Tina Dubinsky
SEPTEMBER 27, 2018
A critical aspect of writing a short artist statement is to keep it easy to read. And this can be a difficult task when your art has so much to say, but you’re not sure how to tell it. Do you have a hard time expressing your process and thoughts? An artist statement provides information. Read more. The post How To Write A Short Artist Statement appeared first on Tina Dubinsky Freelance Writer.
Content Marketing Institute
SEPTEMBER 28, 2018
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.
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ProBlogger
SEPTEMBER 11, 2018
The post Using Templates and Checklists to Make Your Blogging Life Easier appeared first on ProBlogger. Tell me if any of these scenarios sound familiar: You sit down in front of a blank page to write a new blog post. You make a start, but you’re not sure where to go next. You often find yourself completely rewriting your draft posts because they just don’t seem to work.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
SEPTEMBER 14, 2018
Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.
Content Marketing Institute
SEPTEMBER 4, 2018
Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
SEPTEMBER 3, 2018
Editor’s note: You may have missed the original post when we published it several years ago. We know how important it is for content marketers to tie their results to marketing and business goals, so we’ve updated it with new suggestions and resources. What does it mean that your content marketing is “working?” In general, this means it’s supporting your marketing and business goals.
Content Marketing Institute
SEPTEMBER 19, 2018
English-speaking markets are attractive, but for most niches, they’re also the most competitive. It takes a lot to move the English-speaking needle. If you want results with less effort – and it makes sense for your audiences – think about localized markets. After all, while people may speak English as a second or third language, they’re more likely to search in their native or first language.
Content Marketing Institute
SEPTEMBER 24, 2018
? ?. Ever wondered why some content marketing programs are more successful than others? Does it come down to execution, strategy, timing, or any other contributing factors to success? Whether you’re new to content marketing or knee deep in your brand’s content marketing program, answer these seven questions. If you have or can come up with good answers, chances are you’re going to have better success with your content marketing program.
Content Marketing Institute
SEPTEMBER 26, 2018
Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
SEPTEMBER 10, 2018
Editor’s note: Given that thousands of marketers succumb to conference overload every year, we thought it was the perfect time to bring back and update last year’s advice on how to overcome it. It’s the day after an invigorating conference. Your head has been filled with trends, slide decks, tips, graphics, and inspiring stories. Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program.
Content Marketing Institute
SEPTEMBER 6, 2018
“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. The dynamic nature of the digital industry means we can never let ourselves get too comfortable or too complacent when it comes to creating meaningful content experiences.
Content Marketing Institute
SEPTEMBER 20, 2018
If you could build the ideal multi-industry global conglomerate from scratch, scaling it to over 700 product families, would you let each one of those 700 product managers target the same customer separately? Of course you wouldn’t. Why then do so many enterprise brands find themselves in a similar pickle? Three years ago, the Cisco marketing team woke up to this real-life situation.
Content Marketing Institute
SEPTEMBER 5, 2018
“OK, Google, how do I integrate helpful chatbots into my existing content strategy without spending a fortune or frustrating my audience?”. Many brands fall into one of two traps: Indecision – taking the wait-and-see approach to AI-based bots while continuing to create content without a back-end strategy. This increasingly creates more problems down the road when the brand embraces AI conversational interfaces for customer relationships.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
SEPTEMBER 13, 2018
After I interviewed Tina Fey at Content Marketing World, several people asked if she was as nice in person as she seemed on stage. Their inquiries called to mind something my colleague Robert Rose raised on the same stage at the beginning of Content Marketing World. “Trust is the new player … We have the power to shape beliefs,” he said. “(Content marketing) is our opportunity … to become a or the trusted source of interesting things.”.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
SEPTEMBER 18, 2018
The post 8 Important Admin Tasks to Do When Launching a New Blog appeared first on ProBlogger. When you launch a new blog (especially if it’s your first), there’s so much to do it can feel overwhelming. Having spent so much time and effort selecting your theme , pre-writing posts , and maybe even setting up your email list , you probably just want to make it live as soon as possible so you can tell everyone you know about it.
ProBlogger
SEPTEMBER 24, 2018
The post 262: How Carolyn Started a Directory to Attract Readers to Her Blog appeared first on ProBlogger. How One Blogger Created a Directory that Attracts Readers. We continue our Blogging Breakthroughs series with Carolyn Edlund, whose Artsy Shark blog focuses on the business of art. Carolyn shares the story of how she created a directory to attract readers to her blog instead of having to chase after them.
ProBlogger
SEPTEMBER 17, 2018
The post 261: Breakthroughs that Grew My Blog from 30 Readers a Day to Profitable in Less Than 2 Years appeared first on ProBlogger. Three Breakthrough Tips That Helped a Blogger Become Profitable. Here’s another episode from our Blogging Breakthroughs series, which features bloggers’ stories about breakthroughs in traffic, income, and other aspects of blogging.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
SEPTEMBER 3, 2018
The post 259: How This Home Cooking Blogger is Replacing Her Lawyer Income with Her Blogging Income appeared first on ProBlogger. How a Lawyer’s Home Cooking Blog is Helping Her Replace Her Law Income. Libby Hakim features in the fourth episode of our Blogging Breakthroughs series, where listeners share stories about traffic, income, mindset, and other blogging areas.
Content Marketing Institute
SEPTEMBER 17, 2018
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
Content Marketing Institute
SEPTEMBER 25, 2018
? ? What can your brand do to improve engagement on social media? Think more visually. Sure, you already use images. But are you selecting the best ones to engage your audience based on what’s shown to be successful overall and each platform’s unique factors? (Hint: Not all social media platforms have the same best practices when it comes to successful visuals.).
Content Marketing Institute
SEPTEMBER 27, 2018
The urgency and intimacy of text-based marketing make it attractive to businesses. But it’s those same qualities that make SMS communication from a brand especially risky. However, when done strategically, respectfully, and in a contextually relevant way, Ardath Albee, CEO of Marketing Interactions Inc., says the profitable benefits of SMS marketing easily supersede the most common pitfalls of this unique channel.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
SEPTEMBER 11, 2018
In a recent planning meeting with a client, I was surprised to hear the sales manager complain to the marketing manager. She didn’t think marketing was producing much in the way of good content her sales team could use. In fact, she argued that a major focus for the new year should be producing better quality content. I had recently worked with the marketing team on creating some amazing content in support of a product launch, designed to be distributed to target audiences, end users, and prospe
Content Marketing Institute
SEPTEMBER 21, 2018
Just because you create content doesn’t mean anyone will see it. People have to know the content exists in order to consume it. The digital landscape is increasingly competitive. If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Here are five advanced methods that belong in every marketer’s content promotion strategy.
ProBlogger
SEPTEMBER 10, 2018
The post 260: How One Recipe Blogger Turned Her Blog Around with a Simple Mindshift appeared first on ProBlogger. How a Mindshift Changed One Blogger’s Perspective. This episode of our Blogging Breakthroughs series features eight-year blogger Sarah Cook. Her blog Sustainable Cooks shares recipes, gardening tips, and real food for food people.
ProBlogger
SEPTEMBER 6, 2018
The post What if You Can’t Find Your Niche? appeared first on ProBlogger. Are you struggling to stay motivated with your blog writing about the same thing again and again? Or are you flitting around between lots of different topics, trying and failing to find one thing you want to write about? In the old days of blogging, bloggers were often advised to be very specific – define a niche on a very narrow topic (e.g.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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