Kristi Hines

JULY 31, 2021

Are you looking for data to share with your boss or client to justify your marketing budget? Or do you need research to backup your next piece of content? In this post, you’ll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021

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Healthcare Marketing Manufacturing Retail 130

Nick Ursborne

JULY 20, 2021

If you’re a student of copywriting, you’ve likely come across various experts promising to share their secrets to success. A lot of these promises come in the form of methods, templates, roadmaps, strategies… and so on. In other words, “Follow this proven process and you’ll be a super-successful copywriter. Six figures and beyond!”. Get the book, course or coaching program, and you’ll have access to their amazing, super-powerful, 10-step method.

Copywriter 130

Copywriter Copywriting Projects Copy 130

Positive Writer

JULY 3, 2021

Who is it? I get this question a lot. I currently have 9 published books, I’ve hired different book cover designers and have even designed a couple of the covers… The post Which Book Cover Designer do I Recommend? (My Answer!) first appeared on Positive Writer.

Writer 130

Writer Publisher Publishing Publishing 130

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Let’s take a look. Should I Use the AIDA Model to Create My Conversion Funnel? The AIDA model is the traditional way to track the customer journey.

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Landing Page Sales Social Media Brand 145

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

JULY 14, 2021

If an older blog post still brings in traffic, do you really want to get rid of it? Here’s what to consider in deciding and how to make those older URLs still effective and helpful for visitors. Continue reading → The post 4 SEO Factors to Consider Before Removing Outdated Website Content appeared first on Content Marketing Institute.

Website 145

Website SEO Content Content Marketing 145

David Meerman Scott

JULY 7, 2021

I’m super excited about the release of the short documentary film re:connection. I’m featured in the 15-minute film along with neuroscientists, marketers, content creators (including an 80-year-old TikTok star), and futurists. In it, we explore how video helps us connect and communicate now that the world has gone digital-first.

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Content Creator Communication Marketing Content 129

Nick Ursborne

JULY 1, 2021

Hopefully, you pay a lot of attention to writing your headlines. I do. I typically go through several drafts until I’m reasonably happy with a headline. Headlines are important, because a good one captures attention and inspires people to start reading the body text. Bad headlines don’t. Truth be told, I’m a bit of a headline nerd. I created an entire course on how to write them.

Writing 130

Writing Copywriter Copywriting Text 130

The Daily Egg

JULY 23, 2021

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, write descriptively, and produce publication-worthy work. The best creative writing courses offer a robust curriculum, include assessments to measure your progress, and are taught by industry experts. We spent dozens of hours comparing […].

Creativity 126

Creativity Writing Writer Copywriter 126

Neil Patel

JULY 29, 2021

Getting traffic to your site is nice, but there’s not much of a point if those visitors don’t convert. There’s one tactic I use above all others to generate new leads: A lead magnet. They aren’t some newfangled tech trend. They’ve been an essential marketing tool for decades. With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist.

Persuasion 145

Persuasion Freelance Landing Page Audience 145

Content Marketing Institute

JULY 15, 2021

Your email’s first impression may be it’s last impression if you don’t have a great subject line. Here’s how to motivate recipients to open your emails. Continue reading → The post 10 Best Practices to Write the Perfect Email Subject Line appeared first on Content Marketing Institute.

Writing 145

Writing Content Marketing Marketing Content 145

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

David Meerman Scott

JULY 27, 2021

We’re well into the second year of the global COVID pandemic and it’s been months since I published Standout Virtual Events: How to create an experience that your audience will love which I wrote with my buddy Michelle Manafy. Having delivered presentations at some 50 virtual events since March 2020, I’m convinced that virtual events are here to stay, and hybrid events will soon become popular.

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Publisher Publishing Publishing Audience 124

Kristi Hines

JULY 13, 2021

Do you want to learn more about search engines optimization? Whether you are a beginner or an SEO expert, you need to stay on top of the news and trends in search. In this post, you’ll find 19 of the best SEO blogs. Popular Blogs on SEO. Ahrefs – We help you get better at SEO and marketing: detailed tutorials, case studies and opinion pieces from marketing practitioners and industry experts alike.

Search Engine Optimization 130

Search Engine Optimization Engineering SEO Blog 130

Moz

JULY 8, 2021

By centering your secondary navigation on long-tail keyword opportunities, you’ll be able to strategically utilize consumer intent, secure additional web conversions, and boost revenue levels.

Utilities 82

Utilities Keywords 82

ThemeIsle

JULY 26, 2021

Choosing the right email marketing software for your business can be a daunting task. After all, many of these services offer similar features. Thus, when it comes to choosing between AWeber vs Mailchimp, it may seem difficult to determine which of these two platforms is more likely to help you succeed. The post AWeber vs Mailchimp Comparison: Which Is Better in 2022?

Marketing 52

Marketing Blog Blogging IT 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Neil Patel

JULY 26, 2021

Are you struggling to scale up your paid ads? Or even worse, are you struggling to get them working? You see all these big companies running tons of ads, some even are spending millions of dollars… if they can make it work, you can too, right? Well, today at 9am PST I am hosting a webinar that breaks down the ad secrets from the big brands that you can copy to sell more.

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Copy Ads Brand Agency 145

Content Marketing Institute

JULY 13, 2021

A top benefit of social media happens off those platforms – generate website traffic. These nine tips will help you do just that. Continue reading → The post 9 Tips to Drive More Web Traffic From Social Media appeared first on Content Marketing Institute.

Social Media 145

Social Media Media Content Marketing Website 145

David Meerman Scott

JULY 22, 2021

TextExpander is a software plugin that I use every day when I write. The app takes strings of text that I use often and generates them using shortcuts, so I don’t have to type them each time. These “snippets” in TextExpander lingo save me time and allows me to focus on the important parts of my writing.

Text 72

Text Writing 72

Kristi Hines

JULY 11, 2021

Are you working as a freelance writer for a business? Or are you a business about to hire a freelance writer? In either case, you should consider using a contract. In this post, I’ll share 14 examples of contracts for freelance writers and independent contractors. What should be covered in a freelance writer contract? Contracts for freelance writers and independent contractors should cover who owns the rights to the content produced and other agreed upon terms (rates, duration of contract, scope

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Contractor Freelance Writer Consulting 130

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Moz

JULY 20, 2021

Read on for tips on creating, optimizing, and promoting the necessary, foundational content that drives traffic to your website, and that will eventually convert visitors into loyal customers.

Audience 79

Audience Content Promotion Website 79

The Daily Egg

JULY 23, 2021

Taking a creative writing course will help you to become a better writer. It will teach you how to tell a story, The post Best Creative Writing Courses Compared appeared first on The Daily Egg.

Creativity 52

Creativity Writing Writer Copywriter 52

Neil Patel

JULY 26, 2021

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out.

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Post Writing Social Media Advertising 145

Content Marketing Institute

JULY 1, 2021

An editorial content plan documents the policies, processes, guidelines, and standards that govern who does what, when, how, and with which tools. Try this handy tutorial to create a tactical plan for making easier and better content decisions. Continue reading → The post How to Create a Flexible Content Plan That Gets Results appeared first on Content Marketing Institute.

Government 145

Government Editorial Content Content Marketing 145

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Neal Schaffer

JULY 6, 2021

Writing about the most important ideas in your topic of choice is the heart of your job as a blogger. After all, being at the forefront of the discussion within your niche is critical, whether you’re in the marketing space or prefer to talk about your day on a mommy blog. However, as easy as […] How Long Should a Blog Post Be? The Definitive Answer for Every Post appeared first on NealSchaffer.

Blog Post 52

Blog Post Post Blog Blogging 52

Kristi Hines

JULY 12, 2021

Do you want to get to know yourself or your team better? Personality assessments can help you learn more about work styles, strengths, and areas to improve upon to be successful. In this post, you’ll find 15 personality tests, career assessments, and more. 16Personalities – Take our Personality Test and get a “freakishly accurate” description of who you are and why you do things the way you do.

Projects 130

Projects Communication Marketing IT 130

Moz

JULY 27, 2021

It’s not easy to write content that ranks in Google and drives conversions, but if you follow a few simple steps, you’ll be well on your way to ranking, and to engaging customers on all types of devices.

Content 76

Content Engagement Writing 76

ProBlogger

JULY 8, 2021

The post How to Increase Your Email List Subscriptions appeared first on ProBlogger. This post is based on episode 68 of the ProBlogger podcast. Note: This article contains affiliate links, which means that if you purchase anything via my link I may earn a small commission at no cost to you. (And in some cases, ProBlogger has negotiated special deals for our readers with these recommended suppliers).

Ads 49

Ads Sales Social Media Blogger 49

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Neil Patel

JULY 20, 2021

What are your goals with email marketing? If you’re going to achieve those goals and see a return on investment, then chances are you’re not going to be able to do it without some level of automated email marketing. What Is Automated Email Marketing? Automated email marketing is a series of emails you automatically send to your prospects or customers.

Utilities 145

Utilities Marketing Communication Promotion 145

Content Marketing Institute

JULY 29, 2021

To increase sales, many businesses invest more in marketing or hire more salespeople. But there’s a more affordable – and fundamental way: Create more effective sales-enablement content. Continue reading → The post How to Create Winning Sales-Enablement Content appeared first on Content Marketing Institute.

Sales 144

Sales Content Content Marketing Marketing 144

Neal Schaffer

JULY 6, 2021

Writing about the most important ideas in your topic of choice is the heart of your job as a blogger. After all, being at the forefront of the discussion within your niche is critical, whether you’re in the marketing space or prefer to talk about your day on a mommy blog. However, as easy as it might sound, simply writing about what you love is often complicated.

Blog Post 52

Blog Post Post Blog Blogging 52

Kristi Hines

JULY 11, 2021

Ready to go shopping? Save money in-store and online by using 9 of the top-rated iPhone and Android apps that offer cash back, coupons, discounts, rebates, and rewards for the purchases you’re already making. Free Shopping Apps. The following are some of the top rated shopping apps on the Apple and Google Play stores. Some links use a referral link.

Brand 130

Brand Post Blog Blogging 130

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment