August, 2014

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Five Practices That Serve Me Well as a Copywriter

Susan Greene

Over the years I’ve been a professional copywriter, I’ve developed several practices that serve me well. The following essay appears in a book entitled, “The Power of Five” published by Donna Kozik. It describes five activities that I, Susan Greene, do consistently and believe contribute to my success in business as a freelance copywriter. 1.

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Win a Scholarship to the Best Writing Course for Business Owners

Men With Pens

'Each time I prepare for a new session of the Damn Fine Words writing course, I open up the DFW writing contest. Many people tell me they wish they could register for the course, because if they could just get in. they''d finally have the skills to write engaging website copy that pulls in much-needed clients.they could make more money, instead of guessing at what to write and struggling to get words out on the page.they could feel excited and happy about writing for their business for the first

Writing 71
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How to Optimize Your Content for Authorship Success

ProBlogger

'This is a guest contribution from Jaclyn Freeman. Who are you? Don’t fret – this isn’t philosophy class and no, we’re not trying to steal your identity. One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. .

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Why You Have a Better Chance of Landing a Guest Post Than You Think (and How to Do It)

ProBlogger

'Image via Flickr user Freddie Peña. This is a guest contribution from writer Ali Luke. Do you ever think about guest posting but worry you’re not ready? You probably already know that guest posting is one of the most effective ways to build relationships in the blogging world, get writing credits, and grow your audience … . … yet you might worry that no-one will take your posts, because you’re too new to blogging, your own audience is too small, or you’re not (yet) a great writer.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Theme Week: Tips and Tricks to Nail Facebook Advertising, a Webinar with Jon Loomer

ProBlogger

'Jon Loomer , the King of advanced Facebook marketing, recently stopped by ProBlogger.com to share his insight and specialist tips on all things Facebook advertising. Not just for business with big budgets, targeted Facebook ads and a little forethought can be useful for any kind of blogger wanting to reach out to readers. The full webinar is available for ProBlogger.com members (you can sign up here ).

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Blogging for Business – Why it Works

ProBlogger

'This is a guest contribution from Maria Mincey. Based on study by HubSpot , the companies that run a business blog have 97% more inbound links. Now, that’s a statistic that should set rolling the blogging mills of enterprises – be them startups or multinationals. . Official blogs have had proven benefits for businesses. The very fact that they jazz up the monotonous tone with which a brand is communicating to its audience, and replace it with a line of communication that is much core conn

IT 51

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How to Use Your Blog to Leverage Social Proof and Increase Your Authority

ProBlogger

'This is a guest contribution from Ad am Connell. Have you ever wanted your readers to take more notice of what you have to say? You’re not alone. And have you ever wanted other bloggers, journalists and writers to reference you as an expert in top publications on the web? Countless others have done this and you can too. But HOW? The answer is social proof.

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How to Make Friends and Influence People at the ProBlogger Event

ProBlogger

'This is a guest contribution by blogger Johanna Castro. Day one of the ProBlogger conference dawns, and butterflies are probably winging around your stomach as if making a bid for freedom. For many of us this day has been eagerly anticipated for about 6 months, and it represents one of two days in which you’ll meet some of the biggest names in blogging: Presenters, bloggers, media celebrities and a heap of new friends.

Food 49
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Top 5 SEO Techniques That Will Hurt Your Business

ProBlogger

'This is a guest contribution by Greg Whelan of RankExperts. 5. Relying on Backlinks Alone. The use of SEO has been on the rise for a long time, especially for people who venture in online business. However, while SEO is considered a core tool in enhancing online businesses, the same trend can trigger adverse effects if not implemented in the right way.

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How to Use Content Themes to Make Blogging a Snap

ProBlogger

'This is a guest contribution from Sonja Jobson. This might sound familiar: you’re staring at a blank screen, panic slowly rising, headache setting in, mind blank. You’re due to publish a blog post but you have absolutely no idea what to write about. Again. The “writers block” cycle can put a serious cramp in your blogging style, but contrary to popular opinion, it’s not a mysterious ailment with no known cure.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Business Led by Technology: How Mobile Commerce is Dominating Total eCommerce Activity in 2014

ProBlogger

'This is a guest contribution from online journalist and entrepreneur Megan Ritter. Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Depending on personal preference, people have the option to choose from an iOS, Android, or Windows device, and you dont necessarily have to break the bank anymore to have the latest and greatest in technology.

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Theme Week: Your Guide to All Things Facebook

ProBlogger

'Facebook – whether you love it or hate it, there’s no denying that huge numbers of your readers are on it. And although it can be confusing, frustrating, and increasingly a “pay for results” platform; with a bit of knowledge up your sleeve, you can really make it work for you and your blog. This week we are delving into all things Facebook – from organic to paid reach, we will cover what you need to know to get the edge and be successful on the world’s bigges

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Stop Writing for Free and Launch Your Own Profitable Blog

ProBlogger

'You’ve spent countless hours crafting article after article. Your articles have generated thousands of page views. You feel pretty successful in terms of exposure, but large media companies are not knocking down your door to hire you. That paying gig you have been dreaming of still seems just as far away as it always has. Your writing hasn’t earned you a dime, and your exposure hasn’t done anything but bring you momentary comfort.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

'Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Facebook: The Lowdown on Advertising, and What We’ve Found Works Really Well

ProBlogger

'Often when I float the idea of advertising amongst my blogging colleagues (including Darren) I get looks of skepticism, dismissal, and that blank empty stare of disinterest. You might have that look on your face already. In some ways I can understand that sentiment. As bloggers, for more than a decade we have leveraged our content as the main drawcard for attracting visitors to our blog through free means such as organic search (SEO), social media, and incoming links and referrals.

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How to Write Smart Content on Days You’re Feeling Dumb & Distracted

ProBlogger

'This is a guest contribution from Pratik Dholakiya. It’s Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you’re going to write about. You know you should get on with the task but your hands don’t move and your brain refuses to boot up.

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Facebook Theme Week: Organic or Paid?

ProBlogger

'At a recent team meeting at ProBlogger HQ to plan the theme for our next ‘theme week’ here on the ProBlogger blog I nervously suggested that we should create a week long series of posts on the topic of Facebook. As the word came out of my mouth I found myself almost involuntarily shuddering because I know that there’s a lot of mixed feelings among bloggers about the network right now and I half expect that we’ll get our fair share of ‘I’ve given up on Faceboo

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Facebook Theme Week: Boost Your Organic Reach with These Tips

ProBlogger

'It’s a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our posts seen by our likers, versus Facebook’s desire to not overwhelm its users with thousands of updates every single time they log on. With so many users on the world’s biggest social media site (Darren said this week it’s been logged as 1.317 billion monthly active users in the second quarter of this year), the potential for reader overload is astronomical.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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How to Build a Blog Worth Monetizing

ProBlogger

'Earlier in the week I co-hosted the popular #BlogChat Twitter chat. The topic was ‘How to Build a Blog Worth Monetizing’ – a massive topic. The hour-long Twitter chat was one of the fastest moving Twitter chats I’ve been involved in (and the biggest BlogChat ever according to it’s founder Mack Collier ). We covered heaps of ground but I thought I’d pull out some of my most RT’d and commented upon tweets from the hour here as a blog post.

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5 Tips From a Bestselling Author (and Former Luddite) on Overcoming Blog Phobia

ProBlogger

'This is a guest contribution from author Eileen Goudge. There’s no such term as “blog phobia” as far as I know, but the condition is very real, I assure you. I know authors who quake at the mention of blogging, as I once did before I got a handle on it. My professional writing career began in an era when authors were expected to do only one thing: write a kickass book.

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10 Vital WordPress Security Tips

ProBlogger

'This is a guest contribution from John Philips. 10 Vital WordPress Security Tips. Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood.

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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

'This is a guest contribution from Kyle Metcalf, of Rackspace Digital. Choosing the right vehicle all depends on the trip you have in store. Just as you wouldnt take a Formula One racing car off-roading through the Rockies, a rugged 4×4 Jeep wouldnt stand a chance on the track against an aerodynamic one-seater. Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS).

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How to Create Massive Value Content & Blow Your Readers’ Minds

ProBlogger

'This is a guest contribution from Pooja Lohana. Let’s face it. Your readers are selfish. The moment they land on your blog, they look for “what’s in it for me?”. And that’s not such a bad thing after all. Knowledge is power. Once you know what they are looking for, you can serve it to them. At the time of writing this, there are 152,000,000 blogs on the Net.

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Facebook Week: Putting it All Together

ProBlogger

'It has been an action-packed Theme Week here at ProBlogger as we delved into making Facebook work for you. We’ve been hearing for a long time now that bloggers and small business owners are both confused and frustrated with the platform – where they once enjoyed using it to interact with their audience, they now faced algorithms that meant they needed to work harder to be seen by everyone who had signed up to receive their updates.

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Facebook Theme Week: Case Studies of Popular Pages (and What They’re Doing to Get Great Engagement)

ProBlogger

'There has been much discussion in blogging circles of late about Facebook and the effects their algorithms have on reaching all your “likers” with each of your posts. While Darren mentioned yesterday in his brief overview of organic vs paid reach that both have positives and negatives, the fact remains that many bloggers are still doing their best to increase their engagement organically.