ProBlogger

MAY 8, 2013

'Today I was speaking with a blogger (I’ll call her Alice for the sake of this post) who was feeling a little overwhelmed with the idea of monetizing her blog. She expressed that as she looked at other blogs in her niche, everyone seemed to be doing such amazing things. She said she felt she’d never be able to compete. Other blogs in Alice’s niche were running online courses, selling out hundred people live events around the country, selling ads to fortune 500 companies, author

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ProBlogger

MAY 3, 2013

'This is a guest contribution by Marya Jan, blogging coach from Writing Happiness. What’s the biggest excuse you hear from people who are not getting the results they want from their blogging? “I don’t know anyone online.”. Not ‘my content might not be good’. Not ‘I don’t a clear idea of what I am doing’. Not ‘I know it takes time and I am learning everything I can’.

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ProBlogger

MAY 29, 2013

'Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content. Here’s a brief look at a few of the recurring themes in what I shared: Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.

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ProBlogger

MAY 13, 2013

'Almost every time I do a Q&A at a conference I’m asked this question – How many posts should I post? The frequency of blog posts is something that gets talked about a lot and there is no perfect answer for all blogs – but here are a few thoughts on the topic. The Pros of Daily Posting. I’ve heard many people answer the ‘how many posts’ question with the suggestion that you should aim for a daily post.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

MAY 16, 2013

'Recently I had opportunity to sit with a small group of Pre-Bloggers – people about to start their first blogs. One of the question I was asked was for advice on how much content to have written before launching a new blog. My answer came in two parts: The Ideal Scenario. What I actually have done. The reality is that what I ‘preach’ isn’t always what I ‘do’ – so let me tell you about both!

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ProBlogger

MAY 9, 2013

'Yesterday I published a post telling my story of adding 12 income streams to my blogs over the last 10 years. One of the comments and tweets I had a number of times was a request to make the diagram I used shows how the 12 different streams of income go towards making the overall revenue on my blogs today. It has been a over a couple of years since I did an income breakdown so I decided to put together the numbers today.

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ProBlogger

MAY 2, 2013

'This is a guest contribution by Belinda Weaver, the SEO and marketing copywriter behind The Copy Detective. A sheriff’s car rolls up to an intersection, where several cars are burnt out and overturned. The occupant, a police officer, gets out, slowly walks to the back of the car and pulls out a gas can while cautiously looking around. He walks. He walks past more cars, all clearly abandoned.

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ProBlogger

MAY 23, 2013

'Yesterday, I shared a series of questions to help those bloggers seeking a little clarity when it comes to what their blog could be about. Today, I wanted to share 3 more questions – these are not so much focused upon YOU as a blogger but upon your readers. Hopefully they’ll also help you achieve a little clarity. Who are your readers? What do they need?

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ProBlogger

MAY 22, 2013

'Do you feel like you’ve lost clarity around what it is that you’re trying to do with your blog? I’ve recently bumped into a few bloggers grappling with this idea. Some were new, even ‘Pre’ Bloggers, while a couple had been blogging for a while but had lost some direction. Out of these conversations, I put together a set of questions to help them think it through.

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ProBlogger

MAY 17, 2013

'This is a guest contribution by Asher Elran of Dynamic Search. I thought emails were a waste of time and that they are ignored, but then I learned how to do it right and watched the numbers flip. After you published a great post and pushed it through your social network, the third step is to leverage your email list too. This is where the auto-responders can help you gain new subscribers while you’re busy writing your next blog post.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

ProBlogger

MAY 1, 2013

'I’m regularly asked about the mistakes I made when starting out with blogging and the first two words that usually spring to mind are ’Domain Names’ Most of the early mistakes I made (and some of the more recent ones) have revolved around domain names. Let me run through a few: 1. Not Getting My Own Domain Name. The first mistake I made was not to get my own domain name at all.

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ProBlogger

MAY 30, 2013

'This is a guest contribution from Karl Staib of Domino Connection. You’ve probably been at a party where some fool is talking his face off at everyone he meets. He talks about his trip to Spain and how he is such an amazing photographer. He never asks, “What you do or what interests you?” He just blathers on and on about himself. On a good day I silently chuckle at this guy’s lack of social common sense.

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ProBlogger

MAY 7, 2013

'This is a guest post from communications and marketing consultant Brook McCarthy. Image courtesy of Federico Stevanin / FreeDigitalPhotos.ne. When I was a young hippie, I accidentally joined a cult. I was a student of religious studies at the time and believed I was merely observing, until one morning, when I found myself at 5am, chanting to a giant image of the guru in a group.

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ProBlogger

MAY 19, 2013

'Next week (29th May) I’m running a special workshop at the Internet Conference on the Gold Coast here in Australia. The workshop is titled – How to Blog Like a Pro – and you’ll get 4 solid hours of teaching in it – all delivered by me in a workshop limited to 40 people only. The workshop has only previously been available to those signing up to the full 3 day conferences as an add-on but there are a few tickets still available and so I asked the organisers if we co

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ProBlogger

MAY 6, 2013

'The final round of tickets for the Annual ProBlogger Training Event go on sale later today at 1.30pm Australian Eastern time. You’ll be able to get them once released here. Over the last few years we’ve held 3 training events and have seen things grow each time. Year 1 saw Chris Garrett, myself and a handful of other speakers speak to a packed room of 100 bloggers in a small, cheap suburban hotel.

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ProBlogger

MAY 31, 2013

'This is a guest contribution from Jonathan Goodman. There are other people blogging about the same subject as you, maybe better or maybe worse—but, as you probably have figured out by now, content is no longer king; context is. Getting repeat readers who become brand ambassadors for you is pertinent to the success of your blog. So is getting repeat customers.

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ProBlogger

MAY 28, 2013

'Recently, I attended an event and heard a speaker talk about how they’d build a passive income from blogging. The person sitting next to me leant over toward me and at whispered: “Based on your Twitter Stream, I’m not so sure that blogging is ‘passive’ – is it?” I thought it might be an interesting discussion to re-open here on ProBlogger – do you think that income earned from blogging could be classified as ‘passive income’?

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ProBlogger

MAY 14, 2013

'This is a guest contribution by Daniel Vassiliou of Endurance SEO. Everybody loves (LOVES) to talk about link building and find the latest and greatest technique for building backlinks to your blog. While this gets you more traffic and better rankings in the search engines, it can draw away from an equally important aspect of your blog – internal (or onsite ) SEO.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ProBlogger

MAY 21, 2013

'This is a guest contribution by Charles Cuninghame, website copywriter and owner of Text-Centric. I’m sure we can all agree that proofreading is the least fun part of blogging. But while it may be tedious, it’s well worth the effort. Typos are not only embarrassing, they can also cost you money. In a widely reported study in 2011, British entrepreneur Charles Duncombe found a single spelling mistake can cut online sales in half!

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ProBlogger

MAY 20, 2013

'Last week I was asked at a conference to reflect upon the future of digital and among other things I made a reflection that seemed to resonate with those gathered. It was: Don’t throw out the baby with the bathwater. As online publishers we see a steady stream of articles being written about new and future technologies, companies and trends in the online publishing space.

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ProBlogger

MAY 10, 2013

'This is a guest contribution by Ruchi Pardal of ResultFirst. Some people believe that content marketing means multichannel, and seemingly mechanical, publishing of anything, anywhere. Their goal is to gain links and rank well (of course, momentarily) using thin content, spinned content, keyword-rich content or unnecessary press releases. That’s the kind of content marketing that brings very short lived benefits (if any).

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ProBlogger

MAY 27, 2013

'This is a guest contribution from Kelly Diels-Rostant. Image courtesy of Suat Eman FreeDigitalPhotos.net. “Where’s The Beef?” asked the lil’ ol’ lady and in so doing launched her late-blooming acting career. It was 1984. Clare Peller was eighty-four years old. It was her first acting gig and it was a hit. Her Wendy’s spot spawned a series of follow-up commercials, launched a slew of licensing and merchandising deals (t-shirts, coffee mugs, beach towels, oh my!

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering