February, 2020

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A Step-by-Step Guide to Growing Your SEO Traffic Using Ubersuggest

Neil Patel

There are a lot of tools out there and a ton of SEO reports. But when you use them, what happens? You get lost, right? Don’t worry, that’s normal (sadly). And maybe one day I will be able to fix that. But for now, the next best thing I can do is teach you how to grow your SEO traffic using Ubersuggest. This way, you know exactly what to do, even if you have never done any SEO.

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How to Create a Strategic Social Media Plan [Template]

Content Marketing Institute

Not sure if you are distributing your content on the right social channels or in the right way to drive action? Here's how to build a social media marketing plan to put all the essential decision-making info right at your fingertips. Continue reading → The post How to Create a Strategic Social Media Plan [Template] appeared first on Content Marketing Institute.

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I Wrote a Book on Public Speaking and Then Became a Successful Speaker

Jeff Goins

This week, my first ghostwriting project, The Successful Speaker , comes out. This was a collaboration with Grant Baldwin, the leading expert on what it takes to build a successful speaking business. It was a lot of fun, but what I didn’t expect was how much it would make me a better speaker. For more information on The Successful Speaker , visit www.speakerbookbonus.com.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyo

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Content Writing 101: The Essential Guide

Text Mercato

If you haven’t done it before, content writing can be quite intimidating and overawing at times. In this digital age, where Google algorithms rule the internet - website owners have placed huge importance on quality and value added content for their audience. That calls for SEO rich content and new freelance content writers are more lost than ever.

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How to Start a Blog? A Comprehensive List to Guide You in Creation 

Neal Schaffer

Before I answer the question of how to start a blog, let me remind you of why you should be starting a blog. You have gained a lot of useful experience that you want to share with other users. Naturally, the ultimate goal is to attract new customers and increase sales. How to achieve this? — Create a blog. How to start a blog? — Read this article. Unlike social networks where your content lives only for several days, articles have attracted new readers for years.

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7 Free Keyword Research Tools for Content Marketers

Content Marketing Institute

Can we finally take it easy on keywords? Not really. Analyzing keywords offers ideas for content that’s relevant to searchers and shows gaps your content could fill. Here are seven free SEO tools to help. Continue reading → The post 7 Free Keyword Research Tools for Content Marketers appeared first on Content Marketing Institute.

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You Don’t Need More to Start: 3 Timeless Truths to Succeed

Jeff Goins

I tend to think of life as a journey these days far more than a destination. If I could summarize what I believe about almost everything in life, it would be this: Clarity comes with action. This is harder than it sounds. Do I quit my job or not? Do we make that big move or stay here another year? Do I take the risk, letting go of my fears of what I want, or is that selfish?

IT 100
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Which of My Competitor's Keywords Should (& Shouldn't) I Target? - Best of Whiteboard Friday

Moz

Posted by randfish You don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target.

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Working With Freelance Writers - How To Make A Decision Between Good. Or Bad?

Text Mercato

Who doesn’t love flexible working hours? Add to that the idea of no travel and a comfortable working space where you don't even have to leave your bed, and you are all set for the new freelancing trend. Although a new kid on the block, freelancing is rapidly changing the concept of working to include a non-stringent office space where people can earn money by doing what they love.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Imposter Syndrome: What It Is, and How to Overcome It

ProBlogger

The post Imposter Syndrome: What It Is, and How to Overcome It appeared first on ProBlogger. This post is based on episode 121 of the ProBlogger podcast. Today I’m going to talk about imposter syndrome. Do you ever fear you’re about to be found out? That it’s only a matter of time before everyone realizes you’re not as smart as they thought you were, or that you don’t really know what you’re doing?

IT 39
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How I Drove 231,608 Visitors to My Site Using This New Channel

Neil Patel

Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like email. When you send marketing emails, you can bet that there is a good chance that they will end up in the “Promotions tab.” Now sometimes these algorithms do adjust in your favor, but we all know that’s rare in the long run.

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Stop Wasting Time: Review Your Website Analytics

Content Marketing Institute

Are you too busy to check your web analytics? CMWorld presenter Andy Crestodina reviews the analytics because he’s busy. Learn what he says your users are telling you about site navigation, conversions, social icons, and videos. Continue reading → The post Stop Wasting Time: Review Your Website Analytics appeared first on Content Marketing Institute.

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Why We All Need to Act More Like Artists

Jeff Goins

"Why do we need art?" In a world that seems to more and more focused on "work works," is there still a place for beauty? Do artists matter anymore? I think they do.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Moz

Posted by Cyrus-Shepard A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's Whiteboard Friday, Cyrus details seven SEO processes that are made easier by a strong investment in link building and growing your authority. Click on the whiteboard image above to open a high resolution version in a new tab!

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10 Things Content Writing Pros Swear By (And You Should Too)

Text Mercato

How many times do you find yourself torn between quality or quantity of content writing? Quality always supersedes quantity, and there is no two ways about it. But, to be able to create quality content in large quantities is no easy task! Professional writers understand the importance of consistent content flow in the industry and practice this on a daily basis.

Writing 52
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International Start a Blog Day Class of 2020

ProBlogger

The post International Start a Blog Day Class of 2020 appeared first on ProBlogger. How long have you been blogging? Is it days? Weeks? Months? Years? Or are you yet to start? Do you know that 2020 represents my third decade blogging? No, I haven't been blogging for 30 years, but I started in the 'Noughties' and continued through the teen years of this century and now it's 2020.

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The Future of Ubersuggest

Neil Patel

* Please read the whole post, I have some good news at the bottom, but it won’t make sense unless you read the whole post. Do you know why I got into SEO? Not many people know this, but I grew up in middle-class America, and I wanted a better life for me and my parents. When I was 16 years old, I worked at a theme park called Knotts Berry Farm where I picked up trash, cleaned restrooms, and swept up vomit every single day.

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Lets Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 Content Marketing Goals That Really Matter to the Business

Content Marketing Institute

Here’s the truth. Brand awareness ­– everybody’s favorite­ content marketing goal – isn’t going to cut it. If content marketing is to be an integral component of your company, you better set goals that speak to the business. Continue reading → The post 4 Content Marketing Goals That Really Matter to the Business appeared first on Content Marketing Institute.

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6 Things You Should Stop Doing to Content [Tools]

Content Marketing Institute

The most straightforward way to revitalize your content is to jettison things that just aren’t working. Start with these six frequent mistakes – and how to fix them. Continue reading → The post 6 Things You Should Stop Doing to Content [Tools] appeared first on Content Marketing Institute.

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The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.

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How to Use SEO to Boost Branded Keyword Rankings on Google

Content Marketing Institute

Don’t be deceived by the low-hanging SEO fruit for branded keywords. Follow a deliberate plan of attack for those more difficult branded keyword SEO opportunities to gain even higher rankings and receive more search traffic. Continue reading → The post How to Use SEO to Boost Branded Keyword Rankings on Google appeared first on Content Marketing Institute.

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Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

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The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute.

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Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research]

Content Marketing Institute

What role does content marketing play in delivering an optimal experience across the buyer journey? We investigated that and more in our latest research – Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends. Continue reading → The post Optimal Customer Experience? Content Marketing Plays a Role [New Enterprise Research] appeared first on Content Marketing Institute.

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Want More Business? Narrow Content Focus to Targeted Accounts

Content Marketing Institute

Simply adding volume or velocity is not enough to put content initiatives on a sustainable path to business success. Follow the advice of Demandbase’s growth marketing leader to prioritize buying signals when increasing your opportunities. Continue reading → The post Want More Business? Narrow Content Focus to Targeted Accounts appeared first on Content Marketing Institute.

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Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters.

Content Marketing Institute

This post is a bit of a rant and a mea culpa. CMI’s Robert Rose takes on Ad Age’s erroneous description of content marketing in its latest awards – and why it matters. Continue reading → The post Ad Age Content Marketing Finalists Are Ads. It’s Wrong and It Matters. appeared first on Content Marketing Institute.

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Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

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Offer a Content Upgrade and See Conversion Rates Rise

Content Marketing Institute

A content upgrade can be a game changer in your conversion challenge. Offering bonus content that your audience truly values makes it more likely they’ll give you their email address. Read on for tips and lots of real-life examples. Continue reading → The post Offer a Content Upgrade and See Conversion Rates Rise appeared first on Content Marketing Institute.

Content 117
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No One Can Break Your Content Rules If They Don’t Exist

Content Marketing Institute

Do you create content that never gets used? Do teams create content outside your purview? Are you overwhelmed by content demands from other groups? Fix it by creating rules and structure. Only then can you figure out how to break them. Continue reading → The post No One Can Break Your Content Rules If They Don’t Exist appeared first on Content Marketing Institute.

Content 113
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The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose takes on the truth – what is vs. what ought to be. He also explores the advertising-and-data problem and talks to the authors of a new book about the internal workings of content marketing. Let’s wrap it up. Continue reading → The post The Truth in Content Marketing: What Is and What Ought to Be True [The Weekly Wrap] appeared first on Content Marketing Institute.

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Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap]

Content Marketing Institute

This week Robert Rose goes into the trap between strategy and planning, gives a take on how less content is growing audiences. And he chats about the business challenges of content strategy with the person of the week. Continue reading → The post Avoid the Heartbreak of Lengthy Strategies, Expert Assumptions, and More [The Weekly Wrap] appeared first on Content Marketing Institute.

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Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha