Positive Writer
FEBRUARY 3, 2021
In the Spring of 2016, my book, Align Your Writing Habits to Success, hit #1 in my category on Amazon and I became a bestselling author. That same year, two… The post 13 Limiting Beliefs That Hold Writers Back first appeared on Positive Writer.
Neil Patel
FEBRUARY 20, 2021
Google Analytics is a staple in every experienced digital marketer’s set of tools. This is primarily because it provides a wealth of data, covering virtually everything you might want to know about how visitors interact with your site. Cohort Analysis is a particularly useful feature for marketers and small businesses. It can tell you how well your website is performing overall.
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Content Marketing Institute
FEBRUARY 22, 2021
Compel your audience to convert with these five tips to create more engaging content, from headlines to CTAs. Continue reading → The post How to Create High-Converting Content appeared first on Content Marketing Institute.
Jeff Goins
FEBRUARY 4, 2021
On The Portfolio Life this week, I’m chatting with Peak Performance Expert, Eric Partaker. Eric helps entrepreneurs become better leaders using behavioral science and techniques from the worlds of elite sports and the military, where peak performance is key. Eric is the author of the new book The 3 Alarms: A Simple System to Transform Your Health, Wealth, and Relationships Forever.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Neal Schaffer
FEBRUARY 2, 2021
If you’ve never thought about subscribing to WordPress maintenance services, imagine this true story of what recently happened to me. I was updating one of my blog posts when all of the sudden I realized that it was saving the post as a new article and adding a number to the end of the URL slug. I was creating duplicate content with each revision!
Moz
FEBRUARY 24, 2021
Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. Gen Z's presence is also growing in the marketing industry itself and, as such, learning how to work with and appeal to these young people is a critical step to take sooner rather than later.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Neil Patel
FEBRUARY 9, 2021
What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest , type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest , type in your competitor’s domain, and see all the keywords they rank for. But even with this approach, you have to filter through thousands of keywords to find the good ones.
Content Marketing Institute
FEBRUARY 10, 2021
What social media tool is your all-time, desert-island, can’t-live-without favorite? Here are the ones picked by 50 big names in online marketing, content marketing, and e-commerce. Continue reading → The post 50 of the Best Social Media Tools Selected by Top Marketers appeared first on Content Marketing Institute.
ThemeIsle
FEBRUARY 1, 2021
Tax season is now upon us. If blogging is your living, whether part time or full time, you need to take stock of potential tax deductions for bloggers. There are probably blogging-related expenses that you haven’t considered, and you need to look at all possibilities before preparing your taxes. The post Tax Deductions for Bloggers: 11 Expenses You Can Claim in 2024 appeared first on Themeisle Blog.
Neal Schaffer
FEBRUARY 3, 2021
If you’re looking for the blogging statistics to help you improve your content marketing, you’ve come to the right place! Blogs are increasing in popularity with businesses, with nearly 6 million blog posts being published every day. It’s no wonder why it’s a growing publishing medium because blogging is increasingly critical to marketing success and allows your brand to connect with its potential customers.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Moz
FEBRUARY 11, 2021
Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level. Click on the whiteboard image above to open a high resolution version in a new tab!
ProBlogger
FEBRUARY 18, 2021
The post 15 Ways to Hook Readers into Your Blog appeared first on ProBlogger. This post is based on episode 35 of the ProBlogger podcast. With so many blogs out there (not to mention all the other types of websites), you’ve only got a few seconds to convince a first-time reader that yours is worth coming back to. So how do you do that? By hooking them quickly with your blog’s design and content.
Neil Patel
FEBRUARY 16, 2021
Google continually updates its SERPs (search engine results pages). With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. It makes sense—Google’s entire business model is based on providing users with the best possible experience. For marketers, though, it can be frustrating.
Content Marketing Institute
FEBRUARY 1, 2021
Social media can be a tough nut to crack. Opportunities, audiences, and value propositions vary greatly from one channel to another. To conquer it, you need a social media channel plan. Here’s how to do it. Continue reading → The post Take Control of Your Social Media Success With This Plan appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Grammar Underground
FEBRUARY 22, 2021
A week in the life of a copy editor wouldn’t make for a good movie — a lot of sitting, staring and tapping at the comma key on a computer. But for language nerds and people who’d like to improve their grammar skills, an ultra-condensed week in the life of a copy editor could make for an entertaining way to spend five minutes. So here are a few of the more interesting language issues this copy editor came across last week.
Neal Schaffer
FEBRUARY 22, 2021
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into managing a blog that can reap benefits for your business. There are a lot of moving pieces to consider, but in order for blogging to be an effective means of communication, it must be read.
Moz
FEBRUARY 18, 2021
Posted by Orbiteer Do you ever have to explain the importance of Domain Authority to clients or co-workers who have little or no SEO experience? If so, this week’s WBF host — Andy Crestodina — walks through how to get your message across successfully. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription.
ProBlogger
FEBRUARY 11, 2021
The post 10 Writing Tips to Help You Sound More Human appeared first on ProBlogger. This post is based on episode 52 of the ProBlogger podcast. As a blogger, you will be judged by everything you say. Of course, unless you’ve just starting out and have never received a comment on your blog, you probably already know this. But did you know you will also be judged by how you say it?
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Neil Patel
FEBRUARY 20, 2021
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’re starting a new site, you Google the domain name to see if it’s free, and you realize it’s already been taken by someone else. Bummer. This happens more often than not. Domain name registrations increase by more than 14 million year over year.
Content Marketing Institute
FEBRUARY 8, 2021
In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. In 20 months, it’s attracted nearly 400,000 unique visitors and garnered over 1,200 newsletter subscribers. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.
Grammar Underground
FEBRUARY 22, 2021
Can you share something between three friends? Or Is "between" only for groups of two, with "among" the required term for three or more? Some people will tell you it's the latter. But it's not quite that simple. Here's what you need to know. The post Among or Between? first appeared on Grammar Underground with June Casagrande.
Neal Schaffer
FEBRUARY 22, 2021
If you think effective blog management is just about writing whatever you think about and hitting the publish button, think again! If you want to be successful blogging for yourself or your business, you need to understand what goes into managing a blog that can reap benefits for your business. There are a lot of […] 17 Things You Need for Effective Blog Management appeared first on NealSchaffer.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Moz
FEBRUARY 3, 2021
Posted by Victor_Ijidola Unlike B2C brands, B2B businesses are often characterized by: low search volumes on Google. high competition on scarcely available keywords. And there’s evidence to support this — usually, where a seven-year-old B2C company is getting 500K visitors per month from SEO, a B2B brand the same age could be seeing only 15K visitors per month.
ProBlogger
FEBRUARY 6, 2021
The post International Start a Blog Day Class of 2021 appeared first on ProBlogger. Why would you start a blog in 2021? The past 12 months have shown us how important human connection is. Particularly when people have become physically isolated, blogging has brought people together, providing a space for ideas, conversations and community. In the new Covid-19 world, amidst crisis and fast changes in society, blogging is an established platform which has adapted and helped people in their time of
Neil Patel
FEBRUARY 8, 2021
If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “ Baby Shark Dance ” did (7 billion and counting is a lot), but there are still plenty of ways to monetize your YouTube videos. You put time and effort into creating great content, so now it’s time to reap the rewards.
Content Marketing Institute
FEBRUARY 3, 2021
A half-billion people use Instagram Stories every day. Businesses create one-third of the most viewed Stories. You can’t ignore Stories. Consider these seven ideas on how to do them well. Continue reading → The post How to Use Instagram Stories to Get More Followers appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Grammar Underground
FEBRUARY 15, 2021
Knowing the difference between compliment and complement is the mark of a professional — a must-know for anyone concerned about looking their best in print. Here's how to keep them straight. The post Compliment and Complement first appeared on Grammar Underground with June Casagrande.
Neal Schaffer
FEBRUARY 16, 2021
For years there has been speculation that blogging is dead. After all, it seems like there are fewer blogs out there than there once were. And many blogs have grown to the point that they’re really a whole website with a blog format. However, much of this speculation comes from the fact that there are […] Is Blogging Dead? You’re Reading This, Right?
Moz
FEBRUARY 7, 2021
Posted by MiriamEllis. Some business models exist in the ditches of Google’s information highways, belonging in local search results, but not well addressed by the official guidelines. Electric vehicle (EV) charging stations exemplify this: They’re all over local packs, finders, and maps, but their models is a bit unusual, and Google has yet to update the guidelines to show exactly how to represent them in the Google My Business setting.
Words Matter by Wix
FEBRUARY 16, 2021
Somewhere out there is an individual with a brilliant idea that they just can’t put into words (or simply don’t have the time to do so). In cases like these, who they gonna call? That’s right, ghostwriters. Ghostwriting is the practice of writing a work in the voice and name of someone else. While the concept doesn't completely bypass skepticism from the masses, it does provide a solution for many people who don’t have the ability to prose on their own.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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