January, 2023

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When a publisher might not do as good a job as a self-publishing author

The Idea Logical Company

We’ve previously explored what I called “the end of the trade publishing concept” , which stems from the now wide-open opportunity to publish available to anybody with a computer and something to deliver as a book. It feels like we may have reached a new benchmark: admittedly a very fuzzy one. But it looks like it has become very difficult, bordering on impossible, for a commercial entity to make money consistently publishing new titles.

Publisher 299
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How a Bestselling Author Revises One Sentence: A Lesson in Vivid Writing

Enchanting Marketing

Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?

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10 Best Creative Writing Courses in India

Write Freelance

Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing. I wanted to hone my skills and practice fiction writing too, which is when I started looking for creative writing courses online. For a while, I even considered getting an MA in creative writing in India.

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My Favorite Ways to Use an AI Writing Tool as a Freelance Writer

Elna Cain

Have you been hearing a lot about AI and AI writing tools? ChatGPT is here, and everyone is going bonkers on Twitter. Wherever you look, it’s on Youtube, Medium, and Google! The age of an AI writing tool is here, and as freelance writers, we need to EMBRACE this new way of writing. I know many writers are thinking this is the end of freelance writing, but it’s not.

Freelance 284
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How To Streamline And Improve Your Blog’s Customer Support

Blogging Wizard

Most bloggers, regardless of their monetization methods, want to hear back from their audience. Whether you are providing services or selling courses, your blog’s “Contact us” page is your main.

Blogger 253
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After working alone for over 35 years, I now have a full-time assistant. And it’s an AI.

Nick Ursborne

I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy. I’ve been using it as a brainstorming buddy and an information-cruncher. As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website. I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while.

Freelance 248

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Google’s New Experience Algorithm Update

Neil Patel

You’ve heard of Google E-A-T algorithm before…. If not, it just stands for expertise, authority, and trust. Which is part of their algorithm and you can optimize for it by following this. But Google decided to add an extra “E” to E-A-T. So now it’s E-E-A-T. So what’s this new “E” that Google added? It stands for experience. So what’s the difference?

Medical 145
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6 Ways AI Can Support Your Content Creation

Buffer

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.

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The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz

AI is a force multiplier for great writers. It took us a long time to say that. Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. But our decision is: it’s an advantage. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting.

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How an Honest Talk With ChatGPT Surprised Even a Veteran Editor

Content Marketing Institute

We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.

Text 142
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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SiteGround Web Hosting Review (Updated for 2023)

Quick Sprout

Do I recommend it? Yes! SiteGround is a great web host for websites of all sizes. . SiteGround is one of the most popular web hosting services out there—and for good reason. They offer hosting options and plans suitable for a wide range of websites and businesses. Small personal websites, business websites, and large ecommerce sites alike can all use SiteGround.

Website 139
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How to Become Self-Employed: 5 Key Moves for New Freelancers

CopyBlogger

In the lead-up to quitting my nine-to-five back in August 2016, the question of how to become self-employed plagued my. Continue Reading The post How to Become Self-Employed: 5 Key Moves for New Freelancers appeared first on Copyblogger.

Freelance 134
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What The Highest Converting Websites Do Differently

Neil Patel

Getting looks but no sales? Let’s turn those window shoppers into buyers – and at a high rate. Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. My gut tells me the reason for this is MOST companies are too caught up in the “business as usual syndrome”, and they rarely take a second to stop and think about really focusing on conversion optimization.

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How to Get Backlinks as a New Blogger

Blogging From Paradise

(Updated 1-4-2023) Can new bloggers get backlinks? Many pro bloggers claim getting links is impossible for beginner bloggers. I used to adhere […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

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SEO for Digital Content Marketing: How To Optimize for Search in 2023

Content Marketing Institute

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

SEO 143
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WordPress SEO: 31+ Best Practices for Improving Your Ranking

Neal Schaffer

You hear a lot of talk about SEO, but looking at the stats, one could say that WordPress SEO is extremely important as well. Let’s begin with WordPress’ popularity. Do you know that WordPress powers 43% of all websites? That means that WordPress manages more than one-third of the Internet! Because of these statistics, many choose WordPress as their website’s CMS.

SEO 126
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Service Business 101: Impress and Score Your Next Client

CopyBlogger

I get excited when I hear someone wants to start a service business. I love when people: But I don’t. Continue Reading The post Service Business 101: Impress and Score Your Next Client appeared first on Copyblogger.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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12 Social Media Marketing Examples To Help Inspire Your Own

CoSchedule

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

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Backstory Is Essential to Story—Except When It’s Not

Jane Friedman

Today’s post is by editor Tiffany Yates Martin ( @FoxPrintEd ). Join her on Wednesday, Jan. 25, for the online class The Biggest Mistakes Novelists Make—And How to Fix Them. Characters don’t exist in a vacuum: Who they are, what they want, and why they do what they do is rooted in who they have been and what they have done—in other words, backstory.

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FTC Proposes New Rule to Ban Non-compete Agreements

Freelance Union

On Thursday, January 5th, The Federal Trade Commission (FTC) rolled out a proposal to prohibit employers from implementing non-compete clauses that limit workers’ freedom to explore opportunities. In the freelance context, a non-compete agreement forbids you from engaging in direct or indirect competition with your client for a fixed period of time, doing similar work for someone else, and starting your own business that could compete with the client.

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5 Essential Elements for a Great Newsletter

Content Marketing Institute

Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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7 Reasons Why Using AI to Write Full Blog Posts Is a Bad Idea

Blogging From Paradise

Three things: I just landed in Greece; thank goodness I didn’t slide (corny humor alert) I do not intend to b h out AI […].

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Why I’m taking a VP role at Content at Scale. Time to learn and adapt, or slowly die.

Content Hacker

We’re officially there with AI, friends. We’re at a crossroads where my 11-year full-time career in content marketing, what I do, what I teach, and what I myself learn will be permanently impacted by AI. It’s touched me, and millions of others. It’s adapt or die. AI is exploding into every industry; the AI market itself is projected to rocket from $387.45 billion in 2022 to $1,394.30 billion in 2029 at a CAGR of 20.1%.

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Compare The Best Collection Agency Services

Quick Sprout

Want to jump straight to the answer? The best collection agency service for most people is Qade or Rocket Receivables. Businesses should be focused on serving their clients, not tracking them down for missed payments. Collection agency services solve this problem by recovering your money and strengthening your cash flow. Read on to learn more about the best collection agency services and what they offer.

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Promoting Your Book as an Introvert in the Age of TikTok

Jane Friedman

Photo by Nick Fewings on Unsplash Today’s post is by author Julie Vick ( @vickjulie ). One question I was asked a few times around my book launch was, “How is it to promote a book about introversion when you are an introvert?” The short answer I usually gave: I’ve figured out ways to make it work. When I wrote my humorous advice book for introverted parents Babies Don’t Make Small Talk (So Why Should I?

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Why Personalization at Scale Can Make (or Break) Your Business

Contently

Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their interactions with your brand seamless. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not.

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5 Ways To Be a Better Content Team Leader in 2023

Content Marketing Institute

Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.

Content 136
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11 Writing Best Practices To Create Powerful Content

Jasper

Sticking to writing best practices ensures you create content that’s powerful and communicates ideas effectively. Here are 11 writing best practices to follow.

Writing 124
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14 Ways to Say ‘You’re Welcome’

Grammarly

Doing something for others—whether big or small—feels good. And when someone thanks you for it, the typical response is “you’re welcome.” It’s a way of acknowledging that “ thank you ,” and it’s a common phrase whether you’re in the workplace, at home, or at a café. But in a professional setting, your work is often tied to doing things that benefit others.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha