Jane Friedman

MAY 14, 2025

Todays post is by writer and editor Ariane Peveto. The debate over using AI in the writing process is far from settled, but as the conversation continues to develop, we can all agree that better information helps us make better decisions. With that in mind, I set out to test a variety of AI-powered editing tools for myself. While I wholeheartedly believe humans make the best editors, I know economic realities can make hiring an editor difficult or impossible, and many writers dont have skilled c

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Enchanting Marketing

MAY 13, 2025

Should writing be brief? Maybe not. Of course, I hate rambling writing as much as you do. I’m impatient. But writing thats too brief becomes soulless; it lacks the power to engage and inspire. In contrast, precise writing is sharp, vivid, and full of zest. Even if your text becomes longer, precision captivates readers. Want to know how? An example of piercingly precise writing John McPhee is a Pulitzer-winning journalist.

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Nick Ursborne

MAY 14, 2025

Im working on a whole new project. Pretty much an entirely new business. To help me build everything, Ive been using a Custom GPT, which has a knowledge base of everything I have been doing for the project so far. In other words, it knows as much about the business as I do. For fun, I asked it to make up an origin story for the company. Something fun, and maybe a little tongue-in-cheek.

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Tina Dubinsky

MAY 8, 2025

An environmental poem shaped by British Romanticism themes about urbanisation. The post Romantic Poetry: Is this America? Pollution, a First Impression appeared first on Tina Dubinsky Author.

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Post 130

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

Media

Buffer

MAY 14, 2025

I have a tendency to treat coming up with content ideas as a solo sport. I’m used to sitting with my thoughts, combined with a post format I saw that I loved and want to recreate. And when I’m stuck, I scroll through my bookmarks with hundreds of post ideas for something to remix. I’ve been fortunate that that system works time and time again for me — but it’s not the only way to create.

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The Write Life

MAY 18, 2025

There’s a reason many of us writers refer to our projects as our “babies.” We’ve spent days, months, or even years nurturing the idea and breathing life into every sentence. After that intimate and solitary process, it can be nerve-wracking to ask others for feedback. Even when we’re less invested in a project say, a quick blog post for a client it can still sting to receive criticism.

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Backlinko

MAY 14, 2025

Youre setting goals. Publishing content. Reporting on growth. But deep down, youre still asking: Are we aiming too high? Too low? Are we even on track? That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. We use it to map planned content, track production costs, and project traffic and revenue gains.

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ContentWriters

MAY 2, 2025

AI can be a quick and convenient way to produce content, but it can’t replicate your unique voice and real-world experience: valuable elements of high-performing content. Can you leverage new technology, showcase your expertise, and still avoid AI detection? As a freelance writer, standing out amongst AI-generated content is one of the biggest challenges.

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Grammarly

MAY 19, 2025

Starting a piece of writing can feel overwhelming, especially when you’re staring at a blank page. Thats where the rough draft comes inits your chance to dive in, explore your ideas, and shape your thoughts into something tangible. A rough draft isnt about perfection; its about progress. It gives you the freedom to experiment with structure, test your argument, and let your creativity lead the way.

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Writer Writing Construction Creativity 57

BKA Content

MAY 25, 2025

Discover the Top 10 B2B Content Marketing Agencies of 2025 The emergence of B2B content marketing services has been a double-edged sword. Businesses today have numerous options, but they often struggle to make the right choice. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Animalz

MAY 29, 2025

For the past decade, something has been rattling at the foundation of content marketing. An unspooling of a discipline that once felt purposeful but somehow got lost, took the wrong exit, and arrived atmechanical. I felt this wobble before I even knew what the hell a ChatGPT was. I had a creeping fear that the things I built my career on (writing, strategy, meaning ) were slowly being absorbed into a black hole of copycat content.

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Jane Friedman

MAY 13, 2025

Todays post is by book coach and editor Dinah Laprairie. I opened the manuscript and sighednot at the message, which was well-stated and useful, but at the wall of bold, italic, underlined, ALL CAPS text that shouted for attention on every page. It read more like a web article or social post than a book. Nonfiction writersespecially those working on prescriptive nonfictionoften turn to familiar writing formats from business, blogging, or social media when they prepare their book-length projects.

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Backlinko

MAY 12, 2025

Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) Im not exaggerating here these sites were literally littered with keywords. Like this one from 2005. Yes, this is a real site I found on The Wayback Machine. And yes, online casinos was used enough times to make your eyes burn.

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Ahrefs

MAY 14, 2025

Using Ahrefs website growth data, weve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth.

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Website 84

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Grammarly

MAY 13, 2025

Writing often includes references to spoken words. Examples of this are dialogue in novels, quotes in articles, and paraphrased discussions in blogs. Written speech can be categorized into two types: direct and reported speech. Both types are crucial for effective communication. Knowing when and how to use each improves your writing and communication skills.

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The Hoth

MAY 8, 2025

Generative search optimization (GSO) is a new marketing methodology all about improving your visibility on AI tools like: ChatGPT Perplexity Claude Googles AI Overviews Bings Copilot Its an offshoot of traditional SEO (search engine optimization), which focuses on improving rankings on search engines like Google and Bing. Since generative search is relatively new, marketers are in desperate need of GSO tools to track and monitor their optimization efforts.

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AWAI

MAY 5, 2025

Get ready to get off the starting block … and into the well-paid writing game … In this Monday Morning Jumpstart, AWAI President, Rebecca Matter, and Director of Training, Jade Trueblood, help you identify and overcome the fears that can keep you stuck on the starting block when pursuing new opportunities. From overcoming the paralysis of having too many tasks to picking the easiest win that will get you in the game, you’ll learn how to break through your mental blocks and start moving forward.

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Writing 52

Jane Friedman

MAY 15, 2025

Todays post is by writer, editor, and book coach Erin Halden. A big part of my job as a developmental editor and book coach is to help fiction writers think through their choices. And to ask them, How does this choice help you tell your story? , again and again as they develop, draft, and revise. One of the most important storytelling choices youll make is point of view.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Backlinko

MAY 14, 2025

You can create the most helpful, well-optimized content on the web. But if you mess up the title tag, none of that will matter. The title tag is the blue, clickable headline that shows up in search results. Its also your one shot at convincing a reader to choose your content over everyone else’s. A subtle tweak to the title tag can make all the difference.

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Ahrefs

MAY 14, 2025

From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share.

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Animalz

MAY 22, 2025

I never intended to be an addict. Nobody does, I suppose. But the temptations, theyre too powerful. Theyve made me lazy, dishonest, selfish, needy, over-confident every sin under the sun. Ive tried to resist. Many times. And sometimes I escape, for a little while. But it always pulls me back in, usually sooner rather than later. My addiction is to algorithms, to AI.

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The Hoth

MAY 1, 2025

AI-powered search tools like Perplexity , ChatGPT , and Claude have been shaking up the search landscape in a big way. While Google still accounts for the vast majority of the search market, it has also begun incorporating generative AI (GAI) into its Search product via AI Overviews. As a result, AI search is literally everywhere you look now. This has created the need for marketers to begin optimizing their content for GAI search tools in addition to traditional search engines.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

MAY 13, 2025

As AI advances, colleges and universities must rethink how they assess student work while maintaining academic integrity. At the University of Florida, Professor and Associate Provost Dr. Brian Harfe observed that traditional writing assignments in his large-enrollment general education course were becoming increasingly vulnerable to AI-generated responses.

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Jane Friedman

MAY 22, 2025

Photo by Rod Long on Unsplash Todays post is by romance author and book coach Trisha Jenn Loehr ( @trishajennreads ). The myth of the solo writer is persistent, yet we all crave community. Very few, if any, published books are written in isolation. Ive tried the solo writer route, and it didnt work. It was too easy to deprioritize my writing because there were dishes that needed to be done, or I was tired from my workday and just wanted to veg on the couch, or the writing was hard and pushing th

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Backlinko

MAY 12, 2025

Whenever you move content, change domain names, or simply tweak a pages URL, youll likely use a redirect. This ensures your users (and Google) get to the right page, and it preserves the SEO value from your backlinks. You can use.htaccess redirects specifically to do this. But I get that messing with your sites server files can sound daunting. So the goal of this guide is to make.htaccess redirects as accessible as possible.

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iWebContent

MAY 13, 2025

In todays digital world, ranking high on Google isnt just a nice-to-haveits essential. Your potential customers are out there searching for exactly what you offer, but if your website isnt showing up, they wont find you. Thats where SEO copywriting comes in. At iwebcontent, we specialize in helping businesses like yours climb the search engine ranks through smart, keyword-rich website content.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

ContentWriters

MAY 29, 2025

Do press releases still matter today? Yes, and they are particularly useful in the rapidly evolving age of AI search. In the past, press releases were used to distribute information via traditional outlets, mainly newspapers. While this may be the first thing you think of when hearing the term “press release,” the strategy has evolved to meet the needs of the digital world and marketers.

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The Hoth

MAY 13, 2025

If youre an SEO reseller, your clients will come to you seeking answers, not just deliverables. They probably dont know that you outsource your SEO, so theyre going to approach you whenever they have questions or concerns about the process. Rather than viewing these instances as a hindrance, you should consider them golden opportunities for: Establishing trust with your clients Building their confidence in your abilities Helping them achieve their goals (to secure their future business) In parti

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Verblio

MAY 19, 2025

Its not enough to create and publish content. In today’s saturated internet and highly competitive market, a data-driven content strategy is essential. You have to meet your customers where they are and provide them with the essential connection they’re looking for in your brand. Your content marketing strategy isn’t just about pumping out posts, building an extensive content library, and hitting the highlights when it comes to essential industry keywords.

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Jane Friedman

MAY 1, 2025

Todays post is by author Janee Butterfield. Lets be honestwriters block is frustrating. It creeps in when you least expect it and can make even the most dedicated writer feel like theyve run out of ideas. For thriller writers, the pressure can feel even heavier. Youre not just trying to writeyoure trying to shock, grip, twist, and terrify. But heres the secret: you dont always need a plot to start writing.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Sales