November, 2020

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Hands Down The Best Way For Writers To Use Their Imagination

Positive Writer

Imagination comes naturally to kids. When you’re young, life is a blank slate to fill. So we fill it with heroic stories. We act them out with our friends. And… The post Hands Down The Best Way For Writers To Use Their Imagination first appeared on Positive Writer.

Writer 130
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How to Write a Cold Email That Gets the Attention of High-Paying Prospects

Freelance Magic

If you’ve found yourself wondering how to write a cold email, you’re not alone. I get a lot of emails from readers who struggle to find the right words to put in their pitch or who simply don’t know where to start. It happens, but don’t make cold emailing harder than it has to be. Think about it: How much time do you spend writing and sending an email to a colleague or a friend?

Freelance 130
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Write to people as individuals, not as part of a group.

Nick Ursborne

I’m writing this post for YOU. We’ve probably never met. But I try to picture you in my mind as I sit at my computer, pecking away at the keyboard. I might even imagine you here in my home, sitting across from me at the kitchen table. I’m writing to you as if you’re the only person in the world on my mind right now. This means I’ll always talk about you in the singular.

Writing 130
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67 Book Picks for the Ultimate Content Marketing Library

Content Marketing Institute

You can’t judge a book by its cover. You can judge it based on peer recommendations. Here are 67 picks for a great bookcase to improve your content marketing, expand your marketing prowess, and gain inspiration. Continue reading → The post 67 Book Picks for the Ultimate Content Marketing Library appeared first on Content Marketing Institute.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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The Best Luxury Marketing Strategies

Neil Patel

Have you ever seen a Facebook ad for Chanel? Or an Instagram ad for Lamborghini? Me neither. That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Selling to high-end consumers requires a different approach. But that doesn’t mean popular digital channels are off-limits. SEO, PPC, even some social media sites can drive online sales for your luxury brand.

Marketing 145
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Am I Still Me?

Jeff Goins

The act of finding the deeper part of you that never fades may be the most important task of your life. It is certainly the best place from which to create.

IT 100

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Daily SEO Fix: Collecting, Organizing, and Tracking Keywords with Moz Pro

Moz

Posted by KerryDuggan So we meet again, keyword research. Now more than ever, we’re depending on the online world for our day-to-day activities. We’re making use of the web for learning and studying, shopping, paying bills, and for the majority of our entertainment and social needs. This means the need for search engines to provide us with what we’re looking for has never been more relevant.

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Page Views vs Visits: What’s the Difference (Beginner’s Guide)?

ThemeIsle

Tools like Google Analytics are essential for any website owner. However, if you’re new to tracking analytics, trying to interpret all the metrics on offer can seem overwhelming. For instance, the difference between page views vs visits can be hard to understand, as the terms sound very similar. The post Page Views vs Visits: What’s the Difference (Beginner’s Guide)?

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How to Do Inclusive Content That Helps Your Audience and Business

Content Marketing Institute

Inclusive content doesn’t require your brand to take a big stand on a hot topic. It does require your team to think differently, recognize what you don’t know, and use words more purposefully. Here’s how to do it well. Continue reading → The post How to Do Inclusive Content That Helps Your Audience and Business appeared first on Content Marketing Institute.

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How Using Emotional Marketing in Content Can Help Drive Way More Sales

Neil Patel

Whether you care to admit it or not, the decisions you make today will be driven by your emotions. In emotional marketing, we talk a lot about using psychological triggers to get customers to click, convert, engage, etc. “By leveraging common psychological triggers all people have,” you might hear, “you can drive more sales.”. While it may feel like we make decisions with our minds, using logic and reasoning, the “mental triggers” we hear about are tied more to emotion than anything else.

Sales 145
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Two simple writing habits that can make you happier

Contented

Thanksgiving is less than a week a way. It's my favourite American holiday, one that I would happily adopt in my home country, New Zealand. The First Thanksgiving (for those of you who live outside of the States) dates back to 1621 in Plymouth, Massachusetts, when remarkably, 90 Native Americans and 53 Pilgrims celebrated their first autumn harvest together with a three-day feast.

Writing 52
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Are Email Newsletters Dead? Statistics Say: Not a Chance

411 Writers

Once considered an unfashionable and low-tech tool to attract and retain consumer attention, today email newsletters continue to dominate all marketing channels with their insane conversion rates. With online sales skyrocketing as a result of the pandemic, more and more businesses are turning to services like email copywriting and blogging to keep up with the competition.

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Business as Unusual: How to Communicate Your New and Updated Services with Google My Business

Moz

Posted by ktaing Since the COVID-19 pandemic hit in early 2020, business owners have had to move quickly to make drastic changes in their services to meet searchers’ new needs in a continuously unpredictable landscape. While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online.

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Google Workspace vs G Suite: What’s the Difference?

ThemeIsle

Confused about the difference between Google Workspace vs G Suite and what happened to G Suite? We’ll demystify what Google Workspace is, and what it has to offer. We’ll also look at what the future holds for G Suite, and what you should expect if you’re an existing customer. The post Google Workspace vs G Suite: What’s the Difference? appeared first on Themeisle Blog.

Blog 52
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 Content Experts Share What Matters Most in 2021

Content Marketing Institute

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.

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How to Create Hyperlocal Ad Campaigns

Neil Patel

In these modern times of digital transformation, it may seem like most digital marketing strategies are designed for online businesses. So are there any digital marketing strategies for brick-and-mortar businesses? Yes, there are, and one of the most effective ones is hyperlocal marketing. What is Hyperlocal Marketing? As the name suggests, hyperlocal marketing is a marketing strategy that focuses on reaching customers in your vicinity.

Ads 145
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20 Fascinating Italian Words Used in English

Words Matter by Wix

Italian belongs to the linguistic family of Romance languages, along with Spanish, French, and Romanian. They all share common Latin roots, which ended up massively influencing the English vocabulary over the centuries. However, the similarities between Italian and English don’t only relate to their Latin origins. Many Italian words were imported, lock, stock, and barrel, along with the , Italian immigration to the US in the early 20th century, which has contributed to enriching the American lan

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12 Tips to Help You in Becoming a Full Time Blogger

Neal Schaffer

There are many bloggers out there and some of them blog full time. While it’s easy to blog passively and generate some income, becoming a full time blogger isn’t something that comes easily. To blog full time means to actively involve in blogging and depend on it for livelihood. You make blogging your main source […] 12 Tips to Help You in Becoming a Full Time Blogger appeared first on NealSchaffer.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Get Backlinks in 2021 [Series Part 2: Prospecting] — Whiteboard Friday

Moz

Posted by BritneyMuller As we head into 2021, the work of reclaiming lost links and building new ones remains crucial. In this week's brand new episode of Whiteboard Friday, SEO expert Britney Muller is back with the second installment in her link building series, this time walking us through some tips and tricks for an important part of your link building journey: link prospecting. ?

SEO 71
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5 Best WordPress Instagram Plugins (for Feeds and More)

ThemeIsle

Instagram is one of the fastest-growing social media platforms, so it makes sense to integrate it with your WordPress site. Doing so can help you increase your social media following and boost engagement on your website. However, with dozens of WordPress Instagram plugins out there, it can be hard to find the best solution. The post 5 Best WordPress Instagram Plugins (for Feeds and More) appeared first on Themeisle Blog.

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5 Underused Ways to Get Better Content Ideas

Content Marketing Institute

You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.

Content 145
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How to Tell if You’re Shadowbanned on Social Media

Neil Patel

Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the culprit. But another possibility is that you might have been “shadowbanned” (previously called ghostbanned).

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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“Affective” vs. “Effective”: What’s the Difference?

Words Matter by Wix

Writing about emotions or psychology? You’ve come to the right place! Not writing about emotions or psychology? You can stick to effective and will probably never encounter the word affective again. “Affective” describes something provoked or influenced by feelings, emotions or mood, while something “effective” is successful in achieving the desired outcome.

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12 Tips to Help You in Becoming a Full Time Blogger

Neal Schaffer

There are many bloggers out there and some of them blog full time. While it’s easy to blog passively and generate some income, becoming a full time blogger isn’t something that comes easily. To blog full time means to actively involve in blogging and depend on it for livelihood. You make blogging your main source of income. And yes, blogging is a massive source of income.

Blogger 52
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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Posted by MiriamEllis. Image credit: Elvert Barnes. “Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest. I encountered this quote from a restauranteur on the American Express Small Business Saturday website , and just these few words called a vivid image to my mind: local business owners and customers gazing together toward the horizon, hoping to pierce the clouds of COVID-19 and see them clearing away, revealing communiti

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Do WordPress Tags Help SEO? They Might – Learn More

ThemeIsle

Categories and tags are fundamental features of WordPress. However, understanding the best way to implement them to organize and optimize your posts is a bit more involved than you might think. In this article, we’ll discuss the difference between WordPress categories and tags and whether they help SEO. The post Do WordPress Tags Help SEO? They Might – Learn More appeared first on Themeisle Blog.

SEO 52
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Why You Should Avoid the Broetry Writing Trend

Content Marketing Institute

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead. Continue reading → The post Why You Should Avoid the Broetry Writing Trend appeared first on Content Marketing Institute.

Writing 145
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Ubersuggest 8.0: The Ultimate Competitor Analysis Tool

Neil Patel

You may have noticed some small changes to Ubersuggest recently, but now it is time for another major release. In the last few months, you have seen the application get faster, we are slowly (but surely) working on increasing data quality, and we have even made multiple updates to our Chrome Extension. But today, we are announcing a new feature that will make finding lucrative keywords even easier.

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8 Effective Ways to Wrap up Your Blog Posts

ProBlogger

The post 8 Effective Ways to Wrap up Your Blog Posts appeared first on ProBlogger. This post is based on episode 56 of the ProBlogger podcast. You’ve said everything you wanted to say in your post, and now it’s time to quickly wrap things up so you can hit ‘Publish’. Sound familiar? If it does, then you’re missing out on an opportunity to do even more for your readers—and yourself.

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Ready to Use PHP Scripts and Directory

Contentwriting

Benefits of Ready to Use PHP Scripts and Directory PHP scripts are the most widely used, open-source, and ready to use scripts available. Over 20 million websites are using PHP scripting language. Website developers and professional PHP scriptwriters prefer it over other scripting languages. PHP scripts are run on web servers to generate the dynamic web page content.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha