November, 2013

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28 and a ½ Ideas for Business Blog Posts

Men With Pens

'Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, "It''s easy for you. You''re a writer. I''m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?". Blogging for your business helps attract new customers, and it solidifies your brand for current clients as well.

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What My Wife Has Taught Me About Blogging After Just 3 Months

ProBlogger

'Next week marks the 3 month anniversary of Vanessa (my wife) starting her first blog at Style and Shenanigans. It’s been a fascinating process to watch her plan, launch and grow her blog. Some might imagine that being married to ‘the ProBlogger’ means she’s constantly being told what to do and being given secret tips and advice – however I’ve been remarkably restrained in my involvement and very impressed by what she’s intuitively built already.

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What Your Copywriting Clients Secretly Think (But Won’t Tell You)

Men With Pens

'Click here to read the full article → Another rocking post from Men With Pens! What Your Copywriting Clients Secretly Think (But Won’t Tell You) first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved.

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Copywriters, Beware: Clark Kent and Lois Lane Journalists are Coming after Your Jobs

Men With Pens

'A lesson I''ve learned from pitching and negotiating with copywriting clients is that they don''t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. They usually make the difference between landing the project and losing the gig.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog

ProBlogger

'This morning, a reader asked me this question: “How do you motivate yourself to grow your blog traffic from day to day?” We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘ how to find readers page ‘ and listen to my recent finding reader webinar ) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytic

Blog 52
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5 Fundamentals That Determine How Fast Your Blog Grows

ProBlogger

'This is a guest contribution from Tim Soulo. This year I’ve managed to grow a photography blog by 500% in about 6 months and I think I’ve learned something along the way. I was following five fundamental things that you can learn from any marketing blog, but I like to think that I’ve made a few personal discoveries about each of them. And the most important of all the discoveries is how these five fundamentals unite into one solid strategy.

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7 Blogging Mistakes That Will Give You Zero Traffic

ProBlogger

'This is a guest contribution from Ness. Everyone wants more traffic to their blog, don’t they? Image courtesy Moyan_Brenn, licensed under Creative Commons. If you’ve been staring at your analytics wondering what’s going wrong, you might be making a few mistakes that are holding you back. Not Having a Marketing Strategy. The first thing that should be thought about when blogging is how you will be marketing it.

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My Top 5 Blogging Blunders You Can Avoid

ProBlogger

'This is a guest contribution from Gary Newell. I started blogging almost two years ago and since then, my blog has grown considerably. I have learned a lot in a relatively short period of time and I want to share five of my biggest mistakes so you can avoid falling into the same traps. 1. I didn’t link to my own articles. For well over a year, I would write articles and post them on various news sites and social media networks.

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Get to Know Your Readers: An Example of When It Counts

ProBlogger

'Over on dPS today we launched a brand new photography eBook about buying the right camera gear. As I was writing a blog post to announce the new eBook I was looking for an opening to the blog post that might capture our readers attention. Then it struck me – we had recently done a survey of our readers that contained the golden information. A couple of months ago we ran a survey with a segment of our readership to gather some information to help us put together a media kit to approach adv

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The Ultimate Guide to Leaving Comments On Blogs

ProBlogger

'If you’ve ever read a post, book or eBook, or listened to a webinar or conference session on the topic of ‘finding readers for your blog’ you’ll have heard the advice: ‘ Leave comments on other blogs ‘ It was the first piece of advice I remember reading about building readership (from memory a 2002 book by Rebecca Blood was the first blog tips that I ever read) and it’s advice I’ve heard (and given) hundreds of times, since.

Blog 55
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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11 Ways I Diversified Traffic Sources for My Blogs to Become Less Reliant Upon Google [With a Surprising Twist]

ProBlogger

'Yesterday I shared the story of how back in 2004 I almost losing my business overnight. That big blip made me realise that I had too many eggs in one basket when it came to both traffic and income. At that time the basket that all my eggs were in was ‘Google’ I was reliant upon Google for most of my traffic and most of my income (by monetising purely through Google AdSense).

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5 Reasons Why Blogging is Not Working for Your Business

ProBlogger

'This is a guest contribution from freelance writer, Jawad. Over the last few years, the significance of high value content, in generating qualified sales leads, has increased tremendously for businesses. More than ever before, businesses are now focusing on generating regular content for their target markets to keep a steady inflow of customers. This, of course, cannot be done without a well-managed and regularly updated business blog.

Blog 53
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How to Speed Up the Blog Writing Process [My Method]

ProBlogger

'Image by Jonathan Cohen. Earlier today I was asked for tips on how to speed up the writing process when writing longer posts. I don’t know that I have an answer that will help everyone with that one as I think it partly comes down to personal style, experience level and skill – but two thoughts did come to mind based upon my own experience.

Writing 54
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The Day I Almost Lost My Blogging Business By Having Too Many Eggs in the One Basket

ProBlogger

'It was 17 December 2004 and my dream was falling apart, right before my eyes. I had just celebrated the 2nd anniversary since I started to blog and I was on the tipping point of my part-time earnings becoming a full-time income. I’d quit my only other employment to devote 100% of my time to blogging and had recently started ProBlogger to share what I knew about blogging for money.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Inspire, Interact & Inform to Create Thought Leadership in Your Niche

ProBlogger

'This is a guest contribution from Will, a young entrepreneur slash marketer. We can all agree that the most popular blogs have a few things in common – they all inspire, interact with and inform their readers. As Darren has discussed before , these three pillars should form the foundation for your blog’s content plan. I’m not much of one for introductions, so let’s just jump right in….

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Five Lessons Any Blogger Can Learn from Organized Crime

ProBlogger

'This is a guest contribution from Steven Gomez. Image courtesy of Boaz Yiftach / FreeDigitalPhotos.net. Crime in America has many names. There is the Mafia, the Mob, the National Crime Syndicate, or “La Costa Nostra” – Italian for “This Thing of Ours.” In addition to the colorful names and faces are the larger-than-life personalities that turned crime in America literally into a “booming” industry.

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The ONE thing your written content needs. (And it’s not what you think!)

ProBlogger

'This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing , email marketing, and social media marketing , but you may have noticed something new pop into the online landscape lately – visual marketing. So yes, even though you are a blogger and your job is to create written content, I am here to tell you that you need some visual content too.

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Blogging, and Twitter, and Readers…Oh My!

ProBlogger

'This is a guest contribution from Courtney Gordner. If you want to maximise the potential of your blog, it’s essential that you interact with your followers. And if you want to interact with your followers, you need to know where to find them. When they’re online and not reading through your latest post, odds are, they’re engaging with social media.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.