June, 2018

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.

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How to Choose a Domain Name: 4 Simple Steps to Pick the Perfect Name

ThemeIsle

Struggling with how to choose a domain name? Picking the right domain name is one of the most important things you’ll do for your website. In addition to defining your site, your domain name will communicate important information to both human visitors and search engine bots. Fortunately, there are a few reliable methods you can. The post How to Choose a Domain Name: 4 Simple Steps to Pick the Perfect Name appeared first on ThemeIsle Blog.

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E197: How to Make Your Big Break with Caleb Rexius

Jeff Goins

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251: What You Should Know About Getting Started with Email

ProBlogger

Everything You Need to Know About Getting Started with Email. Have people been telling you for years that you need to create an email list for your blog? Is it time to finally bite the bullet? Let’s talk about email – how to get started, email providers, types of messages, opt-ins, and sequences or auto-responders. When it comes to choosing an email provider, s tart simple You don’t need all the bells and whistles.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Podcasting for Beginners: The Complete Guide to Getting Started With Podcasts

Buffer

Hey there, podcast fans! We have a podcast of our very own, The Science of Social Media ! We’d love for you to check it out and share any thoughts, feedback or ideas with us! You can listen on Apple Podcasts here or Spotify here. OK, now back to the post. Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts , social media updates, visuals, video, slide decks , and even more.

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8 Copywriting Techniques to Boost Email Conversions

Content Marketing Institute

There’s one thing I hate about email marketing copy: You never know how it’s going to perform until the campaign goes live. What seemed like a rock-star line of copy could become the campaign’s kiss of death. Sure, you can A/B test every element of each email all month, but taking that time means you’ll probably start losing leads. Fortunately, I’ve taken that route and want to share with you some valuable copywriting techniques that have bolstered the performance of my emails.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your case. Plus, explore a way video can become a revenue stream for your business.

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How to Use Facebook Ads to Distribute Your Content

Content Marketing Institute

Ever had that sinking feeling? You hit the publish button and … Nothing. Tumbleweed. It doesn’t have to be that way. There are countless ways to get eyes on your content. However, Facebook is one of the most powerful. Best thing? Promoting your content on Facebook doesn’t have to break the bank. You can start from as little as $1 per day. How?

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How to Get Content Marketing Wrong? Think Like a PR Person

Content Marketing Institute

If you want to be taken seriously as a content marketer, stop acting like a member of the PR team. If you want to show that content marketing is a distinct contributor to business results, stop using only PR metrics. Every time you use PR-centered metrics to show the “value” of your content, your content marketing program dies a little bit. Your #contentmarketing dies a little each time you only use PR-centered metrics, says @AnnGynn.

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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

To produce reliable and scalable results, think beyond the content you write. Look at the structure and targeting of your content. Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. You won’t need the help of your IT department to use these techniques, but you will need to think like a strategist.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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The Most Important Question to Ask Before Launching a Podcast

Content Marketing Institute

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good on a microphone?”. That is half the battle.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Monitoring your brand’s mentions is not an option these days. It’s a must. The web is open and public. Someone is discussing your brand and you better be there to listen and participate. But is there any way to get more out of a necessary task? Yes. Consider these three ways to turn those brand mentions into content assets. 1. Web mentions into monthly roundups.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal). When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.”. Across the industry, this latest update has been interpreted as the final nail in the coffin of organic reach.

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How to Explain Content Marketing ROI to Win (or Keep) Buy-In

Content Marketing Institute

Do you feel like you’re constantly explaining content marketing? Whether you’re seeking initial buy-in or justifying an existing program to a new executive, you’re often asked to prove that content marketing is a worthy investment. Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. But it’s necessary.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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No Lies: How to Get Content Marketing Right in E-Commerce

Content Marketing Institute

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything.

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6 Great Email Lessons From the GDPR Deluge of 2018

Content Marketing Institute

A few weeks ago, your inbox was probably stuffed with GDPR emails. Mine was. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. Some thanked us for being loyal subscribers.

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20 Tips to Wow an Audience and Own the Stage

Jeff Goins

Audience 100
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Building a Business Around Your Personal Brand

Jeff Goins

Brand 100
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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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3 Lessons on Becoming a Professional Writer from Tribe Conference Speakers

Jeff Goins

Writer 100
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Most Conferences Are a Waste of Money… Unless You Do This

Jeff Goins

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Case Study: How a Blogger Became a Startup Founder

ProBlogger

When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of a must-have, I started getting a lot of inquiries from business owners and marketers who were frustrated with how to create great content.

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252: What Thomas Edison Can Teach YOU about Profitable Blogging

ProBlogger

11 Things Thomas Edison Can Teach You About Profitable Blogging. If it wasn’t for Thomas Edison, you’d probably be sitting in the dark feeling quite bored. Edison was a prolific and influential inventor. He invented world-changing technologies including the light bulb, the phonograph and motion picture camera. And his views back then on emerging technologies can teach you about blogging today.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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253: I Guarantee This Will Improve Your Blog

ProBlogger

The post 253: I Guarantee This Will Improve Your Blog appeared first on ProBlogger. What You Can Learn From the 31 Days to Build a Better Blog Course. From a blog post series to an eBook and now a course, 31 Days to Build a Better Blog has certainly evolved. And in doing so it has helped many people. Today’s episode is based on information about the course.

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What is the Secret to Successful Blogging?

ProBlogger

The post What is the Secret to Successful Blogging? appeared first on ProBlogger. "What's the secret to successful blogging?" "How do I build a profitable blog?" I get asked these questions a lot. And my mission with ProBlogger is to address them. Let me start by answer the first question. There is no secret to successful blogging, and no magic formula for a successful blog.

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11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.

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It?s Not About the Tea: How to Make Buyer Personas That Really Satisfy

Content Marketing Institute

“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their clients – describing a day in the life of that character in Dickens-like detail.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with a fruity drink in my hand is just stress-inducing static and delayed gratification.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. But search users have high expectations – they expect the exact information they seek to be immediately available in an easy-to-comprehend way in a format they prefer. How can you adequately put users who have such high expectations first?

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a ta

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Content Marketing Institute

Want a shortcut to creating content that will convert, resonate with your customers, and save you time? Enter third-party review websites. For content marketers, reviews are like an unending recipe book. They are your golden ticket to efficient content that converts. (A 2017 study by the Spiegel Research Center reports that displaying reviews can increase conversion rates by up to 270%.).

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha