Men With Pens

MARCH 17, 2014

'I''m a client. I get approached by designers, web architects and copywriters all the time. They pitch me the same pitch - over and over. I don''t like being blunt, but the whining pitch to be hired just comes off as pleading. Painful, desperate pleading. Angry yet? Good. If you want to differentiate yourself from the rest of the poverty herd, here''s a checklist of what a client really wants from you – directly from a client''s perspective.

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ProBlogger

MARCH 2, 2014

'Welcome to ProBlogger’s second theme week – where we take a topic you’re interested in and drill right down to bring you all the information we can find to be of use to you. This week we are focusing on newbies – what do all beginner bloggers want to know? What are the first points of reference we should use, and where do we go from there?

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ProBlogger

MARCH 29, 2014

'Welcome our ‘Creating and Selling Products’ Week – a week of content here on ProBlogger completely dedicated to helping you to create and launch profitable products on your blog. Over the past few months we’ve done a number of theme based weeks that take a more intense dive into topics relevant to bloggers. Most recently we’ve had Beginner Week , and Content Week , but this week we wanted to turn our attention to monetization – specifically through creating and selling p

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ProBlogger

MARCH 4, 2014

'Eleven and a half years ago when I hit publish on my first ever blog post, I had little idea what I was doing and what was going to unfold for me over the coming decade. As I prepared for a recent mini ProBlogger event event in Perth, I created a little list of some of the ‘dos and don’ts’ of blogging that I wish I’d known back in 2002 when I started.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

ProBlogger

MARCH 10, 2014

'This is a guest contribution from Karl Staib of Domino Connection. Image via Flickr user realpeopleeatplants. Wouldn’t it be great if you were getting twice as many blog post comments as you do now? If people would ask you more questions and add comments, it would help build your community. They spur conversation that might even help you to create new content.

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ProBlogger

MARCH 6, 2014

'Beginner Week has been jam-packed with tales from the trenches - from how to set up a blog , to a newbie success story , Darren’s Beginner Dos and Don’ts ; and 31 mistakes established bloggers made way back in the early days of their blog. Today we’re back with even more goodies to take away: our 10 most popular (and useful!) posts for beginner bloggers.

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ProBlogger

MARCH 31, 2014

'Darren Says: T oday we ’ re continuing our ‘ creating products ’ week here at ProBlogger by looking at some of the areas of groundwork you might need to do before or while creating a product. Our Marketing/Product Guru Shayne ’ s written this post but I ’ ll chime in along the way with some thoughts too. Over to you, Shayne. As you explore your different monetization options as a blogger, products will no doubt come on the agenda.

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ProBlogger

MARCH 13, 2014

'This is a guest contribution from Luke Guy, blogger and graphic designer. It’s amazing how blogs have exploded within the last 10 years – take ProBlogger for instance. Blogs like these can provide a good living for the owner if the traffic remains strong and healthy. But how do these blogs retain the traffic and keep a steady flow? There are many ways, but I want to discuss with you a vitally important one: your email list.

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ProBlogger

MARCH 25, 2014

'Image by Flickr user Mo Riza. This is a post from ProBlogger.net Managing Editor Stacey Roberts. When I was studying journalism, it was pointed out to us very early on that our first drafts of anything were never going to be printed. They just weren’t. They were to be edited by professionals with no emotional ties to the content, and we were to accept the final product as it passed through their experienced hands.

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ProBlogger

MARCH 27, 2014

'This is a guest contribution from Benjamin Taylor, of Eloqua. At the core, one of the biggest goals of social media is to foster and maintain engagement. Anyone can create a social media account, but one of the hardest parts is to determine what kind of content you should be sharing. It’s safe to say that you have a good idea of what your niche or market finds valuable, but that is only a piece of the puzzle.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

ProBlogger

MARCH 3, 2014

'The name “Katie 180” was gaining traction in Australian blogging circles before Katie Rainbird’s site was even launched. Two short months after she first pressed “publish”, Eden Riley , one of Australia’s best bloggers, pointed her out in the crowd of a Digital Parents conference. “ If you want to know how to start a blog ,” she said, “ just go and read Katie180 ”.

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ProBlogger

MARCH 16, 2014

'This is a guest contribution from Alex Strike, writer and blogger. During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. Writing for blogs appeared to be not as easy as I at first thought, and I must confess that the more I learned the nuances of guest blogging, the more the fear ate at me.

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ProBlogger

MARCH 17, 2014

'This is a guest contribution from Kelly Edwards. If you’re a blogger, then there are many benefits that can be gained from getting out from behind the keyboard and attending real world events: from raising awareness, sourcing new talent, and increasing overall readership. Of course, attending an event is an investment, particularly if you’re intending to travel and especially if you decide to present your blog via a stand – so you need to make it count.

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ProBlogger

MARCH 24, 2014

'This is a guest contribution from Matt Cumming. I Messed Up. Okay, this is embarrassing, but not-so-long ago I signed up for Reddit and without too much thought I dropped a simple attention-grabbing title and link to an article on my website within the first five minutes. Yes, I hear you — bad form — but I wanted to test the platform out. Sure enough, within a few short hours I had a more respectable, long-term member jump on it, click the link, check my site out and then come back and public

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

ProBlogger

MARCH 19, 2014

'Today I’m excited to announce that the NEW ProBlogger.com has been launched! You can learn more and join today with a special early bird discount here. Our Journey to Create the New ProBlogger.com. In 2004, I created this blog on ProBlogger.net as a place to share what I was learning about making money from blogging and in the hope of connecting with others on that same journey.

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ProBlogger

MARCH 25, 2014

'Last week we made out first plugin available on the ProBlogger Community: an Infinite Scroll Wordpess Plugin. It’s a plugin we’ve been using on Digital Photography School since we redesigned it late last year. With each of these plugins we release we want to share why we’re using it on our own sites, and also give you some options on how you can the techniques yourself (community member or not).

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Engineering Blog Blogging Blog Post 41

ProBlogger

MARCH 7, 2014

'With all the chat around new blog tips, mistakes made, and resources used, we’ve got to thinking – what were the biggest obstacles to you all when you first started out blogging? Was it finding readers, tech stuff, or design? Perhaps it was navigating social media, or even finding content to write? I do know a lot of the people I’ve spoken to have all wondered how much of “themselves” they should put in their posts.

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Blogger Social Media Media Blog 39

ProBlogger

MARCH 2, 2014

'In the last few minutes, tickets have gone on sale for this year’s ProBlogger Training Event on the Gold Coast, Queensland, Australia on August 29-30 of this year. You can get your tickets here. It’s Our 5th Birthday. It’s hard for me to believe but this year will be the fifth annual event that we’ve run. The first was for just 100 Aussie (and 1 New Zealander) bloggers and was hastily arranged in just a few weeks.

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Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

ProBlogger

MARCH 5, 2014

'The early days of blogging (for most of us) are filled with detours, roadblocks, and just plain slip-ups that we can make in the privacy of our own small readerships. As our blogs and their communities grow, so too do the lessons we’ve learned from the early mistakes that we’ve made. During Beginner Week, we checked back in with some bloggers who blundered with the best of us, only to come out the other side stronger and smarter than ever.

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ProBlogger

MARCH 20, 2014

'This is a contribution by our very own Shayne Tilley. Image by Flickr user EricaStLeonards. Launching products and campaigning can be fast-moving and complex beasts. There are so many layers, and even the best-laid plans can be scrapped in an instant as it all goes amazing well, or horrifically wrong… Two promotional tactics we use in our product launches and special campaigns on both ProBlogger and Digital Photography School are the notion of “ exclusivity “, and “ limi

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ProBlogger

MARCH 23, 2014

'This is a guest contribution from Marcus Maclean, of The Million-Dollar Case Study. Image from DryIcons. Over the years, I’ve created and sold several “how-to” information products online, but none have been as successful as The Million Dollar Case Study. Within days of launching the site, I made $7115 from the first 85 unique visitors. Since then the site has continued to grow steadily, and I’m still amazed at the conversion statistics.

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Search Engine Optimization Sales Marketing Copy Copy 55

ProBlogger

MARCH 18, 2014

'Image by Flickr user jungle_boy. In 2002, Australian speed skater Steven Bradbury was lining up for the 1000m final at the Salt Lake City Winter Olympics. Among his competitors for the gold medal were the some of the best in the world at their sport: multi-medallists and world champions. He, by his own admission, was the oldest and the slowest competitor – and while he was going to give it everything he had, he really didn’t expect to win.

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Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ProBlogger

MARCH 12, 2014

'Image via Flickr user theunquietlibrarian. Here’s a quick exercise that I encourage you to do every now and then. Identify a post in your archives (preferably something that is a year or more older) and then ask yourself these three questions: Can I update it? Many times the posts in your archives can do with a refresh. While you might not want to do this with every post – if you have an older post that gets traffic from search engines it can be well worth doing!

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ProBlogger

MARCH 11, 2014

'This is a guest contribution from James Scherer, of Wishpond. Image via Flickr user captainmcdan. Monday: a couple hours of research, six hours of head-down writing, two (five?) coffee-breaks. End result: One 2000 word, comprehensive article on Facebook Ad best practices. Publish. Tuesday: a couple hours of research, six hours of head-down writing….

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