Content Marketing Institute
AUGUST 27, 2020
Why should SEO-minded content marketers be like dogs begging for treats, waiting for Google to hand us the next update or direction for SEO? We shouldn’t. Here’s what to do instead. Continue reading → The post Why Google Shouldn’t Drive Your SEO Strategy appeared first on Content Marketing Institute.
Neil Patel
AUGUST 26, 2020
Looking for a hosting solution for your website? You’re in luck because with today’s options, it has never been easier to keep your website online. They take care of all the technical stuff and you get to enjoy casually updating your website for conversions. And the best part is that most of them are very affordable which helps startups get a hold of their business quickly.
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Jeff Goins
AUGUST 27, 2020
Lately, I’ve been thinking a lot about what words can do. They can cut a person down or lift them up. They can overwhelm another with beauty or devastate their soul. I am always searching for the words that want to be said because when you find them, they can change everything.
Arrant Pedantry
AUGUST 27, 2020
A while ago at work, I ran into a common problem: trying to decide whether to stop editing out a usage I don’t like. In this case, it was a particular use of “as such” that was bothering me. To me, “as such” is a prepositional phrase, and “such” is a pronoun that must refer to some sort of noun or noun phrase, as in “I’m a copy editor; as such, I fix bad writing.” In this sentence, “such” refers to the noun phrase “a c
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Moz
AUGUST 31, 2020
Posted by rjonesx. Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we’ll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking.
ThemeIsle
AUGUST 26, 2020
If you’re running a business, it’s smart to obtain an email domain that’s consistent with your branding. Using a personal address to communicate with your customers doesn’t look professional and might undermine your credibility. We’ll share three methods you can use to create a free email domain. The post How to Get a Free Email Domain: 4 Easy Methods appeared first on Themeisle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
AUGUST 22, 2020
If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the rankings. It makes you feel like everything you did was useless. You wonder what went wrong or if you made a mistake.
Jeff Goins
AUGUST 10, 2020
This past week, I shared the news of my marriage ending. This has been the hardest decision of my life, something I was nervous to talk about publicly, but how people responded more than surprised me.
411 Writers
AUGUST 21, 2020
We all make mistakes! Digital marketing is such a minefield that even the best of us can err. The industry is continuously and rapidly changing, which creates an environment prone to blunders. To be entirely honest, digital marketing is a tricky business where success depends on many factors, such as: Understanding your brand’s marketing history. Knowing the needs of your consumers.
Moz
AUGUST 20, 2020
Posted by rjonesx. We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ThemeIsle
AUGUST 27, 2020
Can you use Gmail with your own domain name? And if so, can you do it for free? The answers to those questions are “yes” and “yes”. And in this post, you’ll learn how to do it. The post How to Use Gmail With Your Own Domain Name (2 Methods, 1 Is Free!) appeared first on Themeisle Blog.
Content Marketing Institute
AUGUST 6, 2020
Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.
Neil Patel
AUGUST 18, 2020
Your website is bustling with activity. Visitors are constantly interacting with it. But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. And when you understand your audience you can target them in a smarter way, and get more bang for your buck from your paid campaigns on Facebook and Google.
Jeff Goins
AUGUST 3, 2020
Distraction is no friend to a writer. But we all have had our dance with her before, haven't we? She is everywhere, all around us, from the devices we use to the websites we visit, to how we consume our news and media. If we are going to truly do work that matters, however, we can't just fight distraction. We have to understand it. In this episode, you'll hear: How most distraction starts from within and why all behavior stems from the relief of discomfort.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Neal Schaffer
AUGUST 11, 2020
Looking for blog post ideas? Do you like tumbleweed? Probably not. It’s awkward, no one cares about it and it has no direction. Tumbleweed just drifts along into nothing-ness, unnoticed. And that’s exactly what happens to blog posts when the topics lack substance. Blog post ideas need to be chosen carefully in order to resonate with the audience. Put simply, your content needs direction.
Moz
AUGUST 6, 2020
Posted by KameronJenkins Being able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a flowchart method and critical thinking.
ThemeIsle
AUGUST 19, 2020
Email is one of the most effective marketing channels for large businesses nowadays. However, mass email senders that deliver optimal results at affordable prices can be challenging to find. We’ve compiled a list of five of the best mass email senders for bulk email blasts. The post 5 Best Mass Email Senders for Bulk Email Blasts appeared first on Themeisle Blog.
Content Marketing Institute
AUGUST 5, 2020
Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
AUGUST 13, 2020
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. . The best thing to do is narrow down your options by bypassing those digital marketing companies trying to do too many things at once.
ProBlogger
AUGUST 20, 2020
The post 15 Ways to Keep Readers on Your Blog appeared first on ProBlogger. This blog post is based on episode 35 of the ProBlogger podcast. With so many websites out there all competing for people’s attention, you need to try to grab people’s attention quickly and keep it for as long as possible. But how exactly do you do that? Well, here are 15 ways to keep readers on your blog that you might want to try. 1.
Write Freelance
AUGUST 12, 2020
Wondering how to become a freelance writer and find high paying jobs? You have reached the right place. I have been into freelance writing for over 6+ years (even before work from home was considered cool), and throughout this time, I have learned a lot about what it takes to be a good content writer and find high paying writing jobs. If you are someone like me who has a love for writing and want to turn your hobby into an actual career that can pay your bills freelance writing is one the best o
Moz
AUGUST 10, 2020
Posted by ryanmoothart Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented. Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Adam Connell
AUGUST 21, 2020
Which marketing channels should your business invest in? The answer depends on your business. In general, you should never rely on a single marketing channel. Omnichannel marketing is critical if you want your business to flourish. In this article, I’ll talk you through some of the most effective marketing channels for your business. But it’s.
Content Marketing Institute
AUGUST 3, 2020
Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.
Neil Patel
AUGUST 11, 2020
Have you ever searched for a term on Google and wished that your website ranked for it? You know that if that traffic was going to you, it could change your sales, your revenue, and even your life. But sadly, that traffic is going to your competition. ??. Well, today we are going to change that. I just released a new version of the Ubersuggest Chrome Extension that will give you insights into your competition’s SEO strategy so you can beat them….
ProBlogger
AUGUST 13, 2020
The post 8 Tips for Busy Bloggers – How to Make the Most of Your Time appeared first on ProBlogger. This post is based on episode 82 of the ProBlogger podcast. Finding time to blog when you’re already juggling work, family and other commitments is one of the most common challenges bloggers face – including me. So this week I want to share eight tips and strategies you can use to make the most of your time. 1.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Pronto Marketing
AUGUST 18, 2020
The Internet has democratized marketing, leveling the playing field for many small businesses with limited resources. The Benefits of Content Marketing are not just for the big guys with enormous budgets. Anyone with something interesting to say and the time and resources to publish regularly can benefit immensely from the inbound marketing style , which is currently the core of most strategies. .
Moz
AUGUST 4, 2020
Posted by Ola.King As members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We’re here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you’ll want to track rankings for your target keywords.
Content Marketing Institute
AUGUST 4, 2020
People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute.
Neil Patel
AUGUST 28, 2020
Today, there are hundreds, if not thousands, of SEO agencies out there. And each one of them is good for something. Thus, your question shouldn’t be, how do I find the right SEO agency, but how do I choose an SEO agency that’s right for me? I’m glad you made it here, as I’ll guide you through how to avoid choosing an SEO agency that’s right for something not relevant to growing your business.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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