The Daily Egg

MARCH 23, 2020

Your prospects desperately want to know what to do next. Calls to action (CTA) tell them. Not only do they give your prospects clarity, they also make your marketing campaigns more effective. I’ve got a bunch of CTA examples that you can steal for your own campaigns. I’ll also highlight three essential aspects of an […]. The post 21 Call to Action Examples in Writing and 3 Rules for Effective CTAs appeared first on The Daily Egg.

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Writing Marketing Copywriter Copywriting 145

Neil Patel

MARCH 10, 2020

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

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Content Marketing Institute

MARCH 10, 2020

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading → The post 5 Ways to Create the Most Valuable Content for Your Audience appeared first on Content Marketing Institute.

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Jeff Goins

MARCH 24, 2020

Is it an act of bravery to merely survive a crisis? Maybe. But if you have the potential to be remarkable, why wouldn’t you be? Now is the time to give your greatest gift to the world.

IT 100

IT 100

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Moz

MARCH 30, 2020

Posted by amandamilligan This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: Wanting to write about something topical Needing to add more content to their calendars At a loss for how to contribute at a time like this.

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Insurance Entertainment Finance Transportation 95

Adam Connell

MARCH 12, 2020

You’ve created a piece of rockstar level content. Now it’s time to promote it. But how are you going to know which promotional channels are working? Hint: you won’t know what’s working unless you use something called UTM campaign parameters. Most analytics software like Google Analytics can only get you so far. Out of the.

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Neil Patel

MARCH 3, 2020

Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way…. There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog for every 7 people…. On the other hand, there are roughly 700,000 podcasts. That means there is only 1 podcast for every 10,000 people or so.

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Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Post 140

Jeff Goins

MARCH 17, 2020

“What did you do with this crisis?” This may be what our children ask us about this time. And as you'll see, a crisis is an opportunity to create something new. Links from this episode: If you are a creator and in financial need, check out this fund that ConvertKit just created. Also, if you have the means to contribute, please do that. I’ll be making a donation later this week as I know these are hard times for many of my friends.

Creativity 100

Creativity Writer IT 100

Moz

MARCH 23, 2020

Posted by Roger-MozBot The well-being of our community — from our customers to our readers to our team members — is of the utmost importance to us here at Moz. The ongoing situation around the spread of COVID-19 is ever-changing. Many of you are experiencing the impact of this pandemic, and we want to address the difficulties you’re facing and acknowledge how you might be feeling.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Adam Connell

MARCH 11, 2020

Most outreach emails are terrible. And there are plenty of reasons for this. For example: Insufficient training Lack of budget/resources Copying and pasting tragic templates found online Laziness As a marketer, it’s frustrating to see brands abuse people’s time and miss out on good opportunities in the process. Especially considering the fact that I receive.

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Brand Copy Marketing 52

The Daily Egg

MARCH 18, 2020

In any ad, everything depends on the headline. It’s why some copywriters are known to spend 50% of their time on just. The post How to Create Winning Headlines in 9 Simple Steps appeared first on The Daily Egg.

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Copywriter Copywriting Ads IT 52

Pronto Marketing

MARCH 2, 2020

Anyone who has worked alongside or has otherwise interacted with a digital marketing expert or SEO specialist is almost certain to be familiar with the oft-repeated saying that follows: “ Content is King.”. Although most have heard the phrase on more than one occasion, not everyone is familiar with its origin or its longevity. Perhaps it should come as no surprise that the expression — which is now much more akin to a maxim or mantra — was originally popularized by Bill Gates, who wr

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SEO Content Digital Marketing Engineering 52

Content Marketing Institute

MARCH 17, 2020

Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar? Here’s How to Decide appeared first on Content Marketing Institute.

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Editorial Content Content Marketing Brand 140

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Jeff Goins

MARCH 2, 2020

We don’t need more books in the world; we need better books. We don’t need another mystery novel or cancer survival story or career advice tome. We don’t need another seven steps or four laws or twelve rules for anything, really. Sorry. We just don’t. The world is full of bad books, and we don’t need any more of them. This is a job. It’s a calling, a sacred responsibility that ought to be taken seriously.

Writing 100

Writing IT 100

Moz

MARCH 29, 2020

Posted by MiriamEllis Local businesses know better than any other model what it means to fully participate in community life. You are the good neighbors who are there to serve, inspire, and sustain the people and traditions that make your town a unique and enjoyable place to call home. As we explore this topic of what local businesses can do during the COVID-19 pandemic, I want to honor all that you have always done to take care of your community as a local business owner or marketer.

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Medical Healthcare Education Government 85

ProBlogger

MARCH 26, 2020

The post How to Get More Subscribers, Followers and Connections appeared first on ProBlogger. Over the past few weeks I’ve been talking about warming up your readers and turning them into raving fans. So far I’ve talked about getting the word out about your new blog, and getting those first-time visitors interested in your blog and what you have to say.

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Social Media Blogger Engagement Promotion 38

Neil Patel

MARCH 24, 2020

Please read the whole post as I have a few surprises for everyone and it affects all member types. A month or so ago, I blogged about the future of Ubersuggest and how there will still be free plans along with paid ones. But as you probably noticed, the free plan wasn’t as generous as you were hoping for. And with Coronavirus growing at a rapid pace and affecting so many people and businesses, I thought I would do my part and help small businesses out.

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Keywords SEO Ads Projects 22

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Arrant Pedantry

MARCH 24, 2020

Several weeks ago, the satirical viral content site Clickhole posted this article: “Going Rogue: ‘The New Yorker’ Has Announced That They’re Going To Start Putting An Umlaut Over Every Letter ‘O’ And No One Can Stop Them” I’ve long enjoyed poking at the New Yorker for its distractingly idiosyncratic style,* but I had a couple of quibbles with the article, so I took to Twitter to explain the history of those little dots.

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Content Marketing Institute

MARCH 4, 2020

You don’t need the deepest pockets to create strong visual content. Follow this advice that covers three budget levels from low to high – $5,000 or less; $5,001 to $29,999, and $30,000-plus. Continue reading → The post How to Do Visual Content With Low, Medium, and High Budgets appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 139

Content Marketing Institute

MARCH 23, 2020

Let’s make this simple. Factually wrong content is bad. Accuracy is a necessity for trust from your audience. Welcome to the content creators’ and editors’ fact-checking checklist. Continue reading → The post Get an A for Accuracy With This Fact-Checking Content Checklist appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 3, 2020

You’re facing deadlines. You have multiple pieces to write. Maybe you’re just sick of the assignment taking so long. How can you write faster and still do it well? Here’s some help. Continue reading → The post You Can Write Faster With This Guide appeared first on Content Marketing Institute.

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Writing Content Marketing Marketing Content 134

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

Content Marketing Institute

MARCH 18, 2020

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute.

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Content Content Marketing Brand Marketing 134

Content Marketing Institute

MARCH 9, 2020

On the surface, engagement seems like an ideal goal. But take a deeper look at how difficult it is to determine its value. You may want to rethink engagement’s role in your content marketing strategy. Continue reading → The post Should Engagement Really Matter to Marketers Anymore? appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 2, 2020

You’re familiar with Google Docs and Sheets, but have you used Google Data Studio? The free tool lets you turn data into eye-catching visuals and easy-to-read reports. Learn how to use it and your audiences will thank you. Continue reading → The post How to Visualize Data With Google Data Studio appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 30, 2020

Learn how six brands, from a surfboard business and a stock photo company to a major consumer brand and a health care practice, delivered content that worked for them and their audience. Real results revealed. Continue reading → The post 6 Brands Share Real Content Marketing Examples That Convert appeared first on Content Marketing Institute.

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Content Marketing Brand Marketing Content 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

Content Marketing Institute

MARCH 19, 2020

Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves. Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute.

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SEO Content Engineering Content Marketing 130

Content Marketing Institute

MARCH 31, 2020

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 16, 2020

The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how. Continue reading → The post Helpful Tools to Streamline Your Content Production Process appeared first on Content Marketing Institute.

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Content Content Marketing Marketing Post 124

Content Marketing Institute

MARCH 5, 2020

How do you produce more high-quality, on-brand visual content in a timely and budget friendly way? You need to get agile about your tooling. Here are six pipelines that can fill your brand’s image pool. Continue reading → The post 5 Alternatives to Make Stock Photography a Last Resort appeared first on Content Marketing Institute.

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Content Marketing Brand Marketing Content 120

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment