Neil Patel
APRIL 21, 2020
The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.
Content Marketing Institute
APRIL 20, 2020
Opportunities abound for videos – a popular format with audiences – on your website. Let’s look at five often overlooked areas for video optimization to replace or supplement your static content. Continue reading → The post 5 Surprising Ways to Optimize Websites With Video appeared first on Content Marketing Institute.
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Jeff Goins
APRIL 27, 2020
How do you respond to something like a pandemic? A crisis when the whole world goes upside down. What role is being required of you when you feel like the thing that you offer the world isn't even needed? In this week's episode of The Portfolio Life , I interview my longtime friend and mentor, Michael Port. Michael is a best-selling author, fantastic speaker, and co-founder, along with his wife, Amy, of an organization called Heroic Public Speaking , where they train communicators on how to chan
Moz
APRIL 2, 2020
Posted by randfish Our work as marketers has transformed drastically in the space of a month. Today, we're grateful to welcome our good friend Rand to talk about a topic that's been on the forefront of our minds lately: how to do our jobs empathetically and effectively through one of the most difficult trials in modern memory. We hope you've got a cozy seat in your home office, a hot mug of coffee from your own kitchen Keurig, and your cat in your lap as you join us for this week's episode of Wh
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Contented
APRIL 28, 2020
Put your writing skills to good use in this crisis. Did you know that writing online content is a fast way to earn extra income in this crisis? While many projects and business models are stalling, online content projects continue to thrive. Right now, organizations of all shapes and sizes are frantically moving their content online. Skilled content writers are in demand.
ThemeIsle
APRIL 28, 2020
With Google Analytics, you can find out how many visitors your site serves, how they're finding your content, and more. If you know how to segment Google Analytics, you can track almost any variable you want. In this article, we'll show you how to do it by author, using Google Analytics and Tag Manager. You'll then be able to apply the same approach to other segments, too.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
APRIL 9, 2020
Self-isolation doesn’t sound optimal for collaborative brainstorming. Yet, that’s where we are. How can you still capture that collaborative mentality to create content ideas, strategies, and more? Consider these 25 tips and tools. Continue reading → The post 25 Tools and Ideas for Brainstorming in a Remote World appeared first on Content Marketing Institute.
Jeff Goins
APRIL 13, 2020
Hello there from quarantine. You might be feeling some shame for being unproductive or lazy or depressed during this time of crisis and social distancing. Please allow me to make you feel better. I am doing this worse than you, promise. How are you coping in these times of uncertainty? What stable, stupid, and new things are you doing to stay sane? I’d love to hear about it.
Moz
APRIL 9, 2020
Posted by MiriamEllis. “When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted by realizing that there are still so many helpers — so many caring people in this world.” — Fred Rogers.
Contented
APRIL 14, 2020
Kia ora from New Zealand in lockdown. Wherever you are in the world, we truly hope you and your loved ones are well and safe. Here in New Zealand we are entering week 4 of a fairly strict lockdown. We are largely confined to our homes, except to get food, basic supplies, exercise or medical assistance. . Our country's lockdown efforts are certainly combating the spread of the virus.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
ThemeIsle
APRIL 22, 2020
PepsiCo, Netflix, UPS, REI, and Disney. All of these companies have partaken in the marketing strategy of user-generated content. REI, too. Amazon, too. The list goes on and on. User-generated content examples are littered all over the internet. That might make you wonder, what exactly is user-generated content, and if all of these large corporations.
Neal Schaffer
APRIL 1, 2020
Hello everybody! From our series of comprehensive guide articles on how to start a blog, we have already learned how to create a blog from scratch. Also, I have told you how to pick the best web design. Today we are going to learn the ways how to promote your blog. Blogging has become a […] 10 Ways How to Promote Your Blog appeared first on NealSchaffer.
Content Marketing Institute
APRIL 14, 2020
Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.
ProBlogger
APRIL 2, 2020
The post How to Get People to Engage With You and Your Blog appeared first on ProBlogger. This post is based on episode 116 of the ProBlogger podcast. Over the past few weeks I’ve talked about the first three stages of warming up your readers and turning them into raving fans: getting the word out about your blog. getting first-time visitors interested in your blog. getting more subscribers, followers and connections.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Moz
APRIL 19, 2020
Posted by mwiegand The marketing stack dictates infrastructure before content. Success in an earned media channel like organic search hinges on content. Specifically, on producing helpful content that has the ability to rank. Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links (see also: Medic, BERT, and its legacy predecessors like Panda, Penguin, and Hummingbird).
Neil Patel
APRIL 28, 2020
Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.
Content Marketing Institute
APRIL 13, 2020
Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 29, 2020
Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
Content Marketing Institute
APRIL 27, 2020
If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 1, 2020
Every company under the sun seems to be sending emails around the pandemic news. Let’s look at seven examples of marketers rising to the occasion to deliver value and promote togetherness when we all need to stand six feet apart. Continue reading → The post 7 Brands Getting Email Right During a Crisis [Examples] appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 15, 2020
After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 28, 2020
Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.
Speaker: Tim Buteyn
Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.
Content Marketing Institute
APRIL 30, 2020
The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 6, 2020
When your audience is crunched for time or the times have changed, it could be a good time to republish your old content. Get more mileage out of your pieces that are still valid and relevant. It’s a win-win for you and your audience. Continue reading → The post The Why, When, and How of Republishing Blog Posts appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 21, 2020
Content curation is a handy technique for all content marketers. Check out these tips and examples to ensure that your brand stays well stocked on essential fuel for its audience relationships. Continue reading → The post Content Curation Tips and Examples to Fill Your Editorial Calendar appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 2, 2020
It’s a mistake to write 2,000-plus-word blog posts only because you heard long-form content delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading. Continue reading → The post When You Should (and Shouldn’t) Create Long-Form Content appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.
Content Marketing Institute
APRIL 16, 2020
Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 8, 2020
Your livestream doesn’t only have an in-the-moment purpose. The valuable asset can be converted multiple ways to get your content in front of more people and deliver even better results for your brand. Here’s how to do it. Continue reading → The post How to Get More From Your Livestream After the Broadcast appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 23, 2020
CMI General Manager Stephanie Stahl thought she’d be at ContentTECH Summit in San Diego this week. That’s not possible for anyone, so she’s sharing how CMI is preparing for the new normal, from events and videos to blogs and social. And she wants to hear how you're doing it, too. Continue reading → The post How We’re Navigating the New Now of Content Marketing appeared first on Content Marketing Institute.
Content Marketing Institute
APRIL 7, 2020
Your content marketing strategy isn’t working in this new world. Your audience is changing its behaviors. Your company goals are in flux. It’s time to create – and document – an adjusted, one-page content marketing strategy. Continue reading → The post 7 Steps to Create a Helpful Interim Content Marketing Strategy appeared first on Content Marketing Institute.
Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion
In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha
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