March, 2022

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Storytelling 101 for Founders

Kayleigh Moore

One thing I hear fairly often from people in leadership roles (whether it’s a founder, a CEO, a solopreneur, etc.) is that they struggle with writing about their personal experiences in a compelling, story-driven way. They’ve had lots of interesting ups and downs, gained first-hand insight into complex situations (good and bad), and have a lot of fun stories to tell, but they never quite seem to get the words out of their brains and onto the page so they can be shared.

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How to Start Freelancing in 2022 (With No Experience)

Freelance Magic

W ritten by Rochi Zalani. It’s 2022, and you want to start freelancing — maybe as a side hustle on the weekends or because you want to wave goodbye to your day job. The good news? You’re in luck: 47% of hiring professionals are more likely to hire freelancers since the pandemic than they were in the past. What’s even better is you don’t need any experience to begin freelancing (wondering what a freelance writer does ?

Freelance 130
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Why I’m creating a new course on writing for Web 3.

Nick Ursborne

Every two or three years I create a new course for digital copywriters and content writers. Next up is a course for writers who want to take advantage of the huge growth in the area of Web 3. Hang on, you ask… what the heck is Web 3? And what happened to Web 1 and 2? A brief history of the web…. Web 1 covers the early years of the web, from the late 90s into the new millennium.

Writing 130
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4 Ways to Create Sustainable Content With YouTube Videos

Ashleyn Writes

Anyone who has had access to the internet since they were a teenager has probably heard, “Nothing goes away on the internet.” But in the world of online business, that’s just not true. Especially as it relates to our content. The truth, my friend? No piece of content lasts forever. Unless… you’re on YouTube. YouTube content has become one of the best tools for business owners because it helps businesses get found through content with a long shelf life.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Congratulations to Cole Arthur Riley, New York Times bestseller!

Rachelle Gardner

Congratulations Cole Arthur Riley! This debut book hit the New York Times bestseller list a week after its release. We’re all so excited! It’s a beautiful and unforgettable book, one that permanently changes the way you live in the world. Congrats, Cole! February 22, 2022. Convergent Books, Penguin Random House. The post Congratulations to Cole Arthur Riley, New York Times bestseller!

IT 130
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5 Lessons on Creating Video Like a Pro Even If You’re Just Starting Out

Content Marketing Institute

Andrew Davis walks you through his video creation process from start to finish. He also shares tech tips and tactical shortcuts to level up your content without maxing out your video budget.

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Hiring The Right Web Designer For Nonprofits – TheNonprofitShow

Agency Content Writer

The post Hiring The Right Web Designer For Nonprofits – TheNonprofitShow appeared first on Agency Content Writer.

Agency 130
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The Web3 Future

David Meerman Scott

The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.

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The Portfolio Life Finale

Jeff Goins

Some things must end so other things may begin. In this final episode of The Portfolio Life, Jeff discusses what a portfolio life is and shares the lessons he’s learned over the course of producing the podcast. Lessons learned: Your first stab at a new medium is rarely very good. You learn as you go. Finding your voice requires experimentation. How you end something is directly correlated to how you begin the next thing.

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New Release Spotlight: Sarah Ladd

Rachelle Gardner

Congratulations and happy new release to Sarah Ladd! Sarah’s latest Regency romance, The Letter From Briarton Park, combines mystery and intrigue with the best of historical storytelling. Cassandra Hale grew up knowing little about her parentage, and had made peace with the fact that she never would. But Cassandra’s world shifts when a shocking deathbed confession reveals a two-year-old letter with hints to her family’s identity.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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5 Evergreen Content Tips for a Year-Round Marketing Strategy

Content Marketing Institute

Evergreen content hits may show up in your content library by chance. But when you plan to create evergreen pieces (whether from scratch or by repurposing), you make your content marketing strategy’s success more likely than lucky. Here’s how to start.

Marketing 134
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30 Sure-Fire Steps to Become a Successful Freelance Writer

CopyBlogger

You may or may not know that I haven’t always been Copyblogger’s Editor-in-Chief — I previously spent years (and years). Continue Reading. The post 30 Sure-Fire Steps to Become a Successful Freelance Writer appeared first on Copyblogger.

Freelance 106
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How Much Does it Actually Cost to Start a Blog in 2023?

Neal Schaffer

Whether you want to become an influencer through blogging or launch a blog for your business, I often get asked: How much does it cost to start a blog? You might be surprised to hear this, but you can start a blog for nothing through several different blogging platforms. As long as you don’t mind doing the writing yourself and posting images that you have the rights to, such as photos you took with your own camera, there’s no reason that you ever need to pay one red cent to start up a blog.

IT 89
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Back to the Basics: Create Content Like a Publisher

David Meerman Scott

I’ve been talking about how content drives action and serves as the backbone of marketing for more than 20 years now. During that time, I've seen hundreds of people and organizations implement these strategies and they work.

Publisher 112
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Book Licensing: 10 Crucial Tips If You’re Considering Selling Your Rights

Write to Done

You’re delighted that your self-published book is selling well. But what if I told you that no matter how good your sales, you’re still leaving stacks of cash on the table? You might not believe me. But think of your book – on bookshelves around the world. And why only bookshelves? Your writing can sell on […].

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A Different Kind of Writing: What is a Program Writer And How You Can Become One

Freelance Writing Jobs

The IT workforce is ever-growing, with nearly 3 million employees in the industry in the US alone in 2020. This number continues to rise, with more people being attracted to IT positions as worldwide demand grows. However, for the IT industry to function smoothly, programs first need to be written and developed, creating many new freelance program writer roles to be filled. .

Writer 52
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How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

Content Marketing Institute

The reduce, reuse, recycle model of waste management can be a great strategy search-focused content. It can help snip and prune the content weighing down your content’s search engine results.

Content 129
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How to Make Money as a Freelance Writer: 15 Writing Business Essentials

CopyBlogger

Wondering how to make money as a freelance writer? Well, buckle up, because everyone loves the part of the hero’s. Continue Reading. The post How to Make Money as a Freelance Writer: 15 Writing Business Essentials appeared first on Copyblogger.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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13 Definitive Blog Post Templates to Inspire Your Blogging

Neal Schaffer

For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of your blog writing, it’s time to make use of blog post templates and create your own variations.

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Back to the Basics: Align With The Way People Buy

David Meerman Scott

The way people buy changed many years ago. All of us — you, me, and all our existing and potential customers — turn to the web to solve problems.

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How to reinvent yourself, over and over again.

Honey Copy

Early on in your career, before you've had the chance to make any sort of name for yourself, it's worthwhile to be hyper-focused in what it is that you do. Nobody knows who the hell you are and you have yet to prove yourself and so to stay top of mind, you need to become known as "the __ guy" or "the __ gal". When my grandfather was growing up in the small town of Francisco, Indiana there was one of everything.

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A Different Kind of Writing: What is a Program Writer And How You Can Become One

Freelance Writing Jobs

The IT workforce is ever-growing, with nearly 3 million employees in the industry in the US alone in 2020. This number continues to rise, with more people being attracted to IT positions as worldwide demand grows. However, for the IT industry to function smoothly, programs first need to be written and developed, creating many new freelance program writer roles to be filled. .

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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How Content Marketing Fits Into Web 3.0 (You Might Be Surprised)

Content Marketing Institute

What’s behind the hype around Web 3.0 concepts like NFTs, blockchain, and metaverse? And what do they have to do with content marketing? Turns out, more than you might think. And the good news is, you’re well-positioned to play in that world.

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How to Create Digital Products (That People Actually Want)

CopyBlogger

A digital product that sells while you sleep is the ultimate dream, but you might be wondering how to create. Continue Reading. The post How to Create Digital Products (That People Actually Want) appeared first on Copyblogger.

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The Dangers and Benefits of Outsourcing Your Copywriting

Shorthand Content Marketing

So, you have a new website that you are about to launch. . You’ve spent time – and a sizable amount of money – getting the logo, colors, images, and layout just right. But what about the words on the website? Did you write them yourself to save money? . Or maybe you just used the info on your brochure to fill in the website copy sections. .

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Excellent Customer Communications from Cubby Oil & Energy

David Meerman Scott

Last week, we received a letter from our home heating oil supplier, Cubby Oil & Energy. The letter was heartfelt, honest, and provided valuable information.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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7 Reasons Quality Website Content Matters for Digital Marketing

iWriter

Blogs are now a marketing tool for nearly 80% of all businesses. In fact, blogging could increase your conversion rate six-fold. Blogging four times a week could help you generate 3.5 times as much traffic as before, too. Still not convinced you need to produce website content for your digital marketing strategy? Read on to discover the benefits of quality website content for your business.

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13 Definitive Blog Post Templates to Inspire Your Blogging

Neal Schaffer

For many bloggers, consistently choosing new topics and organizing each post can be a challenge. After all, many of us have great ideas in our heads, but we need help expressing them. Or at least, organizing our thoughts. If you’re looking for blog writing inspiration, or you just want to create a process out of […] 13 Definitive Blog Post Templates to Inspire Your Blogging appeared first on NealSchaffer.

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40+ Blogs, Podcasts, and Video Series Content Marketers Love

Content Marketing Institute

Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.

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Quit Annoying Your Audience! 3 Simple Steps to Write Better Content

CopyBlogger

When you’re learning how to write better content, it’s helpful to think of a friend who tells stories that never. Continue Reading. The post Quit Annoying Your Audience! 3 Simple Steps to Write Better Content appeared first on Copyblogger.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha