July, 2024

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How The Blogging Landscape Has Changed & What It Takes To Win

Blogging Wizard

The blogging lifestyle isn’t for the faint of heart. It’s hard work and you’ve got to put the effort in over the long-term. Blogging isn’t a quick path to profit.

IT 291
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Proving, Not Talking About, Your Value

AIIP

By Mary Ellen Bates One mistake made by many infopreneurs when they start their businesses is thinking that we need to sell ourselves, our capabilities, and our services to prospective clients. We assume that, when a prospect calls us to discuss a project, our job is to convince the caller that we are the best… Read More » The post Proving, Not Talking About, Your Value appeared first on AIIP Connections Blog.

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Like It or Not, Publishers Are Licensing Books for AI Training—And Using AI Themselves

Jane Friedman

AI-generated image using prompt “book publishing executives receiving lots of money from a technology company.” Apart from their love of oversized cash, notice their whiteness. The following article condenses material that I’ve been writing about for the last 18 months in my paid newsletter, The Hot Sheet. The train has left the station, the ship has sailed, pick your preferred metaphor.

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How to Add Pizzazz to Deadly Dull Sentences: The Pooh Technique

Enchanting Marketing

Being boring has always been one of my biggest fears. Especially as a writer. So, for years, I’ve studied writing techniques intensely. I wanted to understand how to hide my boringness, how to write powerful sentences, how to make my words sparkle, how to be engaging. My favorite discovery? Well, there’s sensory words , of course, and metaphors , and stories in miniature.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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5 Valuable AI Use Cases for Freelance Copywriters.

Nick Ursborne

I still hear people saying things like, “AI can never write as well as a human copywriter.” Or, “I asked ChatGPT to write an article, and it was terrible.” Respectfully, these people are missing the point. Just because AI can’t entirely replace the full set of skills of a human writer doesn’t mean it can’t be valuable. Look at this through a different lens… Look at AI as an assistant who can help you with very specific tasks along your existing workflow as a writer.

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Where To Find An Advertising Internship In London

Caroline Gibson

Offspring #2 has been on a journey over the last eight months , hunting around for an advertising internship in London while in the final throes of uni. It involved regularly checking ad agency websites and LinkedIn to see which agencies offered internships and when they started. This was a slightly frustrating process as a) not many London ad agencies run them these days and b) there’s no one place to find a handy list – until now, that is.

More Trending

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Sci-Fi and Fantasy Portfolio (with YA)

Melanie Saxton

Melanie Saxton, a professional and highly experienced book editor Sci-Fi and Fantasy portfolio page with testimonials (includes YA projects) Enjoy my Sci-Fi, Fantasy, and YA portfolio filled with samplings of fascinating projects written by authors from all walks of life. This page is a work in progress as new projects emerge and older works are republished.

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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

Today’s guest post is by Allison K Williams ( @guerillamemoir ). Join her on the weekend of July 20–21 for the online intensive class Zero-to-Platform Bootcamp. For many writers, platform is a dirty word. You hear “platform” and think selling and shilling and sacrificing privacy. You think of precious writing moments sucked into the gaping maw of social media.

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I Analyzed 52 SEO Manager Job Listings. Here’s What They Do and How You Can Become One

Ahrefs

To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO managers. The most common responsibilities I found were: It seems that an SEO manager’s job largely revolves around management (who knew!?).

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25 Percent Off at the Arrant Pedantry Store on July 4

Arrant Pedantry

Tomorrow, July 4, you can get 25 percent off all items at the Arrant Pedantry Store. Get T-shirts, mugs, tote bags, buttons, and more for yourself or the word nerds in your life. And if you don’t see the product you want, just click “Customize” at the top of the page to put the designs on hats, socks, aprons, water bottles, and much more.

Sales 130
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Pack a Bigger Punch Writing Character-Limited Descriptions and Posts

Content Marketing Institute

Brief content reigns on Google, YouTube, and other social media platforms. But how do you write great meta descriptions, excerpts, and episode descriptions within their character-limiting requirements? Read on.

Writing 121
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Unlocking Global Collaboration With Grammarly’s Translate App Action

Grammarly

Effective communication across languages is crucial for successful business operations, especially in the United States, where 90% of employers have a workforce that includes non-native English speakers. Recognizing the importance of seamless cross-language communication, Grammarly has introduced the Translate app action, an in-line translation feature that empowers multilingual teams and individuals to communicate effortlessly.

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Autobiography and Memoir Portfolio with Legacy Books

Melanie Saxton

Autobiography and memoir portfolio page with legacy books, medical books, self-help topics, and testimonials. Enjoy my autobiography and memoir portfolio filled with samplings of legacy books and other personal journeys as well. This page is a work in progress as new projects emerge and older works are republished. My goal is to give you an inkling of the variety of manuscripts I work on and introduce you to some wonderful authors and titles.

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Moving Characters Around in Your Story Space: Improve Your Choreography Skills

Jane Friedman

AI-generated image (ChatGPT): depict a woman standing on the other side of a round dining table, looking out of a window, historic and romantic aesthetic. Today’s post is by author and book coach Susanne Dunlap. One aspect of writing that writers have the most trouble with (and, ahem, so do I) is simply the physical presence and movement of characters—in both fiction and memoir—in imaginary spaces: indoors or out, public or private.

Writer 120
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Link Reclamation: How to Find and Reclaim Lost Backlinks

Ahrefs

Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93.

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Freelancing and the A.I. Revolution

Freelance Union

Answer our survey about how A.I. has impacted your freelancing here: [link] As artificial intelligence rapidly transforms industries across the globe, freelancers, who make up a significant portion of the modern workforce, are at the forefront of a seismic shift in the labor market. While AI continues to advance, it is crucial to understand its impact on freelance work, address the concerns freelancers have, and advocate for necessary regulations to protect your rights and livelihoods.

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Experts Reveal the Worst (and Best) Advice on Using Generative AI in Content Marketing

Content Marketing Institute

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

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17 AI Content Tools You Need To Try

CopyBlogger

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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A Comprehensive Guide to Topic Clusters and Pillar Content for SEO

ContentWriters

To drive site performance, you need high-quality content that boosts site authority, offers an optimal user experience, and is efficient to manage. Topic clusters are an excellent strategy that can help you achieve that and more. This article explores how your brand can leverage this strategy. What Are Topic Clusters? At a high level, topic clustering connects related pieces of content using overlapping themes, expanding a brand’s digital real estate while maintaining a strong, SEO-friendl

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How to Create a Believable Magic System in Your Fantasy Story

Jane Friedman

Photo by Dollar Gill on Unsplash Today’s post is by developmental editor and book coach Hannah Kate Kelley. What is a magic system? A magic system is a map establishing where magic comes from and how it works. It contains a structured set of rules and principles of magical powers in a work of fiction. Like geography, historical era, and social customs, a magic system is another element of world building.

Writer 118
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4 Ways PPC and SEO Can Work Together (And When They Can’t)

Ahrefs

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing.

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Freelance Isn’t Free Takes Effect In Illinois

Freelance Union

The Freelance Worker Protection Act, an iteration of “Freelance Isn’t Free”, went into effect on July 1st, 2024. This legislation provides protections for independent contractors who create products or services in Illinois or who work for a hiring entity located in Illinois.  This law will safeguard freelance workers' rights and address the prevalent issue of non-payment, reflecting a growing recognition of the importance of protecting this vital workforce sector.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Combine GA4 and ChatGPT To Deliver More Insightful Analytics [Step-by-Step Instructions]

Content Marketing Institute

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

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Get Paid to Write Poetry: 14 Markets for Freelance Writers

Make a Living Writing

Want to get paid to write poetry? If that sounds like a far-fetched idea, you aren’t completely off base. After all, you’re not going to get paid to write poetry for most magazines, trade pubs, businesses, or blogs. However, it’s not impossible to land poetry jobs, get paid for your prose, and even get a byline for publishing poetry.

Freelance 101
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Perplexity 101: What It Is and How It Works

Grammarly

Perplexity is a cutting-edge, AI-powered web search alternative that uses large language models to provide a conversational interface to the web, generating answers in real time instead of searching for them. This article explores how Perplexity operates, its unique features, and its advantages over traditional search engines and tools like ChatGPT.

IT 98
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How an Independent Midwestern Publisher Not Only Survives, But Thrives

Jane Friedman

Book publishing is a New York–centric business, to a fault. All of the major US publishers are based there, as are many literary agents. You’ll find prestigious publications, nonprofits, and organizations for writers in NYC—such as The Authors Guild, Poets & Writers, The Center for Fiction, the Council for Literary Magazines and Small Presses, the National Book Award—need I go on?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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SEO Automation Tools: My 10 Favorites to Boost Productivity

Ahrefs

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy.

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6 Things That Might Be Distracting You as a Freelancer

Freelance Union

Freelance writing is freeing because you can work from anywhere and set your own schedule. However, great opportunity also brings great responsibility. Your favorite Netflix series may tempt you to tune in, your phone just pinged and those household tasks aren’t going to do themselves. You must overcome these distractions and productivity roadblocks to achieve the satisfaction of a job well done by the end of the day.

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Surprising Search Behavior Teaches This Important Lesson

Content Marketing Institute

How’s 2024 going for organic search? From new algorithms to false starts and AI-generated overviews, it’s a jumbled mess. But SparkToro’s new Zero-Click Search Study may help you understand a good path for the rest of the year.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!