Tina Dubinsky
MARCH 13, 2018
As a ghostwriter for business blogs, “write what you know” has limitations when writing for others. It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects.
Content Marketing Institute
MARCH 12, 2018
Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down at the typewriter and bleed.”. Do we need to bleed when we write? When you reframe writing as a practice, you can sit in the discomfort of knowing it’s never going to be completely easy.
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ThemeIsle
MARCH 13, 2018
So your blog has found some measure of success, with a steady stream of visitors from all over the web. Another company has noticed this success, and sent you a request: will you include a couple of sponsored links pointing to their products or services on your website? ? If you’re not making money from. The post Sponsored Links on Your Blog: The Pros and Cons appeared first on Themeisle Blog.
Contented
MARCH 12, 2018
This blog discusses the important role of copywriters in menu design. It explores a common usability problem with menu design and landing pages, that copywriters can easily fix. It uses the Gov.uk menu as an example you can replicate on your government website or corporate website. Keep content away from pages designed for navigation. You wouldn’t leave toys on the stairs for fear that someone will trip up.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
MARCH 26, 2018
Key Themes and Trends from the Social Media Marketing World Conference. In today’s episode, I want to share seven trends people were talking about at the Social Media Marketing World mega-conference recently held in San Diego. Social Media Marketing World is probably one of the biggest social media conferences in the world. . Seven main themes came about from the conference: Facebook Armageddon: Changes have shaken up things.
Content Marketing Institute
MARCH 16, 2018
Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Google drastically improved Search Console. Free software (formerly known as Webmaster Tools), Search Console is designed to help users understand and improve their websites.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MARCH 23, 2018
Conversational interactions between content consumers and brands – via SMS text-style messaging and chatbots – are redefining how marketing teams can engage their audiences. When communication technology provides greater immediacy and convenience to content consumers like this, changes in expectations are likely to follow — many of us who manage brands learned this lesson through the growth and evolution of social media.
Content Marketing Institute
MARCH 19, 2018
If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion rate at some stage of the marketing funnel, ultimately resulting in more profitable customer action. If only it were easy to boost conversion rates.
Content Marketing Institute
MARCH 30, 2018
“We’re in the middle of a believability crisis.”. On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. But don’t be discouraged by Rohit’s pronouncement.
Content Marketing Institute
MARCH 22, 2018
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Content Marketing Institute
MARCH 5, 2018
Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a different way than regular video. Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense.
Content Marketing Institute
MARCH 14, 2018
Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth annual content marketing survey. Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey.
Content Marketing Institute
MARCH 7, 2018
Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the responses from 207 nonprofit marketers to the eighth annual Content Marketing Institute/MarketingProfs content marketing survey. Thirty percent of nonprofit marketers neither agree nor disagree that they can demonstrate that content marketing has increased the number of people helped or served by their organization.
Content Marketing Institute
MARCH 1, 2018
What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Readers were free to enter and leave the premises at any time. We didn’t ask for visitors’ email addresses in return for access.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ThemeIsle
MARCH 12, 2018
One of the most worrying facts for website owners is that most people leave a new website in under a minute. Those visitors will see very little of your content, so they aren’t likely to remember you a day or a week later. This means you need to do everything you can to increase time. The post 4 Easy Ways to Increase Time on Site and Keep Your Visitors Around appeared first on Themeisle Blog.
ThemeIsle
MARCH 6, 2018
Most online audiences don’t expect perfect spelling, but they do expect you to make an effort. Every error, no matter how small, increases the odds of your reader deciding you haven’t worked hard enough to earn their attention. This guide to self editing for bloggers will help you learn how to edit a blog post. The post How to Edit a Blog Post: A Guide to Self Editing for Bloggers appeared first on Themeisle Blog.
ThemeIsle
MARCH 2, 2018
If you want your website to be successful, then it’s crucial that you use a comprehensive analytics tool like Google Analytics. Analyzing your site’s traffic helps you understand how your audience is interacting with your content and lets you see how your site is performing over time. The Google Analytics interface is full of useful. The post Google Analytics Interface Explained for Beginners appeared first on Themeisle Blog.
ProBlogger
MARCH 27, 2018
Are you using WordPress’ formatting features to their fullest? I expect you already know the basics of formatting your blog posts to make them more readable. (If you’re just getting started, you might want to check out 4 WordPress Formatting Tips to Make Your Posts More Readable for an overview of the basics.). But many bloggers – even experienced ones – don’t realise just how many formatting features are built into WordPress.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
ProBlogger
MARCH 19, 2018
How to Develop an Engaged Blog Audience. In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business. Building engagement is so important for your blog. It helps word-of-mouth growth, gives you energy, builds social proof on your site, and leads to more effective monetization.
ProBlogger
MARCH 20, 2018
Today’s post is a case study with sustainable living educator, Laura Trotta. Laura used her blog to crowdfund more than AUD 37,000 for sustainability initiatives, including the construction of her Self Sufficiency in the Suburbs membership site and her trip to Antarctica to participate in a global sustainability program. Here’s how she did it. When I launched my eco-living blog lauratrotta.com in late 2015, I never imagined it would become the launchpad for crowdfunding substantial amounts of mo
ProBlogger
MARCH 13, 2018
One of the first income streams I experimented with on my blogs was Amazon’s Associates program. I’ve written extensively on my tips with making money through this affiliate program in my Ultimate Guide to the Amazon Affiliate Program. But today I want to update you on the results of experimenting with their OneLink feature. One of the challenges bloggers with international audiences face is the number of Amazon stores around the world.
ProBlogger
MARCH 19, 2018
Several Key Ways to Develop an Engaged Blog Audience. In today’s episode, I want to talk about building engagement on your blog, building a sense of community around it and your online business. Building engagement is so important to your blog. There are many benefits in doing so. It helps word-of-mouth growth, gives you energy, builds social proof on your site and it leads to more effective monetization.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
MARCH 20, 2018
In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion that generating big ideas isn’t the same thing as being able to bring them to life in a valuable way. As he said, “There’s just a tremendous amount of craftsmanship in between a great idea and a great product.”.
Content Marketing Institute
MARCH 27, 2018
Influencer marketing is a well-known, and perhaps, mature channel for many content marketers. Unfortunately, though, a significant swath of marketers is not leveraging influencers in the marketing mix. This is ill-advised because studies show that every dollar invested in influencer marketing returns $6.50 in value. Studies show that every dollar invested in #influencermarketing returns $6.50 via @TomosonReviews.
Content Marketing Institute
MARCH 29, 2018
“Technology is outpacing our ability to comprehend what we can do with it.”. These words from this year’s Intelligent Content Conference emcee Robert Rose, CMI’s chief strategy advisor, no doubt resonate if you’ve been in marketing for more than a week. With so much happening so fast in the realm of tools and strategy, what’s a marketer to do?
Content Marketing Institute
MARCH 21, 2018
Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, or flagrant foul in the 61 games being played over a few weeks. Some of the millions who pay attention to the annual tournament are more interested in being part of the watercooler conversations, betting pools, viewing parties, and other general excitement around the games.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
MARCH 9, 2018
Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propose a new alliterative truth: “Quality is queen.”. But how do we make it happen? In an interesting (and somewhat counterintuitive) twist, it turns out Agile marketing teams may have a good answer because they are more likely to prioritize quality than their traditional or ad-hoc process counterparts, a
Content Marketing Institute
MARCH 15, 2018
Editor’s note: This post was co-written by Clare McDermott , Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. Just as you’ve mastered a new tactic or tool, one of the major social networks announces a new feature you need to wrap your head around. Find some new (and not so new) features you may not know, as well as a few channels that may not be on your radar.
Content Marketing Institute
MARCH 28, 2018
If you’re thinking about conducting original research to use the data for your content marketing, there are important questions to ask before you get started. I’m talking about collecting data to produce various types of content (e.g., blog posts, e-books, webinars, videos) for content marketing purposes. It’s helpful (versus promotional ) content. It’s research-informed content that can help position your brand as a thought leader and draw attention to your solutions.
ProBlogger
MARCH 8, 2018
Sometimes I feel like I’m asked this question more often than people Google it. If you have a self-hosted website (or are about to start one), you’ll probably want to know the answer too: Which is the best blog hosting solution? There are plenty of answers to this question. Check out the web hosting services topic on any forum or community discussion board, and you'll see both glowing endorsements and damning negativity for every hosting company out there - no matter how good they are.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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