Content Marketing Institute
NOVEMBER 30, 2017
Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. For starters, riffle through some titles. Do the words typically convey customers’ concerns? Or do they mostly call attention to the things you sell? If products hog the spotlight, you’re missing opportunities to build customer relationships and, ultimately, revenue.
Elna Cain
NOVEMBER 2, 2017
Interested in learning how to start a business? Did you know you can start a blog and turn that into a business? I’ve been blogging since 2014. I have two blogs – Elna Cain to help with freelance writers and Twins Mommy to help moms make money blogging. I get emails all the time asking for help on how to start a blog for their freelance business or as a way to earn an income and grow their brand.
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ThemeIsle
NOVEMBER 2, 2017
Visual content is one of the most important aspects of any brand’s marketing campaign, and it’s only going to become more important in 2020. Data proves that people remember more from visual content; posts with images are shared more often on Twitter and Facebook; and videos are shared even more frequently. So if you want. The post How to Create Engaging Visual Content From Old Blog Posts appeared first on Themeisle Blog.
ProBlogger
NOVEMBER 14, 2017
This post is by ProBlogger Writing Expert Ali Luke. You’ve finished your post, and you breathe a sigh of relief. After a quick edit you publish it to your blog, and wait for the comments, tweets, shares, or any sort of feedback. But once again, you get nothing. There may as well be no-one reading it. So what’s the problem? It could be that your writing isn’t as strong as it needs to be.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
NOVEMBER 12, 2017
How much will the evolving landscape of AI impact content creation? I had a conversation with BuzzSumo co-founder Steve Rayson who said writing algorithms are available for purchase, have been bought, and are in use by major platforms. And, they are creating well-written, data-backed articles, he said. I was surprised. I knew the AI landscape was evolving in the industry: But just how much would it really affect content creation?
Content Marketing Institute
NOVEMBER 5, 2017
Audience first. Are you tired of hearing this mantra? I am. But, here’s the thing: Too many marketers say and even think they are all about the audience, but when you dig into their programs, you see it’s still all about them. While it’s not easy to make a genuine shift, here are four twists in perspective to truly make sure your audience is at the center of everything you do.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 2, 2017
Does your team focus on the top of the marketing funnel, developing most of your content to create brand awareness and nurture leads? If so, you may miss the rewards that come from focusing on the bottom or (depending on how you define your funnel ) below. I’m talking about focusing on the content needs of people who are on the verge of buying what you sell, people who have just bought, and people who are between purchases.
Content Marketing Institute
NOVEMBER 20, 2017
“Same house, right?” The question came via Facebook Messenger from a friend who was coming over for dinner. Under his message appeared two options: yes and no. With one touch of a fingertip, my answer appeared in a blue bubble as if I had typed y-e-s myself. That experience, a first for me, was so logical, natural, convenient, and simple that I hardly noticed it.
Content Marketing Institute
NOVEMBER 17, 2017
Imagine having your audience tied to your content with an 8-foot rubber hose for five minutes on a regular basis. “We’ve got this very, very captive audience – and they’re bored – there’s really no super magic. When people pump gas they have nothing to do,” David Leader, then CEO of Gas Station TV, told NPR a few years ago. Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising.
Content Marketing Institute
NOVEMBER 14, 2017
In 1998, I became the investment club guide for About.com. My responsibilities included the creation of at least one original article per week on the topic of investing or investment clubs, as well as development of the e-newsletter for the subscribers of that channel. I absolutely loved it. Every piece of content I created scored more traffic. The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
NOVEMBER 1, 2017
With each passing year, there are more examples of manufacturers doing impressive things with content marketing. Though manufacturers have been slower than those in other industries to adopt the practice of content marketing, CMI’s annual survey a year ago indicated a breakthrough : 59% said their organization’s overall approach to content marketing was more successful compared with one year before, and most (82%) attributed that success mainly to doing a better job with content creation.
Content Marketing Institute
NOVEMBER 3, 2017
Ready for a new job? No, I don’t mean that. Unless of course I do – but then that’s a different conversation for different beverages. I mean are you ready for a new role in addition to the one you have now? Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences.
Content Marketing Institute
NOVEMBER 8, 2017
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy in whatever they sell. Her popularity comes, at least in part, from her discovery of a formula for making videos that people love.
Content Marketing Institute
NOVEMBER 4, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of beginnings. I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
NOVEMBER 11, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers.
Content Marketing Institute
NOVEMBER 25, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. In this final regular episode, Robert ponders the nature of doing nothing (and doing it well). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.
Content Marketing Institute
NOVEMBER 18, 2017
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode. This week, Robert ponders the nature of “violent agreement.” We unpack the latest content marketing spending research – and debate whether or not we can actually believe it.
Content Marketing Institute
NOVEMBER 13, 2017
“Peek behind great content marketing efforts and you’ll nearly always find a driven, well-organized team.”. I adore this sentiment from Cameron Conaway because it succinctly illustrates the power of your content marketing team. Regardless of how much content marketing know-how you ingest, here’s the dirty little secret: Those ideas only work if you have the right people on your team to implement them.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
NOVEMBER 29, 2017
There have been more posts than I can count about how to make a compelling case for a content marketing strategy. I’ve written some of them and read any number of them on this site and others. If you search on Google for “business case for content marketing strategy” (yes, in quotes), you’ll get more than 10 million results. Examining the business case for strategic content marketing brings up value-focused terms such as “optimized brand engagement,” “better leads,” ̶
Content Marketing Institute
NOVEMBER 10, 2017
I’ll get back to the white squirrel in a minute …. We hear from content creators all the time about the struggle to be creative day in and day out. We understand. The struggle is real. So are the excuses: My company sells boring products. My budget is starving. I have writer’s block. My legal team has rules, rules, and more rules. But creativity is critical when it comes to standing out among the screaming noise that distracts your audience daily.
ProBlogger
NOVEMBER 21, 2017
It’s every blogger’s worst nightmare. Your latest post gets shared by a big-name blogger, and you start getting lots of traffic. Hurrah! But then someone sends you an email (or worse, leaves a comment) pointing out a glaring mistake in the first paragraph. Mistakes can knock your reader’s confidence in you. A study in the UK a few years ago suggested that spelling mistakes might be costing businesses millions of dollars.
ProBlogger
NOVEMBER 28, 2017
Today on the blog we have a case study from one of our readers. Or rather one of our podcast listeners, as it was a tip in a particular podcast that spurred on today’s guest author to make some significant changes to her blog over the course of a year. I hope you enjoy Kelly Dunning’s story, and her insights and advice on how she has made the most of one simple habit to banish the guilt of not posting and rediscover her passion for her travel blog Global-Goose.com.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
NOVEMBER 23, 2017
Whether you’re celebrating Thanksgiving or not, for many the frenzied sale activity on the weekend following Thanksgiving - from Black Friday to Cyber Monday - does present a great opportunity to take advantage of some incredible deals on things that will be useful to you and your blog. As bloggers it’s a good time to reflect and take stock of 2017, and also to make plans for 2018.
ProBlogger
NOVEMBER 7, 2017
As the end of the year nears, you might be thinking about plans for your blogging in 2018. One thing that will help inform that is a reader survey. On both ProBlogger and Digital Photography school I do an annual survey, usually around November. As we plan our surveys, I thought I’d share some of the types of questions you can ask and give you a chance to share some of the survey techniques that have been successful for you too.
Content Marketing Institute
NOVEMBER 19, 2017
No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. This guide reveals this year’s top books for: Content marketing newcomers and holdouts – If you’re a newcomer to content marketing or dealing with holdout
Content Marketing Institute
NOVEMBER 22, 2017
If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Marketers seeking to learn through recent books suffer from an embarrassment of riches. A search of Amazon.com for “marketing books” returns 324,225 titles.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
NOVEMBER 26, 2017
When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Ever ambitious, Joe’s goal was always “double it.” And yes, double them we did. From email subscribers to Facebook, Twitter, LinkedIn followers, and more.
Content Marketing Institute
NOVEMBER 9, 2017
Each year, CMI founder Joe Pulizzi covers the essential roles you need on your content marketing team. It’s one of those posts that is consistently well received because it hits a nerve: Whom do you need on your team to make content marketing work in your organization? I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017.
Content Marketing Institute
NOVEMBER 16, 2017
Your company may not employ data scientists today. And you might be fine with that. Consider, though, that if you’re not working with a data scientist or at least thinking like one, you’re missing something: the ability to say “I know” instead of merely “I think.”. That distinction matters when you’re talking with executives, says content marketer and consultant Katrina Neal.
ProBlogger
NOVEMBER 20, 2017
4 Things to Consider When Choosing a Domain Name for Your Blog. This episode is perfect for anyone who’s preparing and planning their first blog, as well as those thinking about starting a second blog. Today I’m talking about what to consider when naming your blog and choosing a domain name for it. I’ll share four things to consider when choosing a domain name.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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