June, 2014

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5 Smart Sentences that Clients Need to Hear from You

Men With Pens

'“Thanks, but we decided to go with someone else.”. You don''t understand what happened. You''ve lost the gig… but everything was going so well! The client seemed keen to work with you, you’d hammered out the details, and the only thing left was the final go-ahead to start the work. Instead of getting a green light, you receive a one-line email from the client that says they chose another freelancer.

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Which Social Media Sites Really Matter and Why

Neil Patel

Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites

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Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost

ProBlogger

'We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO. While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers.

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The 12 Ironclad Rules for Issuing Press Releases

Neil Patel

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Why Bloggers Need to Do More Than Just Trademark Their Blog Name

ProBlogger

'This is a guest contribution from trademark attorney Xavier Morales. Should you trademark your blog name? While the answer will vary from blogger to blogger, in general, modern bloggers will benefit from trademark registration. At the start, blogs were something of a personal communication medium. But today, they’ve evolved into businesses and brands.

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Theme Week: How to Socialize Your Posts for Maximum Effect

ProBlogger

'Image via Flickr User Kris Olin. Today as part of our exploration of things to do after you’ve hit publish on blog posts, I want us to take a look at the topic of ‘socializing’ our content. Most bloggers have at least some kind of strategy in place when it comes to sharing our blog posts on social media, but it is an area that most of us also know we could improve upon.

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How to Plan an Editorial Calendar: Webinar

ProBlogger

'Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of? In this webinar (available in full on ProBlogger.com ), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting.

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Pat Flynn, Jeff Goins, Tsh Oxenreider, Pamela Slim and Chris Ducker Join ProBlogger Academy Lineup In Portland

ProBlogger

'In just a few weeks time Chris Garrett and myself will be hosting a full day of training in Portland Oregon as part of the World Domination Summit. The event is on 10 July in Portland and runs from 9am-4pm. The cost is just $29 for WDS attendees and $49 for non WDS attendees! You can get tickets here. When I previously announced this training day I hinted that while Chris and I will do a lot of teaching on the day that we’ll be featuring a few special guests during the day also.

Blogger 50
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3 Mistakes that Are Keeping Your Readers from Becoming Cash Customers

ProBlogger

'Image via taxcredit.net. This is a guest contribution from Sonja Jobson. You’ve been told that blogging is a great way to grow your business online, snag leads, and ultimately make sales. And so far, your blog is helping to boost your traffic, spread the word around on social media, and build up an audience. But leads? Customers? Money ? Not so much.

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Six Simple Steps to Optimize your Blog’s Video Content on YouTube

ProBlogger

'Image va Flickr user jonsson. This is a guest contribution from Praveenkumar Mavi, of Just2clik Blog. YouTube is a widely-used search engine for videos its value shouldn’t be underestimated. There are millions of videos daily uploaded onto YouTube, so it is very important to optimize your videos at their top level to get more hits and even front page ranking.

Content 49
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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9 Powerful Tips To Help Freelancers and Bloggers Sell Digital Products

ProBlogger

'This is a guest contribution from freelance writer and inbound marketer, Jawad Khan. Freelancing can be a liberating career choice. The number of freelancers all over the world has increased dramatically over the last few years, with more people choosing to work on their own terms. If you’re reading this with interest, chances are that you’re a freelancer yourself or someone who’s seriously considering this career path.

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Theme Week: Extend Your Ideas With Future Blog Posts

ProBlogger

'This week we’ve been looking at what to do after you’ve hit publish on your blog posts. Today I’d like to suggest a task that I think has real potential to help our blogs to make a big impact upon our readers by taking them on our journey. Think about how to extend the ideas in your post, and follow it up with more content. Over the last 12 or so months I’ve noticed numerous blogs using a strategy that I think is a little short-sighted.

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Partnering With Brands Theme Week: Advertising 101

ProBlogger

'We kick off this week’s theme with Juanita Nessinger of Vertical Online Media – a total guru when it comes to all things advertising! You’ve started your blog, put in many long hours into nurturing it, growing it and building a following. Congratulations! Now you’re thinking, “Is it possible to actually generate revenue from this?” .

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Theme Week Roundup: Which Tip Will You Put into Practise?

ProBlogger

'Last week we delved in deep to the things you can do with your post once you hit “publish” Some people feel as though that’s the end of the road, and others feel as though it’s only the beginning! There are plenty of things you can do to keep your post current on social media, ensuring it is optimised for SEO, how to repurpose it for different channels, how to keep readers on your blog once your post is published, and how to extend your ideas for the future.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Your Business Can Make the Most Out of Google Updates

ProBlogger

'This is a guest contribution from Emma Henry of True Target Marketing. Search Engine Optimisation (SEO), when executed well, can reap significant results for an online business. It can boost search engine rankings and increase targeted website traffic, resulting in more sales leads and paying customers. If you have plans to implement an SEO campaign, it pays to be aware of the latest Google updates to ensure that you adapt your online business as required in order to boost your search engine r

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Theme Week: Make Money on Your Blog by Partnering with Brands

ProBlogger

'For all of you who have considered (or are already) partnering with brands on your blog, this week is for you. We give you the lowdown on : advertising on your blog – whom to approach, what kind of advertising works best, where to put ads for best visibility, etc. working with brands – staying professional, your unique voice, sponsorship, ambassadorships, affiliates, etc. creating a media kit – what you need to include, how to create it, samples of excellent media kits. market

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Theme Week: Extend Your Ideas With Future Blog Posts

ProBlogger

'This week we’ve been looking at what to do after you’ve hit publish on your blog posts. Today I’d like to suggest a task that I think has real potential to help our blogs to make a big impact upon our readers by taking them on our journey. Think about how to extend the ideas in your post, and follow it up with more content. Over the last 12 or so months I’ve noticed numerous blogs using a strategy that I think is a little short-sighted.

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Theme Week: You’ve Got Readers To Your Blog – This is How You Keep Them There

ProBlogger

'There’s no denying that driving traffic to your posts is usually at the top of every blogger’s list once they hit “publish”. And while we’ve chatted this week about sharing your posts on social media for the best effect, and how to repurpose your conten t so even more eyes see it – it’s time now to talk about keeping those visitors on your blog once they get there, interacting with your content, and engaging with you.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Hire an Ace Blogger for Your Company: A Blueprint

ProBlogger

'Image via Flickr user Brizzle Born and Bred. This is a guest contribution from Steff Green of WorkflowMax. Having been a freelance blogger since 2009, I’m used to looking for ways to improve my pitches and blogging job applications. However, recently I got to sit on the other side of the desk. I’ve landed the dream job – writing the awesome business blog at WorkflowMax – a cloud-based job management software for creatives and other service businesses.

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Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business

ProBlogger

'This is a guest contribution from Matthew Capala of SearchDecoder.com. Shark bloggers are experts in their field of choice. However, they rarely call themselves experts or gurus. Skilled blogging pros, such as James Altucher , establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers.

Blog 51
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9 World-class Bloggers Share Their #1 Email List Building Tip

ProBlogger

'This is a guest post from Nate Desmond of SumoMe , plus half a dozen contributors you’ll encounter throughout the article. Too many blogs are plagued by hit-and-run visitors. These are people who come, read your article, and then melt back into the ether of the internet. As much as we love to see spikes in our website visitor analytics, post views are actually useless.

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Theme Week: How to Repurpose Your Content [and Why You Should Do It!]

ProBlogger

'This week we’ve been talking about what to do with your blog posts after you hit publish. So far we’ve talked about optimizing it for search and socializing it on social media - today we’re going to talk about ‘repurposing’ it. What is Repurposing Content? I like Erin Everhart’s definition of repurposing content. She defines it as: “repacking one piece of content across many different media.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.