November, 2021

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25 Percent Off at the Arrant Pedantry Store

Arrant Pedantry

Today’s the biggest sale of the year at the Arrant Pedantry Store , with 25 percent off all orders. There’s no coupon code required—just click the “Redeem” button below the navigation bar. And don’t forget that you can customize colors and even put the designs on other products. The sale only lasts today, so check it out !

Sales 130
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New Release Spotlight: Sandra Van Opstal

Rachelle Gardner

Congratulations to author Sandra María Van Opstal on the release of FORTY DAYS OF BEING AN EIGHT, part of the “Enneagram Daily Reflections” series. The series explores the enneagram as a profound tool for empathy, guiding readers in personal growth and enhancing relationships across the enneagram spectrum. Latina pastor, activist, and worship leader Sandra Maria Van Opstal explores both the gifts and the weaknesses inherent in being an Eight, sharing stories of her own journey alongside enneagra

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What Does Creativity Mean To You: The Group CEO Of An Unusually Shaped Communications Group

Caroline Gibson

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. CG: You began your career at Coca Cola then moved into advertising as a brand strategist.

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How to Use Google Trends in Marketing

Neil Patel

As marketers, our job is to capitalize on what’s popular in the “here and now.” One great way to figure out what is popular is with Google Trends. This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.

Marketing 145
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content. Continue reading → The post 8 Fresh Content Types Every Marketer Should Consider in 2022 appeared first on Content Marketing Institute.

Marketing 145
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Doubts about the Department of Justice’s objection to the PRH acquisition of S&S

The Idea Logical Company

There are, at this moment, still five US commercial book publishers of mega-size. Penguin Random House is the biggest; HarperCollins is 2nd; and Hachette, Macmillan, and Simon & Schuster round out the Big Five. PRH is, approximately, as big as the other four combined (about $4 billion in sales) and HarperCollins is, approximately, as big as the three behind them combined (about $2 billion in sales).

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Your Own Content to Educate Instead of Spreading Hatred Through Facebook

David Meerman Scott

With the detailed revelations emerging about how the Facebook AI algorithm works, we all need to decide how much we want to rely on Facebook in our marketing.

Education 118
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11 Expert Blogging Tips to Take Your Blog to the Next Level

Neal Schaffer

Blogging is becoming bigger and bigger across different industries. To stand out, you need to know exactly what you are doing and not just throw yourself into it. Gone are those days when posting a couple of sentences online will get you ranked and celebrated. You need to tap into the wisdom of expert bloggers and their blogging tips. With millions of blog posts published everyday, you also must do things differently to stand out and be noticed.

Blog 88
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Your Biggest SEO Challenge For 2022

Neil Patel

SEO isn’t new, it has been around for a while. Just think of it this way… Google was founded in 1998 and SEO existed before Google as it wasn’t the first search engine. At this point, we know the intention of search engines, in which they want to show the best results for people at the top. So, with all of their algorithm changes, what do you think is going to be the biggest challenge in 2022?

SEO 145
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Why Visual Storytelling Demands More Than Just Images

Content Marketing Institute

It’s not a picture of diamonds with a tagline, “Diamonds are forever.” That’s one takeaway from Robert Rose’s latest Marketing Makers episode about visual storytelling. He also gives three approaches to do it better. Continue reading → The post Why Visual Storytelling Demands More Than Just Images appeared first on Content Marketing Institute.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Build a Daily Writing Habit

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. I’m typing this with one hand—let’s call it Lefty, because it’s my left hand. Righty hangs by my side, injured but itching to get in on the action, like a sidelined Olympian in Tokyo 2021.

Writing 57
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An invaluable lesson from a dead man that couldn't bite his tongue.

Honey Copy

Kondraty Ryleyev was the leader of a rebellion meant to overthrow Russia’s Czar, Nicholas I. The rebellion was quickly stomped out like a discarded cigarette and Nicolas I sentenced Ryleyev to death by hanging. Later, when the trapdoor opened, Ryleyev dangled from the rope for a split second before it broke and the rebel leader came crashing to the ground.

IT 52
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Newsjacking COP 26 Brings Attention to Rising Seas Affecting Panama’s Indigenous Guna People

David Meerman Scott

What does a small country do to generate attention at a huge global event like the 2021 United Nations Climate Change Conference ( COP 26 ) being held now in Glasgow, Scotland? Government and NGO leaders in Panama knew they couldn’t compete the millions of dollars that large and wealthy countries and companies are spending to get their message out. They took a different approach—generating media coverage via Newsjacking.

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10 Persuasive Writing Techniques to Boost Your Marketing Copy

Freelance Writing Jobs

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. Therefore, understanding how to effectively communicate your ideas to influence customer decisions is a critical tool in your arsenal. But, how do you supercharge your marketing copy to be more persuasive?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Ways to Instantly Gain More Leads

Neil Patel

Finding prospective customers or “leads” for your business is no easy task. There’s a whole strategy involved, for one thing. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

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7 Things Content Marketers Told Us About Video [New Research]

Content Marketing Institute

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey. Continue reading → The post 7 Things Content Marketers Told Us About Video [New Research] appeared first on Content Marketing Institute.

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5 REASONS WHY CONTENT IS KING IN DIGITAL MARKETING

Uni Square Concepts

Digital marketing is considered as one of the best ways to promote and market products and services. Almost every entrepreneur on the planet is relying on the medium of digital media today. But it is the content in digital marketing, which makes it so effective. We will introduce you with the benefits of content in […].

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The Problem with “Writing is Thinking”

Animalz

Writing is an incredible tool for furthering your own understanding. It challenges you to articulate ideas in a coherent way. It highlights gaps in your logic. It functions like an analytical partner, helping you to explore topics with greater clarity and structure than thinking alone allows. But there is a crucial distinction to be drawn between writing as a tool for thinking and writing as a tool for communication.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Non-Targeted Broadcast Public Relations Pitches Are Spam

David Meerman Scott

To paraphrase the Wikipedia entry, email spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients. Unfortunately, way too many Public Relations people are spammers.

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10 Persuasive Writing Techniques to Boost Your Marketing Copy

Freelance Writing Jobs

As a freelance marketing copywriter, you use your skills to write the best copy for your clients. Being persuasive when promoting their products is vital for customer conversions and success. Therefore, understanding how to effectively communicate your ideas to influence customer decisions is a critical tool in your arsenal. But, how do you supercharge your marketing copy to be more persuasive?

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How to Pull Content Ideas From What’s Trending on YouTube

Neil Patel

Are you short on content topics? Not sure where your next idea is coming from? Then, this is the post for you. I’ve got a secret well of inspiration that is so deep I never run out of things to write about. Today, I’m going to share it with you. It’s called YouTube. Specifically, I’m talking about the videos that are trending on YouTube right now. These are hot topics that thousands of people are interested in and there’s no shortage of ways for you to explore them.

Content 140
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How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading → The post How To Make Content a More Effective Part of Your Sales Funnel appeared first on Content Marketing Institute.

Sales 142
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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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6 ESSAY WRITING TIPS: HOW TO WRITE AN OUTSTANDING AND UNIQUE ESSAY

Uni Square Concepts

Are you struggling to write an outclass essay? Does your article always fall down the quality at some points? Well, it happens mostly to those who think essay writing is the same as article writing! However, essays are mostly used to represent your thinking and ideas in a written form that shows real values and […].

Writing 52
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Are You Thinking About Your 2022 Marketing Strategy? You Should Be!

Spectrum Net Designs

Are You Thinking About Your 2022 Marketing Strategy? You Should Be! In the B2C world, both in-person and online shopping are seeing increases in their respective numbers. The challenge marketers are facing is to manage to think on their feet as trends begin, change, and fastly fade away. Fortunately, with our experience of observations from […].

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Our Ultimate List: 101 Affiliate Blog Post Ideas

The Content Panel

Finding it hard to think of affiliate blog topics to write about? You're not alone. Check out our top 101 topic ideas for affiliate marketers here. The post Our Ultimate List: 101 Affiliate Blog Post Ideas appeared first on The Content Panel.

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11 Expert Blogging Tips to Take Your Blog to the Next Level

Neal Schaffer

Blogging is becoming bigger and bigger across different industries. To stand out, you need to know exactly what you are doing and not just throw yourself into it. Gone are those days when posting a couple of sentences online will get you ranked and celebrated. You need to tap into the wisdom of expert bloggers […] 11 Expert Blogging Tips to Take Your Blog to the Next Level appeared first on NealSchaffer.

Blog 52
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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. Have you ever wondered: What do these terms really mean? Is it the same thing? How do the two roles differ from the perspective of a user or consumer? In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

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Internal Linking: How To Get It Right for Your Audience and for SEO

Content Marketing Institute

When content marketers put careful thought into internal linking processes from the beginning, they better position their content to rank more quickly. Continue reading → The post Internal Linking: How To Get It Right for Your Audience and for SEO appeared first on Content Marketing Institute.

Audience 143
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COPYWRITING AND CONTENT WRITING: A DETAILED GUIDE TO UNDERSTAND THE DIFFERENCE

Uni Square Concepts

While copywriting and content writing are two of the most popular topics these days, they are frequently confused. People usually fail to distinguish between the two topics. This blog will help you understand the concepts of copywriting and content writing. Along with learning the two concepts, we will also focus on some key differences between […].

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20 Best Blogging Tips for Beginners: Take Your Blog From 0 to Hero

ThemeIsle

Anyone can start a blog in a matter of minutes, but you’ll need to be more strategic to market an existing business or build a new business with your blog. In this list of blogging tips for beginners, you’ll find the strategies that I’ve found most useful across ten years of professional blogging. The post 20 Best Blogging Tips for Beginners: Take Your Blog From 0 to Hero appeared first on Themeisle Blog.

Blog 52
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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha