October, 2021

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My Daily Routine: A Day in the Life of a Copywriter

Ashleyn Writes

What does a day in life look like if you are a copywriter? Well, the quick answer is everybody’s days are probably a little different, obviously, but if you’ve been a copywriter or a content writer, or just an entrepreneur for a little bit, then you know that you can set some sort of semblance and framework around it to organize your day.

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10+ Ridiculously Easy Ways to Find Freelance Writing Jobs

Write Freelance

One of the biggest struggles of being a freelance writer? Finding genuine and well-paid freelance writing jobs. Hustle is a part of freelancing, but being your own boss shouldn’t mean continuously struggling to find work. When you are a freelancer, every hour wasted is money lost. The more hours you spend looking for work, the less time you have to do your actual paid work.

Freelance 130
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How to Do Quarterly SEO Planning for 3x the Results

Neil Patel

Let me guess. You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. After all, you’re doing everything right. You’re publishing new content consistently. You spend hours researching keywords. You have a thorough content promotion strategy. Yet, crickets. What gives?

SEO 145
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In People We Trust: Here’s How to Make Your Content More Human

Content Marketing Institute

The overarching theme at Content Marketing World tapped into something powerful – the emotions, experiences, and need for personal connection all humans have. Here are some highlights to inspire, motivate, and implement. Continue reading → The post In People We Trust: Here’s How to Make Your Content More Human appeared first on Content Marketing Institute.

Content 143
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Real and Perceived Scarcity as a Marketing Strategy

David Meerman Scott

I’ve noticed that more organizations are using scarcity as a marketing strategy. Some examples: Apple announces the new iPhone 13 models to much hoopla, but you must wait to get one; clothing companies announce limited edition product drops and invite customers to join a wait list; hot restaurants limit the number of reservations that can be booked in advance.

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Video Marketing: The Definitive Guide

Backlinko

The post Video Marketing: The Definitive Guide appeared first on Backlinko.

More Trending

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How to Get More Engagement on Your Social Media Posts

Spectrum Net Designs

How to Get More Engagement on Your Social Media Posts Have you ever thought about how you can post so often with seemingly good content, but people just aren’t engaging with it? Many companies would love more engagement around their social media posts but don’t understand how it works or stuck in an old strategy. […]. The post How to Get More Engagement on Your Social Media Posts appeared first on Spectrum Net Designs.

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How to Drive Traffic with YouTube Live

Neil Patel

As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers are encountering never-before-seen amounts of opportunity for connection.

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Measuring Content Marketing Impact: How To Set Objectives That Matter

Content Marketing Institute

In a universe where marketing can’t be proven mathematically, what good are measurements and analytics? They’re immensely valuable if you have one thing – a shared sense of what success looks like. Find out how to get it in the latest episode of Marketing Makers. Continue reading → The post Measuring Content Marketing Impact: How To Set Objectives That Matter appeared first on Content Marketing Institute.

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We Are All the Sales Department

David Meerman Scott

Back in the day, only people in the sales department worked with potential customers. Most big companies still do it this way. However, with the popularity of instant engagement via social networking, we’re all in sales now.

Sales 70
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Neal Schaffer

Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk […] The 13 Copywriting Lens Approach to Create Optimally Powerful Content appeared first on NealSchaffer.

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5 Sales Page Examples to Load Up Your Copywriting Swipe File

Ashleyn Writes

Do you know where to start when it comes to writing sales copy for your website? Or are you staring off into the distance looking for your inspiration or the creative juices to strike, so you actually feel like you wanna write your website? Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples.

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7 Best Grammarly Alternatives for Issue-Free Writing

ThemeIsle

Grammarly is one of the most well-known writing tools on the market. However, just because it's popular doesn't mean that it's the right choice for everyone. In this article, we’ll go over some impressive Grammarly alternatives. The post 7 Best Grammarly Alternatives for Issue-Free Writing appeared first on ThemeIsle Blog.

Writing 52
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How to Translate Foot Traffic Into Digital Sales

Neil Patel

As an entrepreneur, the move towards e-commerce and digital transformation shouldn’t pass you by. The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Perhaps your biggest advantage is you don’t need to spend quite so long building the relationships that turn people into buyers: you’ve already done that.

Sales 140
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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3 Disruptions To Know To Prepare for the Future of Content and Marketing

Content Marketing Institute

In the past 18 months, we’ve seen at least three major disruptions that should help us spot where content and marketing are headed – and develop our strategies to be ready for that future. Continue reading → The post 3 Disruptions To Know To Prepare for the Future of Content and Marketing appeared first on Content Marketing Institute.

Marketing 142
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Newsjacking the Facebook Outage

David Meerman Scott

Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.

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The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Neal Schaffer

Creating blog content can be a bit like swinging for a pinata and hoping you hit it. There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were). But brands that do this run a big risk of missing the pinata altogether. And landing in the thorny bush right next to it, never to be seen again.

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Content Marketing in the Bluegrass State

Content Workshop

Have you heard the analogy that the United States is a melting pot? Sure you have. It’s overused, and also untrue. How about the one that we’re more like a bowl of burgoo: a collection of unique ingredients all with their own flavor grouped together, but each with a distinct flavor? That’s the country we […] The post Content Marketing in the Bluegrass State appeared first on Content Workshop.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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5 Best Plagiarism Checkers

Contentwriting

5 Best Plagiarism Checkers for Content Writers Putting unique ideas into practice, not only help content writers to rank on Google but also wins the hearts of many readers. There are a lot of things a content writer should embrace religiously. To start with, unique content free from plagiarism is the first and the most essential one. Newbie content writers.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns , mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in ads have a high chance of going viral.

Ads 139
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B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]

Content Marketing Institute

Companies are waking up to the power of B2B content marketing. That’s the refrain that echoes through our survey of marketers in the newly released B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022. Continue reading → The post B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research] appeared first on Content Marketing Institute.

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Apple Does Customer Surveys Right

David Meerman Scott

I’ve been super critical of annoying customer surveys; you know the type – when a company wants you to fill out a ten-minute survey about a five-minute call with somebody in customer support. I recently had an excellent experience with Apple, and the survey they sent me after was well organized because I could control how much time I spent with it.

IT 57
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Rising Action in a Story (Or, Why Your WIP Might Suck)

Write to Done

Have you ever told somebody that you started a book but you just couldn’t get into it? Have you ever picked up a book and struggled through the first page, the first chapter, even the first half, only to stop reading entirely? You may even have a bookshelf dedicated to books that you just never […].

IT 52
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How to Create a Brand Style Guide from Scratch

Digifloat

Most companies create informal branding guidelines from the early stages. But as a business starts getting some traction, a formal brand style guide becomes a necessity. A brand guide will be a document that’ll define the rules and guidelines that your company needs to follow while presenting itself to the world. It includes basic information about the company’s logo, font, colors, brand positioning, etc.

Brand 52
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When to Capitalize After a Colon

Grammar Underground

When the words after a colon don't form a complete sentence, start with a lowercase letter. But when a complete sentence follows, the rules on capitals depend on editing style. The post When to Capitalize After a Colon first appeared on Grammar Underground with June Casagrande.

Copy 52
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How to Get Useful Data From Losing and Inconclusive A/B Tests

Neil Patel

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Don’t throw in the towel just yet! There’s a ton you can do with inconclusive or losing A/B testing data.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Out of Ideas? 10+ Tools to Spark Content Creation

Content Marketing Institute

Struggling to find new ideas to fill your editorial calendar? Here are more than 10 tips, tricks, and tools to help you go from stagnant to fresh. Continue reading → The post Out of Ideas? 10+ Tools to Spark Content Creation appeared first on Content Marketing Institute.

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Exploring Facebook Business Messenger: Communicating with Customers

Spectrum Net Designs

Exploring Facebook Business Messenger Improve your customer experience by communicating with them in real time! Do you utilize Facebook Messenger for your business? If not, it is a great new way to connect with your customers and prospects on Facebook. Messenger for business pages allow you to have easier an instant one-on-one customer service experience, […].

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Exposition in a Story: Why You Need to Get It Right

Write to Done

Has anyone ever told you that your story was good, but included too much info-dumping? Or maybe you’ve read a fantasy novel and found yourself unable to get through the first chapter because, no matter how hard you tried to pay attention, you couldn’t get past the textbook-like description of the worlds and characters. Exposition […].

IT 52
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Is Blogging for You? Parts 2 and 3

The Subversive Copy Editor

  A couple of weeks ago I wrote about the great time I had brainstorming about blogging with Louise Harnby and Denise Cowle at their joyful Editing Podcast. Parts 2 and 3 are now available.   In part 1 (26:23 min) we discussed.     Blogging goals.   Coming up with ideas.   Promoting your blog.   NEW: Link to Part 2  (27:14 min), in which we discuss.     Repurposing blog content   Analytics, and how to avoid the rabbit hole.  

Blog 40
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha