Tina Dubinsky
JANUARY 30, 2018
While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme.
Content Marketing Institute
JANUARY 15, 2018
Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up).
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ThemeIsle
JANUARY 31, 2018
The WordPress dashboard and other Admin Screens come with many built-in features, not all of them immediately obvious to a beginner. WordPress makes it so easy to start a blog or website quickly, that beginners overlook many useful features in the rush to create and publish content. In this post, let’s dig around a bit. The post 10 Handy WordPress Features to Help You Create Content (Beginner’s Guide) appeared first on Themeisle Blog.
ProBlogger
JANUARY 3, 2018
Leaving Her Job to Create a Multi Six Figure Online Business – A Writing Blogger Tells Her Story. We’re continuing our series of blogger stories, and handing the podcast over to you so you can tell your stories and tips of starting and growing your blogs. This series, which started with episode 221, is all part of the launch of our new (and completely free) ‘Start a Blog’ course, which goes live on 10 January 2018.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JANUARY 12, 2018
In a television series, this would be the beginning of the episode where we bring you up to speed on early character development moments you may have missed. If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.
Content Marketing Institute
JANUARY 8, 2018
Creativity. We all want it. Unfortunately, we tend to give up on it over time. When we’re just starting our careers, we’re excited. We’re going to take the world by storm. We approach our boss every morning with a new, brilliant idea. Getting a “yes” on something truly different seems like just a matter of statistics: The more we swing, the greater the chance we’ll get a hit.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JANUARY 31, 2018
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. With the success of high-profile series like Serial and S-Town, highly successful podcast networks like Wondery and Gimlet, and the growing legitimization of audio content as a vehicle for high-caliber performers and other creative talent, consistent audio st
Content Marketing Institute
JANUARY 23, 2018
Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets. The best way to be the featured content is a huge topic that confuses content marketers more and more, so I decided to address some of the most frequent questions people ask me about featured snippets. 1.
Content Marketing Institute
JANUARY 11, 2018
Want some tips guaranteed to result in bad charts? Of course you don’t. Yet sometimes we learn best from things gone wrong. That’s why, in this article, I offer some of Content Marketing World speaker Scott Berinato’s advice flipped on its head. Scott shared great tips on how to get data visualization right in his talk, Data Visualization and Creating Good Charts.
Content Marketing Institute
JANUARY 16, 2018
Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. This striking insight came from analyzing the U.K. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
JANUARY 19, 2018
From a young age, I was told I had an odd voice. It was a little too low for a girl and I tended to whisper a lot. I blame the whispering on the house I grew up in, which was big and echoey. If you didn’t want mom to hear you talking about inane things on the phone, whispering was a necessity. I didn’t realize my talk-in-a-low-whisper voice was useful until I started doing interviews for market research and editorial.
Content Marketing Institute
JANUARY 3, 2018
2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what it looks like for a brand to run a media organization.
ThemeIsle
JANUARY 19, 2018
A blog style guide can transform your blog into a professional-looking publication. Done well, it streamlines both your own creative process and the process of working with others. And it’s remarkably easy to create one – we’re going to walk you through it today in a few simple steps. What is a blog style guide? The post Do You Have Your Blog Style Guide Yet?
ThemeIsle
JANUARY 17, 2018
Struggling with how to add Facebook Pixel to WordPress? If you’re running any type of Facebook ads, using Facebook Pixel is essential to help you optimize your ad campaigns. In short, Facebook Pixel is like Google Analytics for Facebook ads! It lets you better target your ads and see how effective they are at turning. The post 2 Easy Ways to Add Facebook Pixel to WordPress appeared first on Themeisle Blog.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
JANUARY 4, 2018
Your website’s title and tagline are two of its most basic elements and are one of the first things your visitors will see. Because these elements are so important, it’s a good idea to optimize your WordPress title and tagline to put your site’s best foot forward. A strong title and tagline will communicate your website’s. The post 3 Steps to Optimize Your WordPress Title and Tagline appeared first on Themeisle Blog.
Content Marketing Institute
JANUARY 1, 2018
These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.
ProBlogger
JANUARY 22, 2018
Written by ProBlogger Expert Ali Luke. When you think of a blog, you probably think of the posts. You might go to the site to read the latest ones (often on the home page), or they might go straight to your inbox. And if you follow the blogger on social media, you may well see them posting links to their latest posts. But posts aren’t the only type of content you need to create as a blogger.
ProBlogger
JANUARY 15, 2018
It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one of Digital Photography School. They made me a total of over $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience … and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
JANUARY 2, 2018
3 Travel Bloggers Share Their Tips and Stories. Once again I’m handing the podcast over to you, our listeners, to share your stories and tips of starting and growing your blogs. I started this series towards the end of last year with episode 221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares Her Story. Today I’ve got three blogger stories for you.
ProBlogger
JANUARY 16, 2018
If you’ve created one of these 7 types of products to sell on your blog , or you’re going to start offering a service to your readers, then you need a sales page. The sales page is (not surprisingly) a page on your blog that’s all about your product or service. You can link to it in the navigation menu, from an ad on your sidebar, from your social media accounts, and from guest posts.
ProBlogger
JANUARY 11, 2018
Is starting a new blog on your goals list for 2018? If so – you’ll want to check out our brand new (and completely free) course – the Ultimate Guide to Starting a Blog. Every year in January we notice a big spike people looking for information on how to start blogs, and while we have an article on how to start a blog that many use to walk through the technicalities of starting a WordPress blog, I’ve been aware since publishing it that there’s more to starting a succ
ProBlogger
JANUARY 8, 2018
From Imposter Syndrome to Tech Influencer – A Tech Podcaster Tells His Story. Today’s episode continues our series where I hand the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. Today’s blogger is Neil Hughes from Technology Blog Writer. Neil shares how he started out writing articles on LinkedIn, and talks about some of his struggles, accomplishments, and goals.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
ProBlogger
JANUARY 1, 2018
Over $100,000 in Ad Revenue – a Dating Ideas Blogger Tells Her Story. It’s the beginning of January, and I want to wish you all a Happy New Year. You may want to kick off the new year with our Start a Blog Course. Today we’re resuming our series of blogger stories where I hand the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs.
ProBlogger
JANUARY 4, 2018
2 Finance Bloggers Share their Tips for Taking Blogs from a Hobby to a Full Time Business. Once again we’re handing the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. Since episode 221 we’ve been hearing from our listeners about their blogs as a lead up to our new (and completely free) ‘Start a Blog course’, which goes live on 10 January 2018.
ProBlogger
JANUARY 5, 2018
How a Blog Helped Grow a Voice Coaching Business. In our continuing series of blogger stories I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018.
ProBlogger
JANUARY 6, 2018
ShopRite: FREE Arm & Hammer Laundry Products Starting 1/7! Starting 1/7, ShopRite has Arm & Hammer Laundry Products priced at only $1.77 each. In addition to this, we have a Arm & Hammer Laundry Products coupon insert to use on this deal. Stack it with a ShopRite ecoupon that will make your final price FREE! ShopRite […]. The post ShopRite: FREE Arm & Hammer Laundry Products Starting 1/7!
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
ProBlogger
JANUARY 2, 2018
To begin, I must re-emphasize what I said in my last article in this series on Salesperson Fitness. The ancient Greeks brought forth a philosophical approach of separating the mind, body and spirit so that you could, if you wished, only live for one of these–an attitude which in some quarters continues today. Even though in this article we’re focusing on the mind, I’ll point out again that concentrating on one while neglecting the others does not work.
Content Marketing Institute
JANUARY 22, 2018
Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site. But, as of now, it seems not enough B2B or B2C companies excel in webinar creation (or they don’t host them).
Content Marketing Institute
JANUARY 9, 2018
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. It showed women were choosing to travel solo in historic numbers. Higher spending power, a feeling of greater safety abroad, and the popularity of Instagram travel diaries created the right conditions for a boon in solo travel.
Content Marketing Institute
JANUARY 10, 2018
Your team has developed audience personas and knows which topics and keywords resonate with your audience. The content promotion plan is done and the KPIs are set. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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