August, 2024

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21 Great Ideas To Get Your Content Audience To Take Action

Content Marketing Institute

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

Audience 127
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Help Bring Freelance Isn't Free to California!

Freelance Union

Earlier this year, California State Senator Scott Wiener introduced Senate Bill 988 (SB 988) or as we like to call it, the Freelance isn’t Free Act. As in other parts of the country, where we have been successful in implementing similar laws, it aims to ensure fundamental labor protections for freelance workers, enforced by the State Labor Commissioner and the Attorney General.

Freelance 125
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3 Tasty Ingredients for Full-Flavored Miniature Stories

Enchanting Marketing

Lately, my business has been in a bit of a pickle. For years, I’ve relied on Google as the main source of new blog readers and students for my courses. Unfortunately, Google traffic has dropped off so much, that I started to fear for my business. I needed to do something. So, 5 months ago, I jumped back into LinkedIn. The first two months on LinkedIn, I felt anxious and overwhelmed.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

Facebook and Instagram are currently the go-to social networks for B2C marketers. But in the B2B space, LinkedIn is still king. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. According to the Pew Research Center, 53% of college graduates use LinkedIn.

Brand 111
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Why Copywriting Matters: Some Encouragement for the Exhausted Freelancer

Copywriter Collective

Writing is an equally rewarding and isolating freelance profession. It’s so easy to get stuck in mindsets like imposter syndrome when we work alone. I’ve even found that honing my skills over nearly a decade in digital marketing made my mindset worse at times. Sometimes, I struggle to remember why copywriting matters when it feels so easy. Facing these moments with honesty is the first step in defeating professional exhaustion and discouragement.

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How To Self-Promote Your Blog Without Annoying The Internet

Blogging Wizard

How do you get your blog noticed outside of your own website without being an annoying pest? If there’s one thing the internet hates it’s seeing people promote their own.

Promotion 209

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Freelance Isn’t Free goes into effect in New York State on August 28th

Freelance Union

The independent workforce makes up over a third of the country, with New York being home to the largest population of independent contractors. We continue to see the real-world consequences of NYC’s groundbreaking Freelance Isn’t Free Law that has protected over 2,500 freelancers and recovered over $3 million in owed compensation for their work in New York City - Now, freelancers across New York State will have similar safe-guards to receive timely payment and be free from exploita

Freelance 140
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How to Write Like a Human, Wholeheartedly

Enchanting Marketing

Heather is sitting at her desk, staring at her laptop. For the umpteenth time, she’s anxiously scrolling through her LinkedIn feed. So much content. Mostly bland. Even some popular posts feel rather non-descript. Heather wants to be different. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Why write if your followers just shrug their shoulders?

Writing 246
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Travel SEO: 8 Strategies From Actual Travel Publishers and SEOs

Ahrefs

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO.

SEO 119
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9th Edition of The New Rules of Marketing & PR Publishes Today

David Meerman Scott

It’s the new, new! The 9th edition of my international bestseller The New Rules of Marketing & PR is available today in print and ebook editions the USA and Canada and will soon be available in other countries! First published in 2007, in the same month as the iPhone 1 was released, New Rules has been completely updated with new stories and strategies to reach buyers directly.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How To Be More Consistent (And Efficient) As A Blogger

Blogging Wizard

Are you struggling to stay consistent with your blog? New blogs have to overcome a lot of hardships. One that’s not mentioned nearly enough is just how hard it can.

Blogger 194
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Make an Open-and-Clicked Case: 19 Do’s and Don’ts To Improve Your Email Marketing 

Content Marketing Institute

Your audience’s inboxes are a crowded but extremely valuable space. Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World.

Marketing 116
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How We’re Bringing Affordable Healthcare to Freelancers

Freelance Union

The landscape of work is changing rapidly, with freelancers making up an increasingly significant portion of the workforce. However, one of the most pressing issues facing self-employed workers, and 8% of all Americans, remains access to affordable, comprehensive health insurance. The Freelancers Union is committed to addressing this critical need and advocating for policy changes to ease the burden on independent workers.

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4 Questions to Strengthen Lean Manuscripts

Jane Friedman

AI-generated image (ChatGPT): book that’s growing happily in size. Today’s guest post is by Lisa Fellinger , an author, book coach, and editor. I have a small confession to make: I’ve never been told I need to cut words from my manuscripts. In fact, I’m the author envious of anyone who needs to do so because I’m the one struggling to get my manuscript up to my target word count.

Writer 120
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Write a Post-Interview Thank-You Email

Grammarly

Sending a post-interview thank you email may be the one thing that sets you apart. (Surprisingly, according to a study by Robert Half , many job candidates don’t bother to send a post-interview thank you note.) Not only will writing one show you’re serious about the job, but it can have a huge impact on the employer’s impression of you. In fact, many hiring managers in the same study consider whether or not they received a thank you note as part of their final decision.

Post 111
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11 Best Search Engines to Use Instead of Google

Backlinko

Google may be the king of search engines. But even kings have their flaws. Despite its immense popularity, Google isn’t perfect. Google’s dominance in the search engine market and data monopoly raises serious privacy concerns among users. And those frequent algorithm updates can wreak havoc on website rankings. Recently, Google’s AI Overviews even suggested adding glue to pizza as a solution to “cheese not sticking to pizza.” Crazy, right?

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8 Guidelines To Follow For Writing Longer Posts Faster

Blogging Wizard

Do you shy away from writing longer, authoritative blog posts in fear of how long it will take? All you need is a better approach to writing blog posts in.

Post 204
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7 Ancient Archetypes That Give Your Content Fresh Relevance

Content Marketing Institute

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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50 Bootstrapped SaaS Companies Dominating SEO in 2024

Ahrefs

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API.

SEO 106
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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently

Everyone loves a good story, and your customers are no exception. But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. It’s not just about spinning a good tale; it’s about building trust and creating connections by allowing your customers to do the talking for you.

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From AI Detection to Authorship: How Grammarly Empowers Responsible AI Use

Grammarly

At a time when AI-based communication tools are increasingly prevalent, Grammarly continues to deepen our expertise in evaluating text originality and responsible AI use. We’re launching originality features that combine plagiarism detection, auto-citations, and citation style formatting with newly developed AI detection. These capabilities address the growing need for transparency and accountability in the context of AI-generated content.

Text 108
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The Power of Local Groups in Professional Associations

AIIP

by Marj Atkinson, AIIP Local Groups Chair Professional associations play a crucial role in career development, networking, and industry advancement. Given that AIIP operates internationally, local groups can form the backbone of community engagement and personalized support. Here are some ways local groups benefit both members and the broader association.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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33 Blog Title Templates To Fill Out Your Editorial Calendar With Click-Worthy Content

Blogging Wizard

Ready for a list of blog title templates that can help you fill your editorial calendar with content that will take your blog to the next level?

Editorial 188
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How To Create User Stories That End Frustrating Conversations About Marketing

Content Marketing Institute

A CEO and a data scientist have a conversation about generative AI in marketing. Both parties leave frustrated. But the friction could have been dissipated if they had created user stories that got everybody on the same page.

Marketing 110
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Keyword Relevance: What It Is, and How to Demonstrate It to Google

Ahrefs

Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages.

Keywords 107
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Author Mindset Tips And Publishing In Germany With AD Wilk

The Creative Penn

How can you move past your limiting beliefs to find success as an author? How can you successfully self-publish in Germany? Andrea Wilk shares her thoughts in this episode. In the intro, how to cope with writer conferences [ Ink in Your Veins ]; Author Nation schedule ; Conde Nast signs a licensing deal with OpenAI [ Hollywood Reporter ]; Breaking down AI misconceptions [ Brave New Bookshelf ]; Blood Vintage Kickstarter.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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4 Practical Strategies to Navigate the AI Revolution Responsibly

Grammarly

In today’s evolving technological ecosystem, AI is becoming a cornerstone among tools businesses use for growth, efficiency, and competitive advantage. Even if you aren’t actively looking for AI solutions for your business, AI is becoming integrated into the tools you already use and will be a part of your tech stack. The pace of development means it’s wise to have a process for evaluating and adopting these technologies.

Banking 100
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How To Find Low-Competition Keywords for SEO

BKA Content

How To Find Low-Competition Keywords for SEO Even though Google users search billions of times every day, an astounding 15% of queries are keyword phrases the search engine hasn’t seen before. This presents an amazing opportunity for search engine optimization. Instead of fighting tooth and nail to rank in the top spots for a well-known keyword, why not skip the line by discovering new keywords instead?

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12 Best Instagram Analytics Tools (2024 Comparison)

Adam Connell

Looking for the best Instagram analytics tools? You’re in the right place. Instagram analytics tools enable you to accurately measure your performance and growth over time, so you can see what’s working and what isn’t. Plus, they provide invaluable insights about your audience and competitors that you can feed back into your strategy. I wanted.

Audience 103
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23+ Roles You Might Need on Your Content Marketing Team

Content Marketing Institute

Great news! The 2025 budget is bigger, and you can add a new role on your content and marketing team. Do you go for a position related to analysis, operations, creation, or something else? Here are two dozen options to contemplate.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!