August, 2012

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7 Tips Pros Use To Get Words on the Page

Men With Pens

“I am a lousy copywriter.” So said one of the all-time great ad men when describing his work. And really, that doesn’t surprise me, because he followed that up with “I am a good editor.” (How great an ad man was he? A half-century after his heyday, he still gets an occasional mention on Mad Men. The guy couldn’t even type—but he could produce a “gush” of copy.).

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How to Succeed in the Video Game Blog Niche

ProBlogger

This guest post is by David Edwards of A Sitting Duck. A screenshot from my game, Candy. This year was a land mark year for A Sitting Duck. What started as a blog and creative community has evolved into a limited company that is on track to publish a multi-platform game very soon. As John mentioned yesterday , gaming is a large and growing niche, with a massive, very passionate audience.

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The Secret to Easy-Breezy Writing

Men With Pens

You know that stereotype of the tortured writer? The miserable, disheveled drunk who tries to rip his hair out as he struggles to pull works of genius out of the deepest corners of his mind? He slumps over his keyboard day after day wondering why the writing gods are always punishing him. It doesn’t have to be that way. You don’t have to be intoxicated, angst-ridden, or even brilliant to write well.

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Find Your Writing Confidence, No Alcohol Required

Men With Pens

Everyone’s acquainted with the monotone singsong of the AA’s introduction being rattled off, so do me a favor and imagine that when you read the following sentence: Hello-my-name-is-Kathy-and-I’m-a-writer. I’ve written three novels (two of which have been published internationally). I have a university degree. I’ve been a copywriter for almost 20 years now.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write a Winning Post for the DFW Writing Course

Men With Pens

The rumours are true: The Damn Fine Words Writing Course opens to new students on September 3. Since its inception, this course has changed the way people do business, through words alone. For 10 weeks, students learn effective writing techniques that help them create tangible bottom-line results. You won’t want to miss it, so get on the list to be first to know when you can reserve your seat in this exciting course.

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3 Do-at-Your-Desk Exercises to Avoid Becoming Chair Shaped

ProBlogger

This guest post is by Dr. Kathryn Woodall of Indestructible Desk Jockey. Do you spend a lot of time tickling the keyboard to crank out a blog? Then you’ll want to listen to this. When you were a child, did your mother ever say, “Keep making that face and it’s gonna stay that way?” If you’re anything like me, you probably just brushed her off and stuck out your tongue.

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Protect Your Content from Being Copied in 3 Steps

ProBlogger

This guest post is by Abhishek of Budding Geek. Content scraping still haunts the entire blogosphere. No matter how hard you try to defend your creation, content thieves will always find a way to steal it! It really feels terrible to find exact copies of your original work distributed all over the internet, often without any credit or link back to your blog as the source.

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How to Add Your YouTube Videos to Pinterest

ProBlogger

This guest post is by Krizia of CreateProfitableVideos.com. So you’ve started using Pinterest to promote your blog. Congratulations! When I started using Pinterest to promote my business, at first I was just happy uploading cool-looking photos. But after a few days, I realized that unless I established a clear strategy for my Pinterest activities, I’d be wasting a lot of time and I wouldn’t be able to delegate this social media activity to my assistant.

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What to Put Above the Fold on Your Blog, And Why

ProBlogger

This guest post is by the Blog Tyrant. The Blog Tyrant is a 26 year old Australian guy who plays video games at lunch time and sells blogs for $20,000 a pop. Originally at: Blog Tips at ProBlogger. What to Put Above the Fold on Your Blog, And Why.

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Learnings from My Pinterest Experiment

ProBlogger

Over the last couple of days I’ve begun to play with Pinterest again. It’s been ages since I first set up an account but when I did I didn’t really really click with it. Interestingly, despite not being active on it, I seemed to gather followers til it got to 1000. I also saw some decent traffic from Pinterest to our photographic tutorials on dPS.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Sell Affiliate Products on Pinterest

ProBlogger

This guest post is by Krizia of CreateProfitableVideos.com. Since I’m not a creative entrepreneur or blogger, I’m not able to benefit from the great opportunity to sell my products on Pinterest. I define “creative entrepreneurs or bloggers” as the jewelry designers, accessory designers, interior decorators, kitchen supply shops, and photographers who are dominating Pinterest and have seen their sales skyrocket.

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Top 10 WordPress Security Myths

ProBlogger

This guest post is by Anders Vinther of The WordPress Security Checklist. WordPress Security is about as sexy as cleaning your house. And as a serious blogger, you already know that securing your site properly is not a trivial task. That makes it a fantastic topic for myth fabrication. In this post, I’ve compiled the top ten WordPress security myths for your easy consumption, followed by a light sprinkle of facts to debunk the myths.

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Link-building Tips and Tools for Bloggers in a Post-Panda and Penguin World

ProBlogger

This guest post is by Corey Northcutt of Northcutt. There have been several great link building posts so far this year on ProBlogger, including 10 No-Nonsense Ways to Build Links , How to Systematically Build a Mountain of Links , and A New Linking Strategy. And of course, Darren wrote earlier today advocating a more level-headed approach to backlinks.

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The Secret to Crazy-Happy Blogging

ProBlogger

This guest post is by Lisa Cash Hanson of Mompreneuer Mogul. “Try to discover. The road to success. And you’ll seek but never find, But blaze your own path. And the road to success. Will trail right behind.” —Robert Brault. I’ve spent much of my life mastering the art of impersonations—basically copying a singer’s style and recreating that on stage.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Blogging Changed One Woman’s Life (and Mine, Too)

ProBlogger

This is a guest post from Jeff Goins from goinswriter.com. Years ago, I blogged about a woman who was going to be evicted from her apartment. I met her while I was volunteering with a local charity one random Saturday afternoon. Her name was Pat, and she spoke with a thick Bostonian accent and had a strong smoker’s cough. Her apartment was covered in newspapers, and she had a couple of dogs whom she loved dearly.

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6 Sweet Tips to Help You Track Social Media Trends

ProBlogger

This guest post is by Lior Levin. Who has the time to stay on top of the latest trends on Facebook, Twitter, Google+, or Pinterest while still running a business or marketing department? Unless you can figure out efficient ways to keep on top of social media, you’ll become overwhelmed. New social media outlets are popping up all the time, and the existing ones are evolving just as quickly.

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How Inspiring Your Readers Drives them to Search for Information (and Interact)

ProBlogger

One of my mantras that I’ve shared many times when speaking, and here in posts on ProBlogger, is to build blogs that: Image courtesy stock.xchng user Eastop. inspire. inform. interact. My experience is that a blog can really come alive when you not only provide readers with information, but also give them inspiration and a place to interact with one another.

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10 Vital Stats for Blog Health—and How to Track Them

ProBlogger

This article is by Dan Norris of Web Control Room. As an active blogger, I’m always looking at various stats to help me understand how well I’m doing. I’m not particularly fond of the idea of blogging for years without knowing whether things are going in the right direction. I’d rather know as I go whether my posts are having an impact and whether things are travelling in the right direction.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Traffic Technique 5: Social Media

ProBlogger

We all agree that social media networks offer a number of benefits to bloggers. We can build a following on these sites, make new friends and connections, and share, collaborate, and interact in real time. Image courtesy stock.xchng tam_oliver This is great—and there’s no doubting that sites like Facebook, Twitter, Google+, Pinterest, YouTube, and SoundCloud offer us a real opportunity to connect.

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Stand Out in the Popular Pet Blogging Niche

ProBlogger

This guest post is by Kimberly Gauthier of Keep the Tail Wagging. When I was planning the launch of Keep the Tail Wagging , I heard the question “Do you know how many pet blogs are out there?” As John pointed out yesterday , this is a big niche, with a lot of competition. But when I was asked this question, I would simply smile politely, while thinking, “Who cares?!

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Unconfidence: The Essential Ingredient to Crazy Stupid Success

ProBlogger

This guest post is by Steve of Thecodeofextraordinarychange.com. Confidence is over-rated. At least, it’s over-rated in the homogenized, misused, self-help industry clap-trap kinds of ways. In today’s world it’s both easy and tempting to start putting a confident veneer over things, because it seems as though the world expects that. In relationships, friendships, career, blogging and business, there’s an expectation that you have to know what you’re doing, otherwise you

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Get Sponsored to Attend the Next Conference in Your Niche

ProBlogger

This guest post is by Kylie Ofiu of KylieOfiu.com. If you attend conferences, the idea that you could get sponsorship to go will certainly appeal. In 31 Days To Build a Better Blog , one of the tasks is to hunt for a sponsor for your blog. Even if you’re a smaller blogger, getting sponsorship is doable. You don’t have to have 100,000 subscribers or 50,000 page views a month, although it does make things easier.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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Why Every Employee Should Start a Blog

ProBlogger

This guest post is by Hassan Osman of PartTimeWebpreneur.com. I’ve been running a blog for a year and a half now, all while working a demanding full-time job (at Cisco Systems), pursuing a graduate degree, conducting some research on the side, and doing what I enjoy the most: spending quality time with my family. Although balancing those different areas of my life is no easy task, I can honestly say that blogging has been an extremely rewarding experience for me on so many levels—professionally,

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Get More Clicks Using These 3 Emotional Hot Buttons

ProBlogger

This guest post is by Glen Andrews of GlenAndrews.com. Here’s what the top internet marketers know that most people don’t… It doesn’t matter if you’re trying to get traffic from social media sites, article directories, or through Google’s organic search. The three most effective ways to get someone to click on your links is to invoke one of these three emotional hot-buttons: pain. pleasure. curiosity.

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3 Strategies that Brought Me 11,710 Subscribers in Six Months [Case Study]

ProBlogger

This guest post is by Mary Jaksch of Write to Done. Imagine boosting your subscriber count by more than 50.7% in under six months. You’d like that, wouldn’t you? Okay, so if your blog has only about 200 subscribers, growing by more than 50% in under six months isn’t a big deal. However, it’s harder to achieve neck-snapping growth on an established blog.

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From Zero to Manifesto in 4 Easy Steps

ProBlogger

This guest post is by Michael Alexis of Writerviews.com. Chris Guillebeau’s 279 Days to Overnight Success has been downloaded over 100,000 times, and the guys over at ThinkTraffic credit their manifesto to the first viral traffic bump on Expert Enough. They didn’t slave away finding the right words to empower their mission, defining values, and getting the end result all dolled up for publishing just for the kicks—a manifesto is the mark of a serious blogger.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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What Is Cyber Liability, and Why Should You Care?

ProBlogger

This guest post is by Matt Setter of MaltBlue.com. Recently, here on Problogger , I was discussing the topic of privacy breach notification and how it affects us as bloggers. The article looked at the protection of our site’s information and the potential impact that the loss of that information may have on the privacy of our readers and customers.

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5 Fast Tips for Going Multilingual on Twitter

ProBlogger

This guest post is by Christian Arno of Lingo24. With just 140 characters you can reach a global audience. Hardly a newsflash, I know, but think about it. Followers around the world can give your blog the kind of exposure you could only have dreamed about in the past, everywhere from Tokyo to Buenos Aires. People eagerly await your posts on every continent.

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Seven Traffic Techniques for Bloggers—and Metrics to Measure Them

ProBlogger

Over the last couple of months here at Problogger.net, we’ve taken a tour of the traffic techniques that are essential to bloggers. While not all bloggers use or focus on all techniques, the ones we’ve covered probably make up the core traffic tools used by bloggers today: Image courtesy stock.xchng user angel_ruiz. search engine optimization. content marketing. online advertising. subscriptions. social media. backlinks. networking and collaboration.

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Maternity Leave … for Bloggers?!

ProBlogger

This guest post is by Kat Griffin of Corporette. How do full-time bloggers take maternity leave? How do you schedule posts and get help, when you’re not sure when you’re going to go into labor, and when you have no idea what to expect when the baby first comes? This is my account of how I not only maintained my traffic but grew it, all while taking ten weeks of maternity leave.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha