Enchanting Marketing
JUNE 4, 2024
For once, Howard feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines … But what can he write? Howard’s mind wanders back to last night’s dinner at Ning, his favorite Malaysian restaurant.
Blogging Wizard
JUNE 27, 2024
Want to learn how to optimize images for the web? Image optimization is a crucial part of website management that’s often overlooked by new blog and website owners. In this.
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Arrant Pedantry
JUNE 18, 2024
From time to time it’s necessary for copy editors to have discussions about style. Maybe an issue keeps popping up that isn’t quite covered by your style manual or house style, and you need to decide how to handle it. Maybe it’s been a while since you reviewed your house style guide, and you want to review it and make sure it’s still useful and relevant.
The Idea Logical Company
JUNE 20, 2024
The passing of publishing giant Tom McCormack makes me recall the interaction he had with my father, Leonard Shatzkin, from the very beginning of Tom’s publishing career. The bios say he was hired as an editor at Anchor Books, Doubleday’s pioneering trade paperback imprint, in 1959, that being McCormack’s first job in publishing. The Anchor line had been “invented” by Jason Epstein in about 1953.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
JUNE 28, 2024
If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it?
Content Marketing Institute
JUNE 18, 2024
Marketers are a tough crowd. On one hand, they appreciate brands that offer extensive thought leadership. On the other hand, they know every content and marketing tactic in the book. New research offers insights (and a peek inside your peers’ opinions).
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Blogging Wizard
JUNE 27, 2024
Looking for the best photo editing software? I’ve got you covered. I recently tested all of the most popular photo & image editing tools on the market. Then, I picked.
Jane Friedman
JUNE 27, 2024
Photo by Avel Chuklanov on Unsplash Today’s post is by writer and book coach Monica Cox. There is something invigorating about typing the words THE END on a rough draft. The story has unspooled from your fingers for weeks, months, maybe even years and, finally, you have reached the resolution. You may feel relief, excitement, or even a renewed dedication to the story.
Rachelle Gardner
JUNE 26, 2024
Happy release day to author Jill Lynn! THE SUMMER OF KEEPING SECRETS is a captivating story about a single summer that could completely break a family apart—or bring them back together. With a Colorado lakeside setting, plenty of family drama and a murder mystery from the past, this is a captivating summer read perfect for your beach bag or lazy afternoons on the deck.
Melanie Saxton
JUNE 25, 2024
This month, I reflect back on a health editor assignment I wrote for Katy Christian Magazine in 2014, “ Millions Mobilized in the Walk to End Alzheimer’s.” I wrote about the cause in honor of my grandmother, who suffered from Alzheimer’s, and I’m happy to do everything possible to bring awareness and find a cure. Also, see this blog post from last year , which quotes Rachael Wonderlin’s “16 Things I Would Want If I Got Dementia.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
JUNE 6, 2024
The U.S. Transportation Security Administration is serious business, but its social media team doesn’t see why they can’t have fun with that. Go behind the scenes to see how they attract millions who probably expected boring posts.
Tina Dubinsky
JUNE 8, 2024
Aim: To revise a Mars short story and infuse it with emotion and a stronger ending. Tools: Scrivener; An aha creative moment where an idea to change the story came to me just before falling asleep one evening; Printer; Paper; Pen; Journal. Voice; Imagination; Point of view (POV). Date started: 2 June 2024 Jump to: Read More The post Experiment #001: Mars Short Story Revision appeared first on Tina Dubinsky Author.
Blogging Wizard
JUNE 24, 2024
Ready to learn about the latest web hosting statistics? Website owners and industry experts alike should keep up with the latest trends, facts and emerging technologies coming from the industry.
Jane Friedman
JUNE 25, 2024
Today’s post is by book coach, author and librarian Kate Stewart. One of the best pieces of advice for writers is to read as widely as possible, especially in your genre. For centuries, public libraries have made that goal for writers not just possible, but affordable. Beyond books, most public libraries offer additional services incredibly helpful to writers.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Write Out Loud
JUNE 3, 2024
Without losing your voice or your words.
Melanie Saxton
JUNE 24, 2024
I admire author John Doyle Anderson and am proud of my faith-inspired book editing contribution as his editor and collaborator. Titled An Inheritance Incorruptible: A faith-inspired novel of historical fiction based on a family legacy, this book is a historical fiction account of what his ancestors experienced in a multi-generational Christian journey.
Content Marketing Institute
JUNE 4, 2024
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
Ahrefs
JUNE 28, 2024
Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Blogging From Paradise
JUNE 1, 2024
Minds enjoying spreading mental viruses. People do this for various reasons. Some consciously want to intimidate alleged competition.
Jane Friedman
JUNE 18, 2024
Photo by George Milton Today’s post is by author Amy L. Bernstein. Admit it. You love to read novels. But every so often, you start a book you cannot bring yourself to finish. Perhaps you close it gently and with regret, maybe a tinge of guilt. Other times, perhaps you want to throw the book across the room in frustration. Every reader has a DNF (did not finish) list.
Buffer
JUNE 13, 2024
Content distribution is critical in getting your hard work in front of the right people, driving brand awareness and engagement. Why isn’t it just about developing awe-inspiring content anymore? Creators worldwide publish about 500 minutes of video to YouTube, 116 blog posts, 1,099 Instagram posts, and six new websites per second. And don’t even get me started on TikTok (with an estimated 34 million videos posted every. single. day).
Melanie Saxton
JUNE 24, 2024
One amazing Christian book editing project occurred when author Tylor Carr hired me to edit his faith-based manuscript. I’m so glad to see the reviews on Amazon , which truthfully describe the book as “baring it all, “open,” and “raw.” It’s a book of lost and found, stumbling blocks and redemption, and mental health challenges from the perspective of a promising young Black male who absolutely loves the Lord.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
JUNE 5, 2024
Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
Grammarly
JUNE 25, 2024
It can sometimes feel as if employees spend more time talking about the work—aligning, correcting, re-explaining—than getting it done. Research shows that in the modern workplace, people devote a mindblowing 88% of their workweek communicating with business partners across multiple channels. That leaves fewer than five hours a week of focused time to actually complete the work.
Blogging From Paradise
JUNE 20, 2024
Bloggers go back and forth about the popular debate: Should you focus on blog post quality or quantity?
Jane Friedman
JUNE 13, 2024
Photo by Yi Liu on Unsplash Today’s post is by Andrew Noakes, founder of The Niche Reader. You’ve assembled your team of excellent beta readers , you’ve convinced them that yes this manuscript is your precious creation, years in the making, but no you will not have a complete meltdown if they don’t enjoy every single aspect, and you’ve hit send.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Jasper
JUNE 6, 2024
The latest research from Jasper signals a significant milestone for AI image generation & out-performs contributions from major players including MIT and Adobe.
Melanie Saxton
JUNE 24, 2024
It’s gratifying to work in the professional Christian book editing profession. I get to collaborate on deep and meaningful manuscripts covering important topics—none more so than fertility issues, fostering, adoption, and family ties. About the Book Daniel Bishop hired me to edit Ralley Point: Place Of Refuge , which is such a wonderful story based on true-life challenges between a widower, his young daughter, his new wife, and her desire to have a baby.
Content Marketing Institute
JUNE 14, 2024
This past week, people grew outraged over Adobe’s update to service terms for its Creative Cloud, and Meta let UK and European users know their information can be used to develop its AI products. What should marketers make of all this?
Grammarly
JUNE 17, 2024
I’m the CEO of a company that has been growing and profitable for 15 years, trusted by over 30 million customers and 70,000 teams, yet speculating about Grammarly’s demise has become a favorite pastime for some. To paraphrase Mark Twain, recent reports of our death have been greatly exaggerated. Despite speculation about perceived threats from companies like Apple, Microsoft, and OpenAI and a new crop of “RIP Grammarly” headlines, I’m entering the chat to say we’re here and we’re thriving.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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