October, 2018

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Long tail keywords matter to Artists and Authors too

Tina Dubinsky

Do you want to increase the visibility of your website? If you’re serious about marketing your artistry online, then add long tail keywords to improve search engine placement. So, what’s a long tail keyword? A long tail keyword is a phrase made up of three or four words specific to your business. Do you find. Read more. The post Long tail keywords matter to Artists and Authors too appeared first on Tina Dubinsky Freelance Writer.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

Ambiguous rules and lax enforcement of resharing original content on social media has perpetuated the theft of the creators’ intellectual property. But that’s changing as the creative class – photographers, videographers, musicians, et al. – are more likely to enforce their legal and moral rights in the growing multibillion-dollar social media industry.

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What Is Email Marketing? The Answer, Plus How to Get Started

ThemeIsle

In this article, we’ll answer the question of “what is email marketing?” and share some tips & tricks to help you add this powerful marketing tactic to your arsenal. What is email marketing? A basic definition Simply put, email marketing refers to the act of reaching out to consumers through email. Now, the beauty of email. The post What Is Email Marketing?

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Can You Still Use Infographics to Build Links?

Moz

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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EP210: Honoree Corder

Jeff Goins

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264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events

ProBlogger

The post 264: How One Blogger Builds Engagement and Makes a Difference with Online Community Events appeared first on ProBlogger. How One Blogger is Using Online Events to Build Engagement and Make a Difference. We continue our Blogger Breakthroughs series with a story from Trixi Symonds, whose Coloured Buttons blog teaches kids how to sew. She also created Sew a Softie Day.

More Trending

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How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

Do you struggle to create engaging content that lands you in the top spots of Google? There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. That way? The topic clusters model. Topic cluster model explained. The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017.

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Blogger vs WordPress: Key Differences, Plus Which Is Best for You

ThemeIsle

It’s never too late to get into blogging, and starting up a blog is now easier than it’s ever been. The most pertinent decision initially is to pick a platform to build it with – which often means choosing between Blogger vs WordPress. Blogger is a simple service that enables you to create a blog. The post Blogger vs WordPress: Key Differences, Plus Which Is Best for You appeared first on ThemeIsle Blog.

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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

Moz

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge Panel that they can directly or indirectly influen

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EP209: How to Use Time to Be Your Most Creative with Dan Pink

Jeff Goins

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea

ProBlogger

The post 3 Ways to Give Your Readers a Fresh Take on a Well-Worn Idea appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. Whatever topic you write about, you’ve probably seen a lot of ideas that have already been done to death. If you’re in the weight loss niche, you might have seen a dozen posts on “How to beat the weight loss plateau”.

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How to Make Your Content Powerful in Eyes of Searchers (and Google)

Content Marketing Institute

? ? ? The value of building SEO content is second to none. However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. Instead, I’m talking about honing powerful content that speaks to readers irresistibly. It’s optimized, sure, but it’s also constructed to be the ultimate read.

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How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

Move over mobile marketing: A little voice is whispering that your time as “the next big thing” is almost up. Actually, that whisper is more of a shout, and it’s “Echo”-ing across the digital landscape, as voice-response technology is rapidly emerging as the most disruptive force to hit the industry since the internet became a visual medium. Just how loud will this sonic boom be?

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7 Instagram Stickers That Can Make Your Stories Even Better

Content Marketing Institute

When your visual story gets interactive, it offers an unconventional method to understand the multiple dynamics – cultural, social, and personal – of your followers. Instagram’s sticker feature allows marketers to tap into that fresh approach. Instagram offers abundant opportunities: question, poll, music, location, hashtag, emoji, time, weather, and selfie stickers.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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A Primer to Boost Your Content’s Readability

Content Marketing Institute

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. What about you? Is your brand deliberately centered on readability? At its purest, readability is about keeping things simple. It’s about explaining things in as straightforward terms as possible. Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way.

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How to Write a Great Creative Brief

Content Marketing Institute

Every day content programs aimed at consumers, kids, influencers, specialists and business people launch. And all too often this content is developed, distributed, and promoted with no strategic planning; there is little articulation of its intent, its core messages, or of the intended goals. As a result, the internet is awash in content that does not speak to a particular audience, does not provide useful or relevant information, and often delivers mixed and confusing messages.

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Are You Generating Demand or Just Identifying It?

Content Marketing Institute

Marketers make markets. It is the core of what we do. When we truly excel at our jobs, we create demand where little or none existed. Perhaps the quintessential example of this is Apple’s iPhone. Nobody knew they needed an iPhone in 2007 when Steve Jobs stood onstage and introduced the revolutionary device to a bewildered audience. In fact, Apple didn’t even realize the demand it was creating.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. You are either keeping up or falling behind. Today’s content distribution tactics call for experimenting with many emerging channels, so let’s look at the latest technology trends that you should embrace to diversify and empower your content marketing.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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3 Content Marketing Strategy Reminders That Lurk in a Surprising Place

Content Marketing Institute

Did you catch Joe Pulizzi’s talk at Content Marketing World 2018 ? In it, he revealed the secrets of life and marketing (sorry if you missed it). I won’t give everything away here, but I will let you in on one of the (no longer secret) secrets: Cut everything from your day that doesn’t get you to your goal. “To be successful, we need to remove what’s in our way of doing the great things,” Joe says.

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How to Stop the Vanity of Your Search Metrics

Content Marketing Institute

Imagine you publish two blog posts. In one week, one page shows up in 1,500 searches. The other page appears in 850 searches. It’s clear which one is on the right track. Or is it? Metrics can be misleading. If you don’t go below the surface, they’re done in vain. So, which metrics give you deeper insights to improve your SEO strategies , and which don’t?

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Fundamentals Are Essential for Content Success

Content Marketing Institute

“That guy is gonna kill us.”. I was 19, just starting to find my rhythm – as a man and, more importantly to my ego, as a basketball player. I watched as a 6-foot-2-inch chiseled dude strode onto the court at Trinity College in Hartford. We were playing pickup like we always did after classes, just around 4. Nine of us had been casually shooting and Muscles McGee made it a perfect 10.

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208: The Fun Formula: Why Doing What's Fun Brings Success with Joel Comm

Jeff Goins

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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207: Finding a New Creative Path With Food with Sonja Overhiser

Jeff Goins

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How to Make Your Writing Absolutely Perfect Every Time

Jeff Goins

Writing 100
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Log File Analysis 101 - Whiteboard Friday

Moz

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!

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How to Get More Keyword Metrics for Your Target Keywords

Moz

Posted by Bill.Sebald If you’re old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets. Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads).

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

Moz

Posted by jocameron We’re proud to announce that we recently launched our brand-new Help Hub ! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer. Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly difficult to update, in addition to looking a bi

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Why We're Doubling Down on the Future of SEO - Moz + STAT

Moz

Posted by Dr-Pete Search is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this.or this.or even this. So, why don't we just give up on search marketing altogether?

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265: How One Blogger Grew His Traffic Tenfold Without Producing New Content

ProBlogger

The post 265: How One Blogger Grew His Traffic Tenfold Without Producing New Content appeared first on ProBlogger. One Blogger’s Experience of Growing Traffic Without Producing New Content. If you’ve been blogging for a while you’ll relate to Todd Tresidder’s story in this episode of our Blogger Breakthroughs series. A blog that’s been around for a year or more ends up looking messy, and gives readers an inconsistent user experience.

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5 Blogging Lessons You Can Learn from a Small Country Town

ProBlogger

The post 5 Blogging Lessons You Can Learn from a Small Country Town appeared first on ProBlogger. Looking for the fast lane to blogging success? Want to join the upper echelons of blogging stardom at the top end of town, and be dazzled by the bright lights of the big city? If you’re exhausted from chasing all the shiny things and trying to keep up with the Kardashians, I’d like you to consider getting out of the blogging rat race for a while.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha