August, 2013

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4 Reasons You Procrastinate and How to Break the Cycle

Men With Pens

'It’s the night before I have to submit an article. I''m typing away as fast as I can in my "hunt and peck" finger style just to hit the deadline. Or it’s the night before that report is due. The one I''ve known about for, at least, two weeks. And, again, here I am, working my fingers to the bone, exhausted because I''ve stayed up far too long. Why do I do this to myself?

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20 Quick Tips on Writing Great Blog Posts

ProBlogger

'In preparation for an interview on writing great blog content, I jotted down some ‘quick tips’ While they are all short I hope that they might spark some ideas – enjoy! Tell your story – it is what makes your content unique [ tweet this ]. Share how you feel – it will take your readers to a deeper place [ tweet this ].

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The Most Powerful Secret to Winning New Clients

Men With Pens

'The success of Men With Pens was forged on one valuable secret that consistently earns us respect, lands us new projects, books up our schedule and makes for unbelievably happy clients. It isn''t mystical voodoo. It''s not rocket science. It''s just plain common sense. and so often overlooked you''d be amazed. I''m willing to share this secret with you.

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Win a Scholarship to Damn Fine Words, the Writing Course for Business Owners

Men With Pens

'For several years now, the Damn Fine Words writing course has changed how businesspeople write the content that helps them market, sell and succeed. They learn new, effective writing techniques that speed up their content-creation process, get a huge boost of confidence, and learn how to produce all sorts of articles, blog posts, website copy and ebook content with pride and glee, completely stress-free.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Get Dreams Out of Your Head [And a Video of Me Wearing Tights]

ProBlogger

'Last month I had the honour of speaking at the World Domination Summit in Portland. Conference founder, Chris Guillebeau, gave me the brief of sharing my story and to share some tips and ideas for helping people to lead remarkable lives in a conventional world. He also said he didn’t want me to just talk about blogging – a task I found very refreshing!

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10 Hurdles I’ve Faced as a Blogger and How I Got Over Them

ProBlogger

'Last night while speaking at a small event here in Melbourne I was asked to identify the most common hurdles that bloggers face in building profitable blogs. It was a tricky question to answer – not because there are not many hurdles… but because there are so many and each blogger seems to face their own unique set of them. Here are a few of the hurdles that I’ve faced and some further reading on how I got over them. 1.

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Blog like Hemingway: 5 Writing Tips to Improve Your Blog

ProBlogger

'This is a guest contribution from Victoria Elizabeth, writer for the Ometria Blog. If Ernest Hemingway were around today, he would have made an excellent blogger. From online news sites to individual industry experts and straightforward enthusiasts, people are using blogs as a way to attract consumers to their goods, services and information. With all the blogs out there on the internet, it can be difficult to weed out the good from the bad.

Writing 51
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How To Stop Your WordPress Blog Getting Penalized For Duplicate Content

ProBlogger

'This is a guest contribution by Felipe Kurpiel, an internet marketer. I came across this topic by accident. One day I was monitoring my analytics data I noticed a big drop on my traffic stats and I didn’t understand why. Actually, I had a hint because I was starting to interlink my posts. That gave me a clue that the problem was internal which I thought was a good thing.

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Building a Blog Brand, Posting Frequency and Choosing a Niche [Speed Q&A]

ProBlogger

'In our most recent webinar we had 700 questions submitted by attendees – many of which we simply didn’t have time to cover. Here are 3 of those questions and some quick answers. How to Build a Brand for Your Blog. “What is the most important rule of thumb for building a brand?” – David. I think the most critical thing you can do in building a brand around your blog is to give some time to considering what kind of brand you want to build.

Brand 49
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Have You Ever Had a Blogging Mentor or Coach?

ProBlogger

'I’m regularly asked if I have a blogging mentor or coach – or if I’d consider being one for someone else. I’ve never had a formal coach or mentor myself although there have been plenty of people who have given me advice along the way. I have not offered any kind of coaching service for many years as I found I could be more helpful to more people by writing content here on ProBlogger than working 1 on 1 with people.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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4 Tools for Creating a Bulletproof Idea Capture System

ProBlogger

'This is a guest contribution by Charles Cuninghame is a freelance content writer. Have you ever experienced the terrible frustration of remembering you’ve had a great idea for a blog post or e-book you’re writing, but not being able to remember exactly what the actual thought or idea was? ‘ Don’t you hate that! Every blogger knows that ideas are the lifeblood of a successful blog.

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Branding your blog is difficult, or is it?

ProBlogger

'This is a guest contribution from Olivia Rose. How much time have you spent on the branding of your blog? If you haven’t branded your blog, you may not realise what you’re missing out on. Branding a blog is extremely important but it is also a bit of a nebulous concept to those who are not professionals in the marketing industry. The first step is to understand what a brand is and how it can help you develop your blog and reach and retain your audience.

Brand 47
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The Why and How of Split Testing for Bloggers

ProBlogger

'This is a guest contribution from Michael Johnston, co-founder of MonetizePros.com. Split testing has become an absolute must for anyone running an e-commerce site or driving PPC traffic to a landing page. The benefits of disciplined experimentation have been well documented, and any serious e-commerce company has embraced split testing as a surefire way to grow revenue and improve ROI.

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6 Tips for Managing Multi-Author Blogs Without Losing Your Mind

ProBlogger

'This is a guest contribution from Alexis Grant, an entrepreneurial writer and digital strategist. Managing multi-author blogs can be a lot of work; you’re juggling contributors, an editing funnel, your calendar and maybe even promotion on social channels. But if you put certain systems in place, stay organized and know where to focus your efforts, you can decrease your time spent on the project while significantly increasing your blog traffic.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What Fears Have You Overcome as a Blogger?

ProBlogger

'Many times when I speak to new bloggers (or Pre-Bloggers) and ask them what might be holding them back from taking their blogs to the next level (or holding them back from starting blogging) the response I get is around ‘fear’ What if nobody reads? What if I can’t write well? What if people laugh… or worse… what if they attack me?

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3 Simple Questions to Understand Why Your Affiliate Promotions Are Not Converting

ProBlogger

'I had an email this morning from a blogger who has built a great loyal readership to their blog and who has been attempting to monentize that readership lately by doing some affiliate promotions on that blog. The problem – nobody is buying anything that they promote. I spent a few minutes on Skype with the blogger to unpack the problem and asked a series of questions to try to get to the heart of the matter.

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The Truth about Food Blogging

ProBlogger

'This is a guest contribution by Amy Murnan, writer of TheFreshFresher. . It is slim pickings in the world of food blogging. I know this because, about a year ago, I had a bright idea. I said to myself – hey, don’t worry about your lack of job prospects after graduating University! You like writing and you like cooking, so start a food blog – you’re bound to get a book deal!

Food 45
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Bloggers To Watch: Jen Bishop talks about how to become a full-time blogger

ProBlogger

'Jen Bishop is the creative force behind Interiors Addict , the leading Australian blog dedicated to interiors and home wares. She was made redundant a year into starting her blog and was accidentally thrust into the world of full-time blogging. I’ve loved watching her journey. She started off with a hobby blog on Tumblr and now reaches over 50,000 readers each month.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Jeremy Schoemaker’s Ninja Tricks for Long Form Sales Pages

ProBlogger

'This is a guest contribution from Stephan Spencer. Web entrepreneur and founder of hugely successful ShoeMoney Media Group and the Shoemoney blog , Jeremy Schoemaker has found incredible success in the use long form sales pages. Although at an early point in his web-marketing career he questioned the effectiveness of such approaches, once he actually started using long form sales pages to market his online products, he was amazed by their success.

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Attend the ProBlogger Training Event Virtually

ProBlogger

'Are you looking for a little inspiration and guidance in your blogging as you head into the rest of 2013? The Problogger Training Event Virtual Pass could be just what you need. In March this year when I announced the 2013 ProBlogger Event I did so quite nervously because we’d book a venue with 450 seats (up from 300 the previous year) in a new location.

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Optin Skin Plugin Review

ProBlogger

'In June, Darren shared 3 Ways to Get More Subscribers for Your Blog. In that post, he identified the area under the blog post as being one of the ‘hot zones’ for calls to subscribe. This area is a solid location to place a call to action, but it can require some effort to style a subscribe form that fits with your theme. In this post, I will be reviewing a plugin that helps you easily create appealing opt-in forms and social share boxes to your blog.

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Increase your SEO with Team Content Marketing!

ProBlogger

'This is a guest blog contribution from Matt Ganzak, founder of EliteGurus.com and BuildNetworkPlus.com. Content marketing and SEO is getting more difficult. Each day, there are thousands of new domains purchased and thousands of new websites going online. Most new bloggers and content writers will get started with their site, staying active for a couple months, and then reality hits them.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How I Stopped Waiting to Become a Writer, Quit My Job & Launched My Dream

ProBlogger

'This is a guest contribution from Jeff Goins of Goins, Writer. It took me six years to become a professional blogger. And four and a half of those years were spent waiting. For years, I read blogs, bought books, and watched videos about ordinary, everyday people making the colossal shift from day job to living their dream. I seethed with envy and bitterness as I saw friends skyrocket to success, living out their passions.

Writer 55
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11 Characteristics I Look for When Hiring Writers for My Blogs

ProBlogger

'Two months ago I went through the process of hiring a small group of writers to write weekly tutorials for Digital Photography School. I’ve written about the process of how I hire writers previously here on Problogger but today want to share some of the qualities I look for in the writers I hired this time around. My hope is that it might both help those who are hiring bloggers but also those who are applying for blogging jobs.

Writer 51
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Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog

ProBlogger

'This is a guest contribution from Ali Luke. Does your blog lack something? Maybe you post regularly, but your posts aren’t getting many comments or shares. It feels like no-one’s reading. What you need is pillar content. (Also known as “cornerstone content” and “evergreen content”.) These posts get links, shares, and comments. They’re posts that you’re proud to have written; ones that readers can return to again and again.

Content 53
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5 Intellectual Property Laws about the Internet Bloggers Need to Know

ProBlogger

'This is a guest contribution from JT Ripton, a Freelance writer from Tampa. Image via Flickr by auggie tolosa. Intellectual property law protects much of the content that you enjoy on the internet. Though you aren’t always required to pay to enjoy this content, that doesn’t make it free for all types of use. Since many intellectual property laws haven’t yet been adapted specifically for the Internet, here’s a rundown of the basics you can use to safely guide your decisions.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.