Content Marketing Institute

AUGUST 28, 2018

More than once, I’ve had to stop reading a poorly edited book because I couldn’t take off my editor’s hat. Professionals in any industry observe others’ work and silently critique it. That analysis often leads you to one of two results: insight into what you could do better or a welcome relief because you are doing it better. Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

ThemeIsle

AUGUST 27, 2018

If you’re like a lot of bloggers, there’s a good chance you might not have a degree in English or journalism. But that doesn’t mean you can’t learn how to write a blog post that your readers will love – you just need the right process! ? When you’re running a WordPress blog, it can. The post How to Write a Blog Post: Your Step-by-Step Guide to Better Content appeared first on Themeisle Blog.

Blog Post 58

Blog Post Post Writing Blog 58

Jeff Goins

AUGUST 31, 2018

Writing 100

Writing 100

ProBlogger

AUGUST 6, 2018

The post 255: My Mid-Life Crisis and The Power of Being Vulnerable on a Blog appeared first on ProBlogger. The Power of Being Vulnerable with Your Readers. Have you experienced the power of taking a step out of your comfort zone and being vulnerable with your readers? I have long believed in the power of being vulnerable. It can be hard to be vulnerable.

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Blog Blogging Publisher Publishing 32

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Content Marketing Institute

AUGUST 7, 2018

Wouldn’t it be helpful to know the questions your executives or clients will ask before they pose them to you? You would have the time to think about the answer and tailor your response for the circumstances. Then, when asked, you could respond immediately and thoughtfully, impressing the interrogator. Well, the presenters at Content Marketing World want to help.

Content Marketing 109

Content Marketing Marketing Content Editorial 109

Content Marketing Institute

AUGUST 20, 2018

Getting people to click to read your content is hard, whether you’re trying to entice them in an email or tempt them in the search engine results. But once you finally get them on your page, you must work even harder to keep them there. Lots of technical ways can keep them from bouncing (faster load times, minimum pop-ups, clear site navigation, etc.).

Long Form Content 103

Long Form Content Copy Copywriter Copywriting 103

Content Marketing Institute

AUGUST 2, 2018

Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 99

Storytelling Brand Marketing Hospitality 99

Content Marketing Institute

AUGUST 23, 2018

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. No matter the configuration, a well-trained in-house content marketing team is a competitive advantage. But what makes a team exceptional?

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Content Marketing Marketing Editorial Team Search Engine Optimization 96

Content Marketing Institute

AUGUST 30, 2018

More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.”. For brands, this raises an important question: How do you become the default answer for a voice search query? You know the recent buzz around “ featured snippets ” – the boxes that appear at the top of some Google search result pages, providing a brief answer that, brands hope, leads the user to click for more detail.

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Content Long Form Content Food SEO 92

Content Marketing Institute

AUGUST 27, 2018

While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. While you may not be promoting a live event, you likely can learn more about how to create an influencer-based piece of content from the lessons we’ve learned producing this e-book over the years, including the 2018 Ultimate Guide to Content Marketing.

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Content Manufacturing Projects Concept 81

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Collaboration

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When was the last time you went to a casino? When was the last time you went to Las Vegas just for the gambling? Though plenty of people do, a much larger set of people don’t put gambling or Las Vegas at the top of their what-to-do-for-fun lists.

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Brand Entertainment Content Hospitality 78

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. “Nobody just buys the art … They want the stories behind the art.”. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.

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Content Marketing Art Director Creative Director Storytelling 64

Content Marketing Institute

AUGUST 9, 2018

In its widely talked about State of Marketing Report, Salesforce reports that just over half (51%) of marketers are using AI in one form or another, while another quarter plan to test it over the next two years. A smaller study of over 500 search, content, and digital marketers by BrightEdge found that just 4% have implemented AI (that’s not a typo).

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Marketing Retail Entertainment Manufacturing 63

Content Marketing Institute

AUGUST 8, 2018

Did you follow the #PlaneBae saga as it jumped from social media channels to national news item? If so, you saw the turn it took from lighthearted love story to a much darker reminder of the unexpected ways our digital footprints affect our (and others’) lives. Unwanted social media exposure is just the tip of the iceberg when it comes to digital privacy concerns.

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Insurance Content Social Media Concept 62

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing

Content Marketing Institute

AUGUST 16, 2018

Content technology. Sometimes it feels like we can’t live with it. But we know we can’t work without it. Consider this finding from CMI’s 2018 Content Management & Strategy Survey: 51% of the content professionals say their company lacks the right technology to manage content across their organization. And another 35% say they’re not using the technology they do have to its potential.

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Content Government Consulting Concept 60

Content Marketing Institute

AUGUST 17, 2018

Editor’s note: Bertrand Cerisier is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. When you imagine the future of work, what comes to mind? Does your futuristic workspace include printers? Does it even use paper? If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced.

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Marketing Portfolio Recruitment Construction 56

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences. Yet many of us struggle to measure the impact of the stories we tell.

IT 56

IT Content Content Creation Social Media 56

Jeff Goins

AUGUST 30, 2018

Writing 100

Writing 100

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

Digital Marketing

Jeff Goins

AUGUST 26, 2018

IT 100

IT Writing 100

Jeff Goins

AUGUST 13, 2018

IT 100

IT Writing 100

Jeff Goins

AUGUST 7, 2018

Writing 100

Writing 100

Jeff Goins

AUGUST 2, 2018

Writing 100

Writing 100

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

Engineering

ProBlogger

AUGUST 22, 2018

The post How Long Should Your Blog Post Be? appeared first on ProBlogger. Today’s post is by ProBlogger writing expert Ali Luke. When I started blogging in 2008, there was a (roughly) agreed-on standard for blog posts: you should post around 500 words every weekday. Now that I look back on that, it seems pretty silly. Some topics can be adequately covered in 300 words, while others might need 5,000.

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Blog Post Post Blog Blogging 31

ProBlogger

AUGUST 13, 2018

The post 256: How One Blogger Landed a Book Deal That Launched Her Career appeared first on ProBlogger. How a Book Deal Launched the Career of a Blogger. We’re kicking off our Blogging Breakthroughs series, where a variety of bloggers share their stories of breakthroughs they’ve experienced over the years with their blogs. We received submissions from numerous bloggers.

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Blogger Social Media Entertainment Consulting 29

ProBlogger

AUGUST 20, 2018

The post 257: 3 Writing Tips That Helped Kelly Grow Her Readership by 500% appeared first on ProBlogger. How One Blogger Grew Her Readership by 500% with Help from Three Practical Writing Tips. In this episode we continue our Blogging Breakthroughs series, this time with a story from my friend Kelly Exeter. Kelly is a regular speaker at our events, has contributed ProBlogger content as a guest writer, and has been a guest on this podcast several times.

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Writing Content Creator Writer Blogger 29

ProBlogger

AUGUST 28, 2018

The post 7 Ways to Start Building an Audience for Your New Blog appeared first on ProBlogger. It’s a problem every new blogger faces, and it can seem insurmountable. How do you build an audience when no-one knows who you are? There’s plenty of good advice out there (so much that it might seem a bit overwhelming). So in today’s post I’m sharing seven straightforward but effective ways to start building an audience for your new blog. #1: Tell Your Family and Friends.

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Audience Blog Blogging Social Media 28

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

Content

ProBlogger

AUGUST 9, 2018

The post Productivity Inspiration to Get You Out of Your Blogging Slump appeared first on ProBlogger. Did you notice the middle of the year just slide on by? Are you one of those people who has already reviewed their yearly goals to see if you’re on track? Or are you in a bit of a mid-year blogging slump? Perhaps you were out enjoying the summer weather or, if you’re in the Southern Hemisphere, your fingers probably froze off and you can’t type anymore.

Blog 27

Blog Blogging Social Media Blogger 27

ProBlogger

AUGUST 16, 2018

The post Top Tips for a Clean and Healthy Blog Email List appeared first on ProBlogger. At ProBlogger, we talk a lot about the value and importance of using an email strategy to drive traffic to, and make money from, your blog. But if you don’t keep your email subscriber list clean, it can negatively affect your blogging business. By a clean list, I mean making sure your subscriber database is legal, accurate and engaged.

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Blog Blogging Engagement Promotion 24

Content Marketing Institute

AUGUST 13, 2018

“ You keep using that word. I do not think it means what you think it means. ” – Inigo Montoya, The Princess Bride. For marketers, “that” word is engagement. And we use it a lot. We use it in strategy meetings, tweets, videos, and blog posts. We’ve selected “creating more engaging content” as one of our top priorities in Content Marketing Institute annual surveys.

Manufacturing 83

Manufacturing IT Engagement Storytelling 83

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn.

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Editorial Content Editorial Team Projects 86

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha

Entertainment