October, 2014

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5 Crucial Link Building Strategies After Google Panda 4.1

ProBlogger

'This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide only the best results for those using Google while skimming through search results. Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references,

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Be a Better Blogger by Doing as Little as Possible

ProBlogger

'When you make the decision to grow your blog and hopefully create an income from it, it can be so easy to fall into the trap of doing everything all at once in the name of getting as much exposure as you can. You’re blogging every day, you’re promoting those posts to your Facebook, Twitter, Google+, you’re ensuring all posts have a Pinnable image, and you’re Instagramming the behind-the-scenes for your followers.

Blogger 55
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How to Write Successful Emails (and Improve Open Rates)

ProBlogger

'This is a guest contribution from Luke Guy. Email is the key to a strong online presence. Like a binder to a book, so is the email list to blog/website. If used incorrectly, email marketing can destroy your business or it can build it into an empire. Strategy combined with creativity creates amazing profits and engagement. What’s the best way to write successful emails?

Writing 55
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The Power of “TK” in Content Writing (and How it Can Help You)

ProBlogger

'Sometimes blogging is just slooooww… If you’ve ever been struggling (painfully) to write a couple of paragraphs that would make sense , only to find yourself with 400 words after two hours of effort then you know what I mean. … There can be many reasons why this is possibly your reality at the moment. Maybe it’s just not your day.

IT 53
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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15 Quick and Easy Productivity Super-Hacks for Busy Bloggers

ProBlogger

'This is a guest contribution from Pooja Lohana. Let’s face it. As a blogger, you have a knack to find just one more task that needs to be done. Now. Then there are times when you just don’t feel like doing that pesky little task – the more you think about it, the more you imagine the worst, and the more you procrastinate. No matter what your situation, here are 15 productivity hacks that really work, well if you only try them.

Blogger 53
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How Our eBook Launches Have Evolved (after 235,000 eBook Sales)

ProBlogger

'This week on my main blog – Digital Photography School – we launched our 24th photographic eBook ( a guide to post production of portrait images ) and it got me thinking back about some of the changes in my blogging since I started back in 2002. Over the last five years I’ve completely changed the way that I monetise my blogs. Up until this point my focus had very much been about making money through advertising (with some affiliate marketing) but in 2009 I began to experiment

Sales 53

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How You Can Make Your Writing Twice as Fast by Making It 3x More Time-Consuming; Wait, What?!

ProBlogger

'This is a guest contribution from Karol K. You can read the first post in this series “The Power of TK in Content Writing and How it Can Help You” here. Imagine yourself in the following scenario… It’s a normal Tuesday and you decide to write a blog post. You start confidently with a blank screen, and after a minute or so, the first sentence is ready.

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How Blogging In College Got Me My First Job

ProBlogger

'This is a guest contribution from PR specialist Caitlin Dodds. I remember sitting alone in the airport with three hours to kill before my flight to Madrid. Squirming on the hard plastic chairs at my boarding gate with my laptop perched on my knees, I typed my first post on my new study abroad blog. You know the saying, “the rest is history”? Well, that cold January day is a big part of where I am today because my little study abroad blog helped determine my career and land my first job.

Blog 51
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Free Webinar: How to Start (or Reboot) Your Blog Right: 8 success factors that determine your blog’s future

ProBlogger

'This coming Tuesday/Wednesday (depending where you live) I’m running a free webinar with Chris Garrett. The time of the webinar is: Los Angeles : 5pm Tuesday 28th. New York : 8pm Tuesday 28th. London : 12am Wednesday 29th (sorry my UK friends!). Singapore and Perth : 8am Wednesday 29th. Cape Town : 2am Wednesday 29th. Melbourne and Sydney : 11am Wednesday 29th.

Blog 49
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Rebranding Your Blog: The Resources

ProBlogger

'Last week we had Jodi from Practising Simplicity talk us through the decision behind rebranding her six-year-old established blog. Many of you had questions about the technical details of moving a blog, so I’ve rounded up some resources to help. You will find everything from changing social media handles to 301 redirects. Feel free to ask any questions in the comments and we will try to assist!

Blog 49
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How Having a Strong Email List Can Land You Great Sponsorships

ProBlogger

'This is a guest contribution from email marketer Luke Guy. How exactly do sponsors determine a price for ads on a blog? What would you consider the “golden standard” as for measuring how much a brand is worth or the size? There are many ways to do this. It’s important to know this so you can figure where to spend most of your time and building. Here are general ways to determine brand size: Your follower numbers on social media.

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Top Five Things to Learn from the Greggs vs Google Twitter Debacle

ProBlogger

'This is a guest contribution from Mark Potter. Greggs is the UK’s largest bakery chain, famed for its sausage rolls and steak bakes. They have always enjoyed a strong social media presence, winning a Digital Impact Award in 2013 for a ‘Sandwich Maker’ Facebook app. As a relatively low-budget food chain, they are a popular target for online abuse. As a result, they have already developed a robust strategy for dealing with complaints and controversy: Things turned particularly sour in August, whe

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Things Bloggers Should Know Before Using Google Adwords

ProBlogger

'This is a guest contribution from Jignesh Gohel. Google Adwords has been the most popular tool for online advertising. It is easy enough to set, optimize and start reaping the profits. However, a few know that it can be a highly relevant tool for bloggers too. Many popular blogs are already using Google Adwords to popularize and monetize the sites.

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Your Blog as Part of an Overarching Business Strategy

ProBlogger

'This is a guest contribution from Sabina Stoiciu. So you have a business blog (you DO have a blog for your business, yes?). Well it’s a great decision, and a decision that is growing in popularity. In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. A number which has consistently grown from 52% back in 2009. Today is also not the first time somebody tells you a blog will bring several advantages to your business.

Blog 51
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Language of Selling – Are You Using It?

ProBlogger

'This is a guest contribution from Richard Akhmerov. Benefits, benefits, benefits. We’ve all heard that benefits sell, not features. Create needs, not wants. But this is all rehashed information. And no amount of reading will make you better at the following if you don’t practice it by trying. But there is one thing missing from all of this marketing talk.

IT 46
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A Social Media Etiquette Guide You Might Find Useful

ProBlogger

'This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people.

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Stat-Driven Tips on How to Pitch to Big-Name Publishers in Your Niche

ProBlogger

'This is a guest contribution from Wil of Startup Bros. What’s the best way to pitch a content idea to the big players in your niche? What do today’s top publishers look for in a contribution? Many of today’s biggest influencers get hundreds of pitches every week. How do you stand out from the crowd? It’s a tough question to answer unless you’re the one who’s doing the sifting.

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How Much to Charge for Sponsored Content – is This a Question You’ve Ever Asked Yourself?

ProBlogger

'For new (and even established bloggers) there’s a cloud of mystery in the Australian blogging industry around setting advertising rates. As the community manager for Blogger Connect, one question I get asked a lot is: “how many unique views do I need before I start advertising?” Secondly, it’s: “how much do I charge?” With no real industry standard, it is also a question asked around the world.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.