January, 2025

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Don’t Let AI Dull Your Creativity

Nick Ursborne

As a writer, marketer and product creator, I find myself working with AI every day. I use it for research, ideation, outlining, proofreading and more. I can barely imagine getting my work done without AI. And yet Does working with AI make me more creative or less creative? Back when I started working as a trainee copywriter at an ad agency in 1979, I was just four years out of school.

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4 Types of Weak Words: How to Spice Up Bland Content

Enchanting Marketing

Do you ever read back a draft and wonder what happened? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. Yay! To celebrate, you pour yourself a glass of wine, before going to bed. Editing is for tomorrow. But when you read your draft again … You feel disappointed. Your writing sounds bland. Grrrr.

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SEO Tactics: 9 Ways To Boost Your Rankings & Traffic

Blogging Wizard

Want to drive more traffic to your website? Im guessing that answer is a resounding yes. In which case, you cant really ignore search engine optimization (SEO). That is unless.

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Free Speech vs. Algorithmic Manipulation

David Meerman Scott

The term Free Speech has been tossed around a great deal in the past few years. While I am one hundred percent all in for freedom of speech, the amplification of ideas on social networks like X and Facebook is quite different.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

If youve ever wondered how to make AI work for you as a copywriter or business owner, buckle up. In the last 12 months, Ive spent minimum 260 hoursyes, 260 hoursinside ChatGPT and Claude. Thats not even counting the time spent in AI tools baked into other software. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows.

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The Surprising Complexity of Picture Books

Jane Friedman

Photo by Kindel Media Todays post is by author and book coach Janet S Fox. To most readers, picture books appear to be simple stories, easy to write and short in length. New writers often enter the world of writing for children by attempting to write picture books rather than longer form stories, only to discover that picture books are not easy to write at all.

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More Trending

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28 AI Marketing Tools to Save Time and Boost Performance

Buffer

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building.

Marketing 112
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How To Outrank Your Competitors Using Google Gemini for SEO

BKA Content

How To Outrank Your Competitors Using Google Gemini for SEO What if you could get direct insights on improving your content from Google? Good newsyou can. By using Google Gemini for SEO purposes, theres a way to identify why your content isnt ranking and learn how to make it better than your competitors. With countless factors influencing Googles rankingsand limited transparency about their algorithmsits no surprise that content creators often find themselves frustrated.

SEO 104
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Maximize Client Referrals by Partnering with Complementary Freelancers

Freelance Union

As a freelancer, you might have clients request services from you that you can’t deliver. However, plenty of other freelancers could offer that service. Enter cross-referrals and professional networks for freelancers , which allow you to refer clients to other freelancers with different skill sets.  Partnering with others who have complementary skills allows you to offer broader services to clients and build lasting relationships that benefit everyone involved.

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What Are Authoritative Sources & How to Find Them

ContentWriters

Conducting research is one of the most essential parts of the content writing process. The internet is full of false claims, and consumers are acutely aware of this fact. According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Turn Your Short Pieces Into a Finished Nonfiction Book

Jane Friedman

Photo by Giulia May on Unsplash Todays post is by author Lara Lillibridge. Have you amassed a heap ofassorted essays, flash pieces, chapters, ideas, and you think you have enough to turn it into a book? Does it seem scattered and overwhelming and youre not sure what will fit where and it is all rather daunting? Never fearhere is a step-by-step guide to turn your hot mess into a hot dish. 1.

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What Are GPTs? Everything You Should Know

Grammarly

GPTs are an advanced AI technology that powers tools like ChatGPT and coding assistants. Known for their ability to understand and generate humanlike language, GPTs have become a cornerstone of modern AI applications, offering solutions in creativity, productivity, and data analysis. This article explores what a GPT is, how it works, its evolution, and its real-world uses, while also highlighting its advantages and limitations.

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The Writer’s Flywheel in 14+ Illustrations

Enchanting Marketing

Does content marketing sometimes feel like a challenge? Like you’ve got to produce a never-ending stream of content? A blog. A newsletter. LinkedIn. YouTube. Insta. Wherever you’re marketing you business, it may never seem enough. Never enough content. Never enough time. Soooo … how do we stay sane? I’d like to offer a different perspective on marketing and writing for your biz.

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Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? How to beat AI and short attention spans by writing with purpose and intent. Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. AI is cranking out copy faster than Hunter S. Thompson on methamphetamine, and human attention spans have shrunk to those of a gnat.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Balancing Multiple Clients and Tasks: 6 Best Practices

Freelance Union

Studies show that 58% of freelancers find it challenging to manage their time. I have personally experienced this challenge as a freelance writer. I sometimes struggle to maintain productivity and deliver high-quality work while meeting deadlines. My mind tends to become more scattered when I juggle multiple writing tasks or clients.   However, I have been in the business for a long time.

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6 Ways To Keep Track Of What’s Trending In Your Niche

Blogging Wizard

One of the best ways to gain more traction, especially as a new blog, is to cover trending topics and breaking news stories in your niche. Keywords for these stories.

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Get Out of the Silo

Jane Friedman

Photo by Masood Aslami Todays post is by writer and creativity coach Anne Carley ( @amcarley.bsky.social ) who believes#becomingunstuck is an ongoing process. Were not alone. As creative people we want to be aloneand sometimes need to be. But underneath it all, were not alone. Were primates, which means were fundamentally social creatures. Its easy for me to forget this truth, and to my detriment.

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Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The first wave of AI adoption has been focused on efficiency and productivity. Businesses want to do more with less, and they want to do it faster. While volume and efficiency gains are quick wins when it comes to AI tools, these wins are short-lived as competitors follow suit. As we look to the future, the real differentiator will be how teams use AI to do things that have never been done beforehow we learn to operate and access categorically different levels of creativity.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Freelance Writing Jobs: 39 Online Magazines That Pay $100+

Make a Living Writing

Wondering if there are online magazines that pay decent freelance writing rates in 2025? You’re not the only one. It’s a volatile time for almost everybody. But businesses, magazines, and digital publications still have freelance writing jobs they need to fill. In many niches, the demand for well-written articles and writers who know how to dig up solid research, interview sources, and hit tight deadlines is even greater than before the pandemic.

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The 5 Best AI Tools for Your Website’s SEO in 2025

BKA Content

The 5 Best AI Tools for Your Website’s SEO in 2025 A recent HubSpot study discovered that 68% of marketing leaders reported positive benefits from using artificial intelligence tools. With AI revolutionizing the way businesses approach SEO, its no surprise that many are eager to explore its potential. Are you ready to jump in and learn about the top AI tools for website SEO (search engine optimization)?

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How to succeed in freelance blogging

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] There’s an increasing popularity in the freelance blogging profession these days. Many freelance bloggers earn an income by creating exemplary content or collaborating on social platforms, including Instagram, TikTok, and YouTube.

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Bridge Sales and Motivation with Powerful Copy

Copywriter Collective

POV: youre standing in front of a vending machine and your eyes scan over the array of snacks behind the glass. You know you shouldnt; you just ate lunch. But then you notice the tagline plastered on the machine: Fuel Your Greatness. Boom. Suddenly, that chocolate bar isnt just a snackits a ticket to your next big achievement. That is the power of copywriting.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Should You Hire a Professional Designer for Your Book Interior?

Jane Friedman

Photo by Leslie Duarte Castro Todays post is by freelance book designer Andrea Reider. Many independent authors design and format their own books to save money. Working with a professional book designer for your print book interior can cost between $2.00 and $3.50 per page, and theres no guarantee that a book will sell enough copies to earn back that fee.

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Boosting Techniques in Machine Learning: Enhancing Accuracy and Reducing Errors

Grammarly

Boosting is a powerful ensemble learning technique in machine learning (ML) that improves model accuracy by reducing errors. By training sequential models to address prior shortcomings, boosting creates robust predictive systems. This guide covers how boosting works; its advantages, challenges, and applications; and how it compares to bagging. Table of contents What is boosting?

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The First 50: How To Come Up With Post Ideas For Your New Blog

Blogging Wizard

Learning how to start a blog and get it online is difficult enough. How do you also come up with content ideas? There are numerous ways to come up with.

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Nonprofits & Competitive Intelligence: A Good Combination

AIIP

By Yvonne Davis Competitive intelligence is a process for evaluating your organization and its business position within a given industry. Before there is a collective throwing of hands in the air and saying we are not Procter & Gamble or Nvidia (big companies familiar with their competitors), lets take a look at some of Read More » The post Nonprofits & Competitive Intelligence: A Good Combination appeared first on AIIP Connections Blog.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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3 Ways how to develop a unique writing style as a freelancer

Freelance Union

This article is posted with permission from our partner MacPaw. MacPaw makes Mac + iOS apps that have been installed on over 30 million devices worldwide. Freelancers Union members receive 30 days of free unlimited access to CleanMyMacX and Setapp:  [link] What’s really important in the freelance writing world is developing a unique writing style and improving as a professional.

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The Ultimate Guide to Digital PR: How It Drives SEO Success in 2025

The Hoth

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? Digital public relations (PR) is a marketing tactic that exclusively uses online channels to: Boost brand awareness Gain credibility with your target audience Acquire authoritative backlinks from relevant websites Build relationships with journalists, news sites, and media sites As a marketing practice, public relations has been around for a

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Avoid a Creative Slump By Writing and Publishing in a Different Medium

Jane Friedman

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. Through a quirk of fate, I avoided the dreaded first-book comedown that often follows the publication of a debut work. The feeling of having poured everything into a single personal project and then wondering, whats next? never quite hit me. Thats because after the release of Chasing Portraits: A Great-Granddaughters Quest for Her Lost Art Legacy (NAL/Penguin Random House), I pivoted to finishing my do

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Supervised vs. Unsupervised Learning: Differences, Benefits, and Use Cases

Grammarly

Machine learning (ML) powers many technologies that we rely on daily, such as image recognition and autonomous vehicles. Two foundational approaches supervised and unsupervised learningform the backbone of these systems. While both are key to training ML models, they differ in their methodology, goals, and applications. In this guide, well compare these two approaches, highlight their differences, and explore their benefits and challenges.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.