Neil Patel
JUNE 30, 2020
Link building is hard. But did you know that Google makes it easier for you? Seriously… they do make it easier because they provide you with free tools. No, I’m not talking about the ones you already use like Google Search Console and Google Analytics …. They actually have tons of other tools. Some you may have heard of, but I bet you don’t use them.
Content Marketing Institute
JUNE 25, 2020
We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation. Continue reading → The post Create a Content Marketing Strategy in 3 Steps appeared first on Content Marketing Institute.
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Moz
JUNE 28, 2020
Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche.
ThemeIsle
JUNE 11, 2020
Is your website URL blocked by Facebook when you try to share it in posts or Messenger? Facebook is a valuable source of traffic, so you don’t want to miss out on the ability for you (and others) to share your site on their Facebook. There are several reasons why your website might be blocked, The post Website Blocked by Facebook? Here’s How to Fix It appeared first on Themeisle Blog.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
JUNE 25, 2020
The post Final Step to Beating Writer’s Block: Finishing Every Blog Post You Start appeared first on ProBlogger. This post is based on episode 87 of the ProBlogger podcast. While it’s relatively easy to include images, audio and even video in posts these days, most blogs still rely heavily on written content. Which makes writer’s block a real problem when it hits.
Pronto Marketing
JUNE 2, 2020
You want to build your brand, establish your reputation online, and drive people to your site. Somewhere along the line, someone tells you content marketing is the way to go. They’re right. Before we explore the Content Marketing Tips , let’s start with the basics. What is Content Marketing? Content marketing involves planning, creating, and distributing content designed to reinforce your credibility and get people to trust your brand.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
JUNE 5, 2020
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.
Moz
JUNE 17, 2020
Posted by MrLukeCarthy COVID-19 has switched up life as we know it, and it’s unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you’re right! And who’d have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar grocers Morrisons, Sainsbury's, and Marks and Spencer
ThemeIsle
JUNE 9, 2020
Whether it’s for a secondary income or a plan to replace the day job, everybody wants to have an online business. Working from home, working while you travel, earning money when you’re not even at work, these are all potential benefits of running an online business. But how can you decide what, out of the. The post 19 Online Business Ideas: Money Making Ideas That Work in 2022 appeared first on Themeisle Blog.
ProBlogger
JUNE 4, 2020
The post First Step to Beating Writer’s Block: Finding out Why You’re Stuck appeared first on ProBlogger. This post is based on episode 83 of the ProBlogger podcast. This week I want to talk about writer’s block. Actually, I’ll be talking about it for the next few weeks. It’s such a common problem for bloggers, and it can really mess up your plans of having a successful blog if you don’t learn how to beat it.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
Neil Patel
JUNE 9, 2020
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important for you it is to leverage the 4 Ps.
Content Marketing Institute
JUNE 4, 2020
Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading → The post 25 Answers to the Most Frequently Asked Questions in Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 3, 2020
Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading → The post 5 Steps to Create Empathetic Content Right Now [Examples] appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 18, 2020
Content marketers always want to learn about B2B audience’s rational preferences, logical needs, and transactional behaviors. But their feelings? It’s probably the most important information we can receive right now. Continue reading → The post Even B2B Audiences Want Emotion in Their Content appeared first on Content Marketing Institute.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
JUNE 24, 2020
Sarah Mitchell had analyzed other people’s research. But when she took on the challenge of original research for her company, she discovered it was a lot harder than she anticipated. Now, she shares eight lessons she learned. Continue reading → The post 8 Things to Know Before You Start a Research Project appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 23, 2020
Do you ever want to curse the cursor? You can’t write that lead. You feel like you’re crafting the same content as yesterday. You can’t imagine another way to talk about your topic. Here’s some help to get you out of a writing slump. Continue reading → The post 18 Ideas to Overcome Your Writer’s Block appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 22, 2020
Ever have a good idea but not the time to do it? That was John Krasinski. But then the pandemic hit and he had the time to create the Some Good News series. Here are five content lessons learned while watching the eight episodes. Continue reading → The post 5 Content Lessons From John Krasinski’s Some Good News appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 2, 2020
Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading → The post How to Transform Your LinkedIn Presence So It’s Not Just a Resume appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
JUNE 10, 2020
Let’s forget about the SEO value of backlinks for now. Let’s focus on building links that really deliver traffic to your site. Here are three ways to do that. Continue reading → The post 3 Types of Backlinks You Want Your Content to Get (and How to Get Them) appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 16, 2020
Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 29, 2020
You and your co-workers have professional personal brands. Your employer has a corporate or business brand. They are intertwined. Now, it’s time to be smarter about that connection and make it mutually beneficial. Continue reading → The post How to Make Personal and Corporate Branding Work Together appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 17, 2020
How can more people find your how-to and list content? Apply one or a combination of these four easy-to-implement SEO methods – with real-life examples – to your posts and increase your Google rankings and traffic. Continue reading → The post How to Optimize Your How-to and List Posts appeared first on Content Marketing Institute.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
JUNE 9, 2020
Recent tragic events should serve as a catalyst prompting content marketers to tackle the overarching issue of racism in our professional environment. Continue reading → The post Content Can Perpetuate Racism and Inequity. It’s Time to Do Better appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 15, 2020
Your marketing database is NOT your audience. It has a different value. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 1, 2020
Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them. Continue reading → The post 17+ Free Ways to Get More Traffic to Your Content appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 8, 2020
Data visualizations are some of the most-read content on The New York Times and The Washington Post. Spotify’s personalized data-informed subscriber emails get shared widely. Is your brand telling data-driven stories? Continue reading → The post No Need to Survey, You Already Have Data for Great Storytelling [Examples] appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
JUNE 19, 2020
This week, Robert Rose wonders if we’re measuring the right things, talks about stay-at-home trends that Google thinks will stick, and contemplates if engagement really is a valuable metric. Continue reading → The post Are You Measuring the Right Things? [The Weekly Wrap] appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 30, 2020
You “voted” and we’re reporting. Discover our five most popular articles about content analytics. They cover performance metrics that matter, Google reports you need, plus social media and influencer evaluation. Continue reading → The post The 5 Most Popular Content Analytics Articles on CMI appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 12, 2020
This week, Robert Rose ponders conversational pauses, gives a take on content paywalls, chats about brand publishing changes over 20 years, and points to an article about how content marketers can do something about racism and inequity. Continue reading → The post The Power of a Pause: More Effective Than Words? [The Weekly Wrap] appeared first on Content Marketing Institute.
Content Marketing Institute
JUNE 26, 2020
This week, Robert Rose ponders flat-earth marketing. He talks with A. Lee Judge about whether marketing is keeping its fair share of budget, and all things video. Plus, he points to an article on when to make –and break – content rules. Continue reading → The post Do You Know Flat-Earth Marketers? [The Weekly Wrap] appeared first on Content Marketing Institute.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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