciding whether chapters should be numbered or titled?
Content Powered
DECEMBER 16, 2022
We all talk about blogging as an SEO strategy, but how often do we dig into the real, tangible benefits that you can get out of blogging? Well, I've decided to cover both the direct and indirect benefits that blogging has on your search engine optimization, rankings, and inbound marketing as a whole. You'll find there are many benefits of blogging, and this guide will cover some of the most significant ones.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Contently
DECEMBER 16, 2022
How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Constant search index changes make it tough to keep content optimized and leave a lot to speculation… leading us back to content like how-to advice.
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