Men With Pens

SEPTEMBER 16, 2011

The common cold. It’s unavoidable and inevitable, no matter how many precautions you take. One morning, you’ll wake up feeling stuffy, achy and just plain rotten, and you’ll wish you could stay in bed while someone cares for you with hot tea and soup. But you’re self-employed. Work’s waiting. Clients have emailed you. They’re expecting a reply. And you’ll sigh as you remember you really don’t have that hot-tea option available.

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ProBlogger

SEPTEMBER 26, 2011

This guest post is by Lina Nguyen of Words That Influence. Influential bloggers are being paid top dollar to write sponsored posts (thousands of dollars per post is not unheard of). They’re gifted with luxury items, cars and overseas trips, and invited to events previously exclusive to A-List celebrities and long-established journalists. Bloggers worldwide are proving to be fierce competition for mainstream media, as companies decide how to get the best return on investment for their marketing b

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Men With Pens

SEPTEMBER 22, 2011

Launches are a nightmare. I’d heard this from peers who’ve been through them but only actually discovered it firsthand when I recently opened the doors to Damn Fine Words, my writing course. I was confident. I was ready. Everything was all set…. And then it all hit the fan. Not that anyone noticed. In fact, the launch looked smooth as silk from the outside.

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Men With Pens

SEPTEMBER 1, 2011

This week, my kiddo had her first day of school, and we both were feeling a touch emotional knowing she was headed off to Grade One (albeit for far different reasons). It was a big change and a great unknown. And as I waved goodbye at the bus stop, I thought about how much facing that first day of Grade One can teach you about starting that project you’ve been working on, that launch you’ve been preparing, or even that first day of business you’ve been planning for so long.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

SEPTEMBER 29, 2011

This is a guest post by Peep Laja, CEO of Traindom. People judge books by the cover, and other people by their looks. Take a look at these two men: Now answer these questions (you can’t choose “neither”): Which one would you rather ask investment advice from? Which one would you rather have babysit your children? Which one would you rather have cook your dinner?

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ProBlogger

SEPTEMBER 23, 2011

With the launch this week of Seth Godin’s latest book, We Are All Weird , we wanted to share this interview we recently conducted with Seth on productivity and blogging. Seth’s among the world’s most prolific bloggers , but he’s also a profuse book author and serial entrepreneur. How does he fit it all in? Seth (image copyright Brian Bloom Photography).

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ProBlogger

SEPTEMBER 8, 2011

Recently, I posted my “How bloggers make money MindMap&# on Google+. I’ve had a few people ask for clarification around the Advertising section, and what all the options there mean. Here’s a summary: 1. Ad networks. These are services like AdSense and Chitika but also smaller or more local ones like NuffNang (which operates out of Australia and Asia).

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ProBlogger

SEPTEMBER 19, 2011

This guest post is by Kiera Pedley of Binkd. Running a contest on your blog can be a great way to generate new readership, reactivate stagnant subscribers, and increase the engagement of your readers. Competitions can be a lot of hard work for little or no results, unless you run them to a plan and have a clear objective in mind. Here are five tips for running an awesome blog contest campaign. 1.

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ProBlogger

SEPTEMBER 16, 2011

This guest post is by Tommy Walker, Online Marketing Strategist and owner of Tommy.ismy.name. Why are you reading this article? Don’t get me wrong, I appreciate it, but isn’t there something else you could be doing? What are you putting off? I’m going to be straight with you. You are your own worst enemy. And you are killing your business.

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ProBlogger

SEPTEMBER 28, 2011

In just over a month Blog World Expo will be happening in Los Angeles from 3-5 November – and I will be there – speaking at one of the Track Keynotes (topic TBA). I didn’t think I would get there this year with a new baby in the house but the little guy is doing really well and so I’m coming. If you’ve already booked your tickets to come I can’t wait to see you – and if you’re still not sure if BWELA is for you I’d encourage you to seriously

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

ProBlogger

SEPTEMBER 29, 2011

This post is by Simon Worrall of CM Copywriters. Each year, companies spend hundreds of millions on branded T-shirts, mugs, stickers, and pens. Go to enough conferences and you’ll amass terabytes of memory sticks and a wardrobe of T-shirts, hoodies, and caps. Promotional products are also a way of making money. In 2008, Europe’s soccer elite scored around $800 million from merchandizing.

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ProBlogger

SEPTEMBER 21, 2011

This guest post is by Leah Goodman of AppsGeyser. A few months ago, when I started working for AppsGeyser, a friend asked me if I could turn her blog into an app, to which I responded, “Yes.” Then she asked me the more important question: why would she want to do that? There are loads of reasons. Here are just a few ways you can use an app to bring new readers to your blog and give more value to your current readers.

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ProBlogger

SEPTEMBER 26, 2011

This guest post is by Joe Burnett of Who’s Your Blogger? “I have a pretty (un)healthy obsession with email lists. I’m constantly telling my readers to focus on growing a list of active, engaged, and interested email subscribers.”— Blog Tyrant. You can capture emails with only one ethical plan: the visitor will have to give you his or her email by typing it in.

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ProBlogger

SEPTEMBER 30, 2011

This guest post is by Matthew Kepnes of Nomadic Matt’s Travel Site. Let’s begin with some word association: Disney World. Nike. Apple. McDonald’s. BP. Goldman Sachs. What did you think about when I mentioned these brands? What words came to mind? Thoughts? Feelings? Images? Image copyright Andy Dean - Fotolia.com. Whatever it is that came to your mind is the brand image you associate with that company.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ProBlogger

SEPTEMBER 18, 2011

This guest post is by Ryan Shell of Fashables. I won’t even begin to act like I’m some sort of SEO ninja, because I’m not. What I do know is that a particular post on one of my sites has ranked in the top three spots on Google, with a majority of that time spent at number one and outranking a major clothing brand. Tumblr played a huge part in making that happen, and I’d like to share my almost accidental findings.

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ProBlogger

SEPTEMBER 8, 2011

This guest post is by John Saddington of TentBlogger. We all know that having a blog can enhance your freelancing business and serve as an effective marketing tool for your products and services—that’s given. And although it’s easy to get a blog started (and to start a freelancing business) it’s much harder to make a dent in search engine rankings so you can win those viewers (and new customers and clients).

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ProBlogger

SEPTEMBER 28, 2011

This guest post is by Srinivas Rao of The Skool of Life. The idea of interviewing people might give you the jitters. It might make you feel like you’re standing naked in front of your elementary classroom with nothing intelligent to ask or say. But the only way you’re ever going to find out is if you put yourself out there. I took a gamble and started interviewing people as part of a weekly series on my blog.

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ProBlogger

SEPTEMBER 1, 2011

This guest post is by Melissa Cassera of www.casseracommunications.com. You write a blog post. You post it. You tweet, Facebook, Digg, Stumble, and perform every other type of online promotion to supersize your presence. What are you missing? Promoting “offline” using a major influencer like a national magazine can bring a blizzard of traffic to your blog.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ProBlogger

SEPTEMBER 7, 2011

This guest post is by Marya of Writing Happiness. When I finished my MBA degree about a decade ago, I undertook a course which taught me how to write great content for my blog. Sceptical? I know what you are thinking: blogging wasn’t even around then! I know. Allow me to explain. Doing MBA, I did many subjects like Marketing and Management which are great for anyone who is a webpreneur or looking to become one.

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ProBlogger

SEPTEMBER 6, 2011

This guest post is by Margie Clayman of margieclayman.com. One of my favorite Elvis Costello choruses goes like this: “What’s so funny ‘bout peace, love, and understanding?”. I have always liked that song, but I never really thought I would live in a time where that question would resonate. I always thought, “Well, that was written when peace and love seemed hokey, perhaps, or maybe impossible.

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ProBlogger

SEPTEMBER 10, 2011

Today was an exciting day for me – I was one of a small group of bloggers invited to cover a training session of the Carlton Football Club (the ‘Blues’) – the football team I support. Marc Murphy (@marcmurphy3 on Twitter). For those of you outside of Australia – the Carlton Football Club (CFC) is an Australian Rules Football team based in Melbourne Australia.

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ProBlogger

SEPTEMBER 5, 2011

This guest post is by Tim Brownson of A Daring Adventure. I suspect that all the technical information you could ever need to be a successful blogger is out there in the public domain. If that is the case, why do the vast majority of blogs fail when it comes to providing the owner an income they can live comfortably on? Copyright Mark Aplet - Fotolia.com.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ProBlogger

SEPTEMBER 15, 2011

Information graphics, or infographics as they are more often called, are a great way to convey complex information clearly and concisely. Infographics can be anything from annotated maps, timelines, flowcharts, graphs, Venn diagrams, size comparisons, charts, or data presented with snazzy typography to a gorgeous amalgamation of several of these techniques.

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ProBlogger

SEPTEMBER 20, 2011

This guest post is by Yasmine Mustafa of 123LinkIt.com. The Business Insider recently reported that ten thousand affiliates were recently dropped from Amazon’s Affiliate Program with little warning. How much income would you lose if you were no longer permitted to use the program? This is an issue that bloggers in California, Colorado, Illinois, New York, North Carolina, Rhode Island, and Connecticut are currently facing.

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ProBlogger

SEPTEMBER 12, 2011

This guest post is by Kiesha of WeBlogBetter. Many of my readers have asked how in the world I come up with such creative ideas for my blog content. If you’ve read: “The Walmart Guide to Increasing Time spent on your Site,&#. “Can your blog Pass the Salad Test?&#. “Attract Readers to your blog like Mosquitos. “What the Sims Taught me About Social Media&#. “How to Solve the Blogging Puzzle&# (a post that compares blogging to a jigsaw puzzle). …then you

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ProBlogger

SEPTEMBER 3, 2011

This guest post is by Peter G. James Sinclair of MotivationalMemo.com. “How vain it is to sit down to write when you have not stood up to live.&# —Henry David Thoreau. I often reflect on the lifetime of experiences that I’ve tasted since landing on planet Earth to find myself in the arms of my mother. Those experiences have in fact been the fuel that has ignited the written word that flows from my pen to the page, and from there, through the agency of my Motivational Memo blog into the hea

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

ProBlogger

SEPTEMBER 19, 2011

This guest post is by Gregory Ciotti of sparringmind.com. One of the many tough obstacles that newer bloggers have to deal with is the fact that many of their visitors, which they work very hard to get, will often “bounce” away from their pages—they’ll immediately leave the blog after landing on the homepage. Copyright Kzenon - Fotolia.com This “bounce rate” can have a drastic effect on your blog’s success at any stage, but especially in the beginning.

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ProBlogger

SEPTEMBER 11, 2011

This guest post is by Aman Basanti of ageofmarketing.com. Billionaire Warren Buffett’s method of deciding which companies to buy and invest in is not only instructive for share investors, but also for bloggers. His strategy can be used in the blogging world to create a successful blog—especially instructive for bloggers who are short on time and need to make every post count.

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ProBlogger

SEPTEMBER 10, 2011

Continuing our discussion of things you should be doing right now to improve your blog , today’s tip—the final in this series—is: 13. Bundle your best posts as an ebook. This is a variation on the first post in this series, about creating a product , but for those of you feeling overwhelmed by the prospect of creating a new product from scratch it can be a good first product.

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ProBlogger

SEPTEMBER 10, 2011

This guest post is by Dan Meyers of Your Life, Their Life. You push the Submit button to introduce your next great thought to the world. Finally, this might be the one that pulls in some real traffic. Up until this point, the majority of your visits have come from you and your parents. Amateur golfer (image is author's own). Your bubble bursts when you check your web traffic and realize this wasn’t the one.

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Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

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